San Diego Convention And Tourist Bureau
- Assets
- $10.2m
- Revenue
- $28.3m
- Investments
- $0.0
- Employees
- 86
- Location
- San Diego, CA
- Founding
- 12/1955
- Data as of
- 06/2021
- EIN
- 95-1812810
Organization Overview
San Diego Convention And Tourist Bureau, operating under the name San Diego Tourism Authority, is located in San Diego, CA. The organization was established in 1955. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, San Diego Tourism Authority employed 86 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. San Diego Tourism Authority is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, San Diego Tourism Authority generated $28.3m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.1%) each year. All expenses for the organization totaled $25.4m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (5.1%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO DRIVE VISITOR DEMAND TO ECONOMICALLY BENEFIT THE SAN DIEGO REGION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
NATIONAL AND INTERNATIONAL MARKETING PROGRAMS AND ONLINE MARKETING STRATEGIES GENERATED OVER 17.3 MILLION AUDIENCE ENGAGEMENTS THROUGH THE ORGANIZATION'S WEBSITE (SANDIEGO.ORG) AND SOCIAL MEDIA CHANNELS AND 1.1 BILLION OVERALL GROSS ADVERTISING IMPRESSIONS.
THE LONG-TERM CONVENTION CENTER SALES TEAM BOOKED 22 FUTURE CONVENTIONS AT THE SAN DIEGO CONVENTION CENTER THAT ARE EXPECTED TO GENERATE 342,075 ROOM NIGHTS FOR HOTELS IN SAN DIEGO.
THE EFFORTS OF THE HOTEL MEETINGS DIRECT SALES TEAM GENERATED 78,145 DEFINITE ROOM NIGHT BOOKINGS SOLELY FROM NEW CLIENTS BOOKING NEW MEETINGS IN SAN DIEGO HOTELS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Joseph Terzi Past President/ceo - Thru June 2020 | 40 | $353,960 | |
Kerri Kapich Vice President & COO | Officer | 40 | $284,513 |
Margie Sitton Sr Vice President Of Sales | 40 | $230,602 | |
Julie Coker President/ceo - Started June 2020 | Officer | 40 | $223,313 |
Richard Meza Vice President & CFO | Officer | 40 | $215,964 |
Rick Outcalt Sr Vice President Of Citywide Sales | 40 | $180,453 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Mering Holdings Advertising Design & Media Placement | 6/29/21 | $1,758,000 |
Us Travel Association Advertising Services | 6/29/21 | $107,370 |
Simpleview Software Services | 6/29/21 | $123,900 |
Omnitrack Group Industry Research | 6/29/21 | $215,799 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $2,581,845 |
| All other contributions, gifts, grants, and similar amounts not included above | $20,955,905 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $23,537,750 |
| Total Program Service Revenue | $3,570,920 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $28,266,235 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,158,599 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $4,173,669 |
| Pension plan accruals and contributions | $120,653 |
| Other employee benefits | $826,096 |
| Payroll taxes | $388,162 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $28,445 |
| Fees for services: Accounting | $62,300 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $2,117,198 |
| Advertising and promotion | $14,324,404 |
| Office expenses | $168,096 |
| Information technology | $307,977 |
| Royalties | $0 |
| Occupancy | $641,318 |
| Travel | $27,032 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $69,028 |
| Interest | $2,209 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $127,549 |
| Insurance | $52,084 |
| All other expenses | $72,950 |
| Total functional expenses | $25,370,910 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,632,236 |
| Savings and temporary cash investments | $3,000,000 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $3,976,167 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $62,367 |
| Net Land, buildings, and equipment | $388,974 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $188,391 |
| Total assets | $10,248,135 |
| Accounts payable and accrued expenses | $5,581,879 |
| Grants payable | $0 |
| Deferred revenue | $304,916 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $56,338 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $1,857,308 |
| Total liabilities | $7,800,441 |
| Net assets without donor restrictions | $2,447,694 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $10,248,135 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that San Diego Convention And Tourist Bureau has recieved totaling $25,462,611.
| Awarding Organization | Amount |
|---|---|
San Diego Tourism Marketing District San Diego, CA PURPOSE: PSA 1 | $25,462,611 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
San Diego Convention And Tourist Bureau San Diego, CA | $10,248,135 | $28,266,235 |
Cdc Small Business Finance Corp San Diego, CA | $123,395,668 | $31,738,512 |
Mission Economic Development Agency San Francisco, CA | $193,556,070 | $20,206,962 |
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Long Beach Area Convention And Visitors Bureau Inc Long Beach, CA | $4,784,571 | $9,189,036 |
San Luis Obispo Visitors & Conference Bureau Incorporated San Luis Obispo, CA | $7,302,521 | $9,818,447 |
Smcu Community Fund Redwood City, CA | $1,513,371 | $6,964,137 |
Maui Economic Development Board Inc Medb Kihei, HI | $10,649,362 | $7,742,311 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Santa Monica Travel & Tourism Santa Monica, CA | $2,868,308 | $7,126,411 |