Pasadena Tournament Of Roses Assn

Organization Overview

Pasadena Tournament Of Roses Assn is located in Pasadena, CA. The organization was established in 1943. According to its NTEE Classification (N52) the organization is classified as: Fairs, under the broad grouping of Recreation & Sports and related organizations. As of 04/2021, Pasadena Tournament Of Roses Assn employed 37 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Pasadena Tournament Of Roses Assn is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 04/2021, Pasadena Tournament Of Roses Assn generated $107.5m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 1.8% each year. All expenses for the organization totaled $105.4m during the year ending 04/2021. While expenses have increased by 2.0% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2015, Pasadena Tournament Of Roses Assn has awarded 43 individual grants totaling $563,904,343. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

BRINGING PEOPLE TOGETHER TO CREATE PREMIERE EVENTS AND ENTERTAINMENT CELEBRATING THE NEW YEAR.

Describe the Organization's Program Activity:

Part 3 - Line 4a

ROSE BOWL GAME - THE ASSOCIATION, WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL COLLEGIATE POSTSEASON FOOTBALL ROSE BOWL GAME ON NEW YEAR'S DAY. ON JANUARY 1, 2021, THE ASSOCIATION HOSTED THE COLLEGE FOOTBALL PLAYOFF SEMIFINAL AT THE ROSE BOWL GAME ("CFP GAME"). THE CFP GAME SHOWCASED TWO OF THE COUNTRY'S TOP FOUR COLLEGIATE TEAMS IN A POST-SEASON MATCH UP, INCLUDING THE #1 AND #4 TEAMS, IN FRONT OF APPROXIMATELY 93,000 LIVE VIEWERS. THE CFP GAME WAS ALSO TELEVISED LIVE ON ESPN TO OVER 30 MILLION VIEWERS. DUE TO THE PANDEMIC, THE GAME WAS RELOCATED BY THE CFP TO AT&T STADIUM IN ARLINGTON, TEXAS.


ROSE PARADE - THE ASSOCIATION WITH ITS VOLUNTEER MEMBERSHIP, ORGANIZES AND CONDUCTS THE ANNUAL ROSE PARADE ON NEW YEAR'S DAY. SINCE 1889, THE ASSOCIATION HAS STAGED THIS PREMIERE EVENT THAT SHOWCASES MARCHING BANDS AND EQUESTRIAN UNITS FROM AROUND THE WORLD IN ADDITION TO THE TRADITION AND PAGEANTRY OF ITS MAGNIFICENT FLORAL FLOATS. DUE TO THE 2020 GLOBAL PANDEMIC, THE 132ND ROSE PARADE WAS CANCELLED. THE TOURNAMENT OF ROSES DID HOWEVER PRODUCE A TELEVISION SPECIAL PROMOTING THE ANNUAL ROSE PARADE'S NEW YEAR CELEBRATION.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
City Of Pasadena
Mla, City Expenses/services
$762,583
Allied Universal Event Services
Crowd Management, Security, And Box Offi
$670,127
Rose Bowl Operating Co
Stadium Services
$1,424,025
Holmes Communications Group
Event Production Services
$660,834
The John Blanchard Company
Parking Management And Transportation Se
$461,984
View All Vendors

Financial Statements

Statement of Revenue
Total Revenue from Contributions, Gifts, Grants & Similar$593,000
Investment income $487,574
Tax Exempt Bond Proceeds $0
Royalties $28,217
Net Rental Income $0
Net Gain/Loss on Asset Sales $667,228
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $107,454,325

Grants Awarded

Over the last fiscal year, Pasadena Tournament Of Roses Assn has awarded $91,089,867 in support to 7 organizations.

Grant RecipientAmount

COLLEGE FOOTBALL PLAYOFF ESCROW

PURPOSE: GENERAL SUPPORT

$90,822,018

PASADENA TOURNAMENT OF ROSES FOUNDATION

Org PageRecipient Profile

Pasadena, CA

PURPOSE: GENERAL SUPPORT

$125,000

CITY OF PASADENA

PURPOSE: GENERAL SUPPORT

$100,000

PASADENA EDUCATIONAL FOUNDATION

Org PageRecipient Profile

Pasadena, CA

PURPOSE: GENERAL SUPPORT

$15,000

PASADENA CITY COLLEGE FOUNDATION

Org PageRecipient Profile

Pasadena, CA

PURPOSE: GENERAL SUPPORT

$10,349

FEEDING AMERICA

PURPOSE: GENERAL SUPPORT

$10,000
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 2 grants that Pasadena Tournament Of Roses Assn has recieved totaling $13,670.

Awarding OrganizationAmount
Verizon Foundation

Basking Ridge, NJ

PURPOSE: DO STUDY ZONE

$7,500
The Scan Foundation

Long Beach, CA

PURPOSE: REGISTRATION FOR THE POST ROSE PARADE FAIR - WHICH WAS RESCHEDULED FOR 2022

$6,170
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$5,043,457
Earnings$1,912,308
Admin Expense$29,291
Ending Balance$6,926,474

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