Maui County Visitors Association
- Assets
- $703.1k
- Revenue
- $1.8m
- Investments
- $0.0
- Employees
- 0
- Location
- Kahului, HI
- Founding
- 10/1975
- Data as of
- 06/2021
- EIN
- 99-0157996
Organization Overview
Maui County Visitors Association, operating under the name Maui Visitors Bureau, is located in Kahului, HI. The organization was established in 1975. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Maui Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Maui Visitors Bureau generated $1.8m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (12.8%) each year. All expenses for the organization totaled $1.7m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (13.3%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTE TOURISM TO MAUI COUNTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MASS MEDIA ADVERTISING TO PROMOTE THE COUNTY OF MAUI AND ITS TOURISM RELATED SERVICES.
TRADE SHOWS AND SEMINARS TO PROMOTE THE COUNTY OF MAUI AND ITS RELATED SERVICES.
ADVERTISING, TELEMARKETING, AND PUBLIC RELATIONS TO PROMOTE THE COUNTY OF MAUI AND ITS TOURISM RELATED SERVICES.
PROGRAMS AND TOURNAMENT SPONSORSHIPS TO SUPPORT THE COUNTY OF MAUI AND ITS TOURISM RELATED SERVICES.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Gregg Nelson Chairman | OfficerTrustee | 1 | $0 |
Gregg Lundberg Past Chairma | OfficerTrustee | 1 | $0 |
Michael Pye Mhla Chair | OfficerTrustee | 1 | $0 |
Marc Bromley Vice Chair | OfficerTrustee | 1 | $0 |
Sherry Duong Executive Di | Officer | 40 | $0 |
Clare Mawae Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,805,423 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,805,423 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,813,993 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $262,007 |
| Advertising and promotion | $593,962 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $41,727 |
| Total functional expenses | $1,716,028 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $703,056 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $703,056 |
| Accounts payable and accrued expenses | $19,667 |
| Grants payable | $0 |
| Deferred revenue | $102,996 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $122,663 |
| Net assets without donor restrictions | $424,596 |
| Net assets with donor restrictions | $155,797 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $703,056 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
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Partners In Development Foundation Honolulu, HI | $6,037,007 | $19,233,237 |
Los Angeles Tourism Marketing District Corporation Los Angeles, CA | $15,743,609 | $14,651,626 |
Pasadena Center Operating Company Pasadena, CA | $155,500,535 | $24,244,402 |
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Hawaii Community Lending Honolulu, HI | $8,660,806 | $18,228,333 |
Benson House Inc Ontario, CA | $11,925,572 | $18,491,625 |
Raza Development Fund Inc Phoenix, AZ | $287,338,176 | $23,229,153 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
County Of Riverside Asset Leasing Corporation Riverside, CA | $424,339,421 | $18,501,020 |