San Jose Downtown Association

REPRESENTS BUSINESS & PROPERTY OWNERS AND WORKS TO ENHANCE DOWNTOWN'S VITALITY & LIVABILITY.

MUSIC IN THE PARK - MUSIC IN THE PARK HAS BEEN SAN JOSE'S PREMIERE AFTER-WORK MUSIC SERIES FOR 30-PLUS YEARS, WITH PERFORMANCES BY NATIONAL MUSICIANS IN A FAMILY-FRIENDLY SETTING AT PLAZA DE CESAR CHAVEZ. MUSIC IN THE PARK ENHANCES THE DOWNTOWN ENERGY AND VIBRANCY AND SUPPORTS DOWNTOWN BUSINESSES. SJDA PRODUCED OUR LAST CONCERT ON AUGUST 27, 2021 WITH REGGAE LEGEND J BOOG AND OPENER JORDAN T HEADLINING. ATTENDANCE FOR THE AUGUST SHOW TOTALED 4,500. ATTENDEES ENJOYED GREAT WEATHER AS WELL AS BEER, WINE AND FOOD FROM A NUMBER OF DOWNTOWN AND SAN JOSE EATERIES ONSITE.IN JULY 2022, SJDA TOOK ON AN INDUSTRY PARTNER MUSIC IN THE PARK, LLC AS PRODUCER FOR THE 2022-23 SEASON. SJDA WORKED CLOSELY WITH THE NEW PRODUCER ON ALL AREAS OF EVENT PRODUCTION TO TRANSITION KNOWLEDGE AND DETAILS, AND CONTINUES TO TAKE OUT EVENT PERMITS, SERVE AS 501(C) 6 LIAISON, ADD SPONSORSHIP SUPPORT AND LEND MARKETING, PUBLICITY AND PROMOTIONS ASSISTANCE. HEADLINING JULY'S MUSIC IN THE PARK SHOW WERE NEW WAVE '80S ICONS, A FLOCK OF SEAGULLS, AND ABC, LED BY AWARD-WINNING BRIT VOCALIST MARTIN FRY. HEADLINERS FOR AUGUST'S MUSIC IN THE PARK SHOW INCLUDED CLASSIC ROCK-R&B VETERANS WAR, ACCLAIMED AFRO-LATINO DUO LOS RAKAS. THE MARKETING CAMPAIGN INCLUDED EVENT POSTERS, PRINT, DIGITAL, RADIO, TELEVISION AND MULTIPLE SOCIAL MEDIA CAMPAIGNS THAT INCLUDED PROMOTION OF THE EVENT ON FACEBOOK, INSTAGRAM AND TWITTER.

THE ORGANIZATION ALSO PROVIDES THE FOLLOWING PROGRAMS:FARMER'S MARKETDOWNTOWN FOR THE HOLIDAYS/HOLIDAY PROMOTIONSCOMMUNICATIONSADVOCACY, RESEARCH & PLANNINGDISTRICT PROMOTIONSSTARLIGHT CINEMASSOFA STREET MARKETSEQUIPMENT STORAGEFOUNDATION MEMBERSHIP AND MISCELLANEOUSPROPERTY BUSINESS IMPROVEMENT DISTRICTDINE DOWNTOWNCITY DANCE

DOWNTOWN ICE - DOWNTOWN ICE IS A TEMPORARY OUTDOOR HOLIDAY ICE RINK LOCATED IN DOWNTOWN SAN JOSE AND IS THE PREMIER HOLIDAY EXPERIENCE IN SAN JOSE. DOWNTOWN ICE FEATURES A ONE-OF-A-KIND SHAPED ICE RINK AND TRACK, INVITING VISITORS TO SKATE IN AND AROUND 32 PALM TREES AND HAS DELIGHTED CHILDREN AND ADULTS WITH ITS HOLIDAY-THEMED ICE PARK FOR MORE THAN 25 YEARS. FROM FAMILIES TO FRIENDS, AND COUPLES TO COLLEAGUES, EVERYONE CAN ENJOY ICE SKATING IN SAN JOSE'S ICONIC CIRCLE OF PALMS SURROUNDED BY FESTIVE LIGHTS AND THE SIGHTS AND SOUNDS OF THE SEASON. DOWNTOWN ICE OPENED AT THE CIRCLE OF PALMS NOV. 20, 2021 AND RAN THROUGH JAN. 9, 2022 DRAWING MORE THAN 32,000 SKATERS AND 64,000 SPECTATORS. SJDA TRANSITIONED THE OPERATIONS TO WILLY BIETAK PRODUCTIONS, OUR NEW ICE RINK PRODUCER. SJDA WORKED WITH BIETAK'S MARKETING TEAM TO TRANSITION DOWNTOWN ICE MEDIA PARTNERS, MARKETING PARTNERS AND SPONSORS. SJDA ALSO WORKED WITH BIETAK'S PR AND COMMUNICATIONS TEAM ON THE EVENT PRESS RELEASE AND MEDIA LIST FOR THE NOV. 22 OPENING CELEBRATION; TRANSITION OF THE DOWNTOWN ICE WEBSITE; AND PROMOTED DOWNTOWN ICE IN ALL SJDA COMMUNICATIONS AND SOCIAL MEDIA.

PARKING - IMPLEMENT AND MAINTAIN MARKETING AND COMMUNICATION CAMPAIGNS INCREASE AWARENESS, VISIBILITY, CONVENIENCE, AND SATISFACTION OF THE CITY PARKING FACILITIES TO INCREASE ACTIVITY (MONTHLY AND VISITOR) AND REVENUE THROUGH EFFECTIVE MESSAGING.CONDUCT ANNUAL DOWNTOWN INVENTORY, OCCUPANCY, AND RATE SURVEY FOR NON-CITY OFF-STREET PARKING FACILITIES WITHIN THE DOWNTOWN CORE.DESIGN AND MAINTAIN THE PARKSJ.ORG WEBSITE. DEVELOP AND MAINTAIN CUSTOMIZED PARKING MAPS AND WEB PAGES/CONTENT SO CUSTOMERS CAN ACCESS UP TO DATE INFORMATION ON REAL TIME PARKING AVAILABILITY, PARKING PROGRAMS AND RESERVATIONS. OUTREACH AND COLLABORATE WITH DOWNTOWN MARKETING PARTNERS TO PROMOTE PARKING IN CITY FACILITIES AND DIRECT PATRONS TO CITY PARKING FACILITIES CLOSEST TO THEIR BUSINESS AND/OR EVENT.PROMOTE 90 MINUTES OF FREE PARKING, SPECIFIC PARKSJ GARAGES AND THE PARKING WEBSITE IN ALL OF THE EVENT COLLATERAL, PRINT ADS, RADIO SPOTS, WEB PAGES AND/OR SOCIAL MEDIA FOR DOWNTOWN EVENTS AND PROMOTIONS.MARKETINGDEVELOP AND IMPLEMENT A DOWNTOWN SAN JOSE BRANDING/MARKETING CAMPAIGN CENTERED AROUND DRIVING RESIDENTS, CUSTOMERS AND EMPLOYEES BACK DOWNTOWN AND INTO PARKSJ GARAGES TO PATRONIZE DOWNTOWN BUSINESSES AND EVENTS.DEVELOP BUSINESS/MEMBER PROMOTIONS (SMALL BUSINESS SATURDAY AND #DTSJ LOVES) INCLUSIVE OF A "BUY LOCAL" FOCUS TO DRIVE PEOPLE DOWNTOWN, INTO BUSINESSES AND INTO PARKSJ GARAGES.DEVELOP AND PRODUCE SEASONAL ADVERTISING AND MARKETING CAMPAIGNS TO HIGHLIGHT ACTIVITIES IN DOWNTOWN FOR THE HOLIDAYS AND SUMMER WITH A FOCUS ON SOCIAL MEDIA AND DIGITAL.ENHANCE THE BENEFITS FOR ARTS ORGANIZATIONS, PATRONS AND DINING ESTABLISHMENTS THROUGH TARGETED PROMOTIONS SUCH AS DINE DOWNTOWN RESTAURANT WEEK.PROMOTE ACTIVATIONS IN THE DOWNTOWN CORE DURING THE HOLIDAY SEASON SUCH AS THE HOLIDAY SPHERE TREE AND SPECIFIC NEIGHBORHOOD ACTIVATIONS.