Finger Lakes Wine Country Tourism Marketing Association Inc
- Assets
- $311.2k
- Revenue
- $799.0k
- Investments
- $0.0
- Employees
- 2
- Location
- Corning, NY
- Founding
- 08/2004
- Data as of
- 12/2021
- EIN
- 75-3090966
Organization Overview
Finger Lakes Wine Country Tourism Marketing Association Inc is located in Corning, NY. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Finger Lakes Wine Country Tourism Marketing Association Inc employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Finger Lakes Wine Country Tourism Marketing Association Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Finger Lakes Wine Country Tourism Marketing Association Inc generated $799.0k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (3.1%) each year. All expenses for the organization totaled $750.4k during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (3.7%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
DESPITE THE CONTINUED CHALLENGES OF 2021 DUE TO THE PANDEMIC, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED FIVE JOURNALISTS IN 2021 WITH THE GOAL OF CONTENT CREATION REGARDING THEIR VISIT TO THE REGION FOR FLWC TO USE AND TO BE PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS.
THE FINGER LAKES WINE COUNTRY BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2021. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 1.4% TO 76.9K LIKES; TWITTER INCREASED 0.9% TO 10.9K FOLLOWERS, YET WITH STRONG ENGAGEMENT FROM A MEDIA-FOCUSED AUDIENCE; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2021, WITH A 20% INCREASE TO 15.5K FOLLOWERS.
THE ORGANIZATION ADMINISTERED TWO TARGETED MEDIA BUYS IN 2021; THE FIRST WAS IN THE SUMMER, RUNNING MAY THROUGH AUGUST; THE SECOND WAS IN THE FALL AND WINTER, RUNNING NOVEMBER AND DECEMBER. THE GOAL OF THE CAMPAIGN WAS DRIVING TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 25.5 MILLION IMPRESSIONS AND 97.3K CLICKS. DURING THE SUMMER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 134% OVER 2020. DURING THE WINTER CAMPAIGN OVERALL WEBSITE TRAFFIC INCREASED 23% OVER 2020. IN 2020, DUE TO THE CHALLENGES OF THE PANDEMIC, THE ORGANIZATION SHIFTED THE TARGET MARKET FOR THE PAID MEDIA CAMPAIGN TO UPSTATE NEW YORK METRO AREAS INCLUDING ROCHESTER, BUFFALO, SYRACUSE, BINGHAMTON, AND ELMIRA/CORNING. IN 2021, THE ORGANIZATION SHIFTED BACK TO LONGER-HAUL MARKETS INCLUDING BUFFALO, WILKES-BARRE/SCRANTON, HARRISBURG, AND PHILADELPHIA. TOTAL WEBSITE TRAFFIC IN 2021 WAS 384,242 SESSIONS, UP 2% OVER 2020. THE ORGANIZATION ADDED 895 OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 21%, WITH A 12% CLICK THROUGH RATE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Laury Ellen Ward President | OfficerTrustee | 40 | $96,848 |
Christine Sharkey Treasurer | OfficerTrustee | 4 | $0 |
Tom Tranter Chair | OfficerTrustee | 10 | $0 |
Rick Pirozzolo Vice Chair | OfficerTrustee | 3 | $0 |
Jessica Bacher Secretary | OfficerTrustee | 1 | $0 |
Beth Duane Past Chair | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $125,038 |
| All other contributions, gifts, grants, and similar amounts not included above | $653,675 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $778,713 |
| Total Program Service Revenue | $10,642 |
| Investment income | $113 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $799,021 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $115,618 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $65,001 |
| Pension plan accruals and contributions | $6,500 |
| Other employee benefits | $13,648 |
| Payroll taxes | $13,727 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $745 |
| Fees for services: Accounting | $34,576 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $6,216 |
| Advertising and promotion | $0 |
| Office expenses | $19,041 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $4,225 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $15,167 |
| Total functional expenses | $750,387 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $159,716 |
| Savings and temporary cash investments | $140,766 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $5,634 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $5,126 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $311,242 |
| Accounts payable and accrued expenses | $14,214 |
| Grants payable | $0 |
| Deferred revenue | $24,327 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $38,541 |
| Net assets without donor restrictions | $272,701 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $311,242 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Finger Lakes Wine Country Tourism Marketing Association Inc has recieved totaling $47,800.
| Awarding Organization | Amount |
|---|---|
Yates County Chamber Of Commerce Inc Penn Yan, NY PURPOSE: Promote Finger Lakes Toursim | $47,800 |
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Association Of National Advertisers Inc New York, NY | $38,717,598 | $50,547,394 |
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Better Health For Northeast New York Inc Albany, NY | $1,699,036 | $0 |
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