San Diego Tourism Marketing District
- Assets
- $25.4m
- Revenue
- $27.8m
- Investments
- $0.0
- Employees
- 1
- Location
- San Diego, CA
- Founding
- 01/2009
- Data as of
- 06/2022
- EIN
- 26-2646009
Organization Overview
San Diego Tourism Marketing District is located in San Diego, CA. The organization was established in 2009. According to its NTEE Classification (S40) the organization is classified as: Business & Industry, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. San Diego Tourism Marketing District is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, San Diego Tourism Marketing District generated $27.8m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (2.6%) each year. All expenses for the organization totaled $27.6m during the year ending 06/2022. As we would expect to see with falling revenues, expenses have declined by (2.5%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Since 2015, San Diego Tourism Marketing District has awarded 95 individual grants totaling $267,437,233. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
SDTMD IS A FUNDING CONDUIT FOR THE DEVELOPMENT AND IMPLEMENTATION OF EFFECTIVE MARKETING PROGRAMS AND SERVICES THAT BENEFIT THE ASSESSED BUSINESSES WITHIN THE SAN DIEGO TOURISM MARKETING DISTRICT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
SDTMD ALLOCATED AND DISTRIBUTED THE AVAILABLE ASSESSMENT REVENUE BY CONTRACTING WITH QUALIFIED THIRD-PARTY VENDORS TO SUPPLY MARKETING PROGRAMS AND SERVICES AS REQUIRED UNDER THE PROVISIONS OF THE CONTRACT WITH THE CITY OF SAN DIEGO AND APPROVED BY THE BOARD OF DIRECTORS OF SDTMD. RECIPIENTS OF FUNDING WERE REQUIRED TO CLEARLY DEMONSTRATE A MEASURABLE RETURN ON INVESTMENT FOR THE PROGRAMS AND SERVICES FUNDED AS MEASURED BY INCREMENTAL NEW ROOM NIGHTS GENERATED.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Colleen Anderson Executive Di | Officer | 40 | $255,150 |
Vikram Sood Treasurer | OfficerTrustee | 1 | $0 |
Ilsa Butler Secretary | OfficerTrustee | 1 | $0 |
Richard Bartell Chairman | OfficerTrustee | 1 | $0 |
C Terry Brown Vice Chairma | OfficerTrustee | 1 | $0 |
Scott Hermes Board Member | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Batten Accountancy Inc Accounting | 6/29/21 | $267,483 |
Wright On Marketing | 6/29/21 | $116,949 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $27,616,984 |
| Investment income | $117,964 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $27,784,986 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $26,525,681 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $255,150 |
| Compensation of current officers, directors, key employees. | $255,150 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $19,601 |
| Payroll taxes | $13,265 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $76,177 |
| Fees for services: Accounting | $262,498 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $181,615 |
| Advertising and promotion | $0 |
| Office expenses | $3,331 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $7,456 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $31,244 |
| All other expenses | $17 |
| Total functional expenses | $27,629,835 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,120,227 |
| Savings and temporary cash investments | $3,068,582 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $21,161,399 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $30,283 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $7,482 |
| Total assets | $25,387,973 |
| Accounts payable and accrued expenses | $2,612,504 |
| Grants payable | $0 |
| Deferred revenue | $20,083,718 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $419,780 |
| Total liabilities | $23,116,002 |
| Net assets without donor restrictions | $2,271,971 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $25,387,973 |
Grants Awarded
Over the last fiscal year, San Diego Tourism Marketing District has awarded $26,525,681 in support to 10 organizations.
| Grant Recipient | Amount |
|---|---|
San Diego, CA PURPOSE: PSA 1 | $25,462,611 |
San Diego, CA PURPOSE: PSA 1 | $414,654 |
Henrico, VA PURPOSE: PSA 1 | $149,000 |
San Diego, CA PURPOSE: PSA 1 | $130,000 |
San Diego, CA PURPOSE: PSA 1 | $95,000 |
San Diego, CA PURPOSE: PSA 1 | $94,374 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Signal Technology Foundation Mountain View, CA | $46,245,596 | $12,765,380 |
San Diego Tourism Marketing District San Diego, CA | $25,387,973 | $27,784,986 |
Western Regional Examining Board Phoenix, AZ | $0 | $7,805,212 |
The Better Business Bureau Inc Phoenix, AZ | $11,570,437 | $16,919,340 |
Pacific West Association Of Realtors Inc Anaheim, CA | $20,065,190 | $11,318,447 |
Businesses United In Investing Lending And Development Redwood City, CA | $15,281,937 | $16,419,583 |
Enterprise Foundation San Jose, CA | $843,322 | $6,921,921 |
All Raise San Francisco, CA | $16,909,959 | $6,096,804 |
Forth Portland, OR | $1,266,604 | $3,911,296 |
Authorized Taxicab Supervision Inc Los Angeles, CA | $2,022,494 | $4,283,831 |
Better Business Bureau Of Los Angeles And Silicon Valley Inc San Jose, CA | $3,931,110 | $3,510,578 |
Worldatwork Society Of Certified Professionals Scottsdale, AZ | $12,717,541 | $3,104,582 |