Sonoma County Tourism Bureau Inc
- Assets
- $7.1m
- Revenue
- $6.0m
- Investments
- $0.0
- Employees
- 23
- Location
- Santa Rosa, CA
- Founding
- 07/2005
- Data as of
- 06/2021
- EIN
- 65-1241411
Organization Overview
Sonoma County Tourism Bureau Inc, operating under the name Sonoma County Tourism, is located in Santa Rosa, CA. The organization was established in 2005. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Sonoma County Tourism employed 23 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma County Tourism is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Sonoma County Tourism generated $6.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (3.0%) each year. All expenses for the organization totaled $5.0m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (3.7%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO PROMOTE SONOMA COUNTY AS A PREMIER OVERNIGHT DESTINATION WITH UNIQUE AND DIVERSE EXPERIENCES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONSUMER MARKETING/GROUP BUSINESS DEVELOPMENT/TRAVELTRADE/COMMUNITY ENGAGEMENT: THE SONOMA COUNTY TOURISM BUREAU WORKSTO DRIVE OVERNIGHT VISITATION TO THE AREA RESULTING IN INCREASED ECONOMIC IMPACT FOR SONOMA COUNTY. THIS IS ACCOMPLISHED THROUGH A VARIETY OF SALES AND MARKETING PROGRAMS DESIGNED TO COMPEL BOTH LEISURE AND BUSINESS TRAVEL FROM WITHIN CALIFORNIA, ACROSS THE COUNTRY AND IN KEY MARKETS AROUND THE WORLD. SONOMA COUNTY TOURISM BUREAU ALSO WORKS ACROSS THE COUNTY TO ENSURE THE ORGANIZATION IS MEETING THE NEEDS OF ITS LOCAL RESIDENTS, KEY STAKEHOLDERS AND OTHER IMPORTANT CONSTITUENTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Claudia Vecchio Chief Executive Officer | 40 | $199,695 | |
Todd O'leary Vice President | Officer | 40 | $179,081 |
Lori Angstadt Vice President | Officer | 40 | $169,905 |
Jennifer Richards Vice President | Officer | 40 | $162,619 |
Joe Bartolomei Chair | OfficerTrustee | 1 | $0 |
Keo Hornbostel Treasurer | OfficerTrustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Miles Media Group Llp Website Design And Maintenance | 12/30/15 | $180,272 |
Portola System Computer Maintenance And Repair | 12/30/15 | $170,853 |
Studio M Design And Layout Of Marketing Materials | 12/30/15 | $118,186 |
Firefly Design And Layout Of Marketing Materials | 12/30/15 | $103,516 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $5,907,719 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $5,907,719 |
| Total Program Service Revenue | $22,153 |
| Investment income | $2,397 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $105,803 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $6,038,072 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $927,570 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $711,729 |
| Pension plan accruals and contributions | $52,454 |
| Other employee benefits | $113,502 |
| Payroll taxes | $117,122 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $34,620 |
| Fees for services: Accounting | $33,500 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $29,782 |
| Advertising and promotion | $1,993,145 |
| Office expenses | $217,981 |
| Information technology | $134,901 |
| Royalties | $0 |
| Occupancy | $253,784 |
| Travel | $4,726 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $42,768 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $30,159 |
| Insurance | $11,362 |
| All other expenses | $0 |
| Total functional expenses | $4,993,998 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $4,665,636 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,982,105 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $14,468 |
| Prepaid expenses and deferred charges | $353,713 |
| Net Land, buildings, and equipment | $64,792 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $7,080,714 |
| Accounts payable and accrued expenses | $1,100,815 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,100,815 |
| Net assets without donor restrictions | $5,979,899 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,080,714 |
Endowment Analysis
| Beg. Balance | $1,716,255 |
| Net Contributions | $398,420 |
| Ending Balance | $2,114,675 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Chinatown Service Center Los Angeles, CA | $26,778,687 | $27,867,616 |
Sag-Aftra & Industry Sound Recordings Distribution Fund Valley Village, CA | $48,142,351 | $13,604,136 |
Electric & Gas Industries Association Sacramento, CA | $14,735,713 | $15,175,016 |
American Pistachio Growers Fresno, CA | $11,494,323 | $15,365,842 |
National Council For Prescription Drug Programs Inc Scottsdale, AZ | $21,339,680 | $12,526,720 |
Travel Portland Portland, OR | $18,865,244 | $9,767,566 |
California Society Of Certified Public Accountants Burlingame, CA | $29,880,424 | $13,544,885 |
Scottsdale Convention And Vistors Bureau Inc Scottsdale, AZ | $8,006,659 | $12,242,411 |
Sustainable Apparel Coalition Inc Oakland, CA | $12,069,125 | $10,210,019 |
Portland Business Alliance Portland, OR | $2,909,182 | $8,830,293 |
California Certified Public Accountants Foundation Burlingame, CA | $12,236,942 | $9,436,468 |
California Life Sciences Association San Diego, CA | $8,698,147 | $9,649,305 |