Natural Diamond Council Usa Inc

Organization Overview

Natural Diamond Council Usa Inc is located in New York, NY. The organization was established in 2016. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Natural Diamond Council USA Inc employed 16 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Natural Diamond Council USA Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, Natural Diamond Council USA Inc generated $45.5m in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 15.4% each year . All expenses for the organization totaled $45.5m during the year ending 12/2021. While expenses have increased by 15.4% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

PROTECT AND PROMOTE THE INTEGRITY AND REPUTATION OF DIAMONDS TO ENSURE THE INDUSTRY SUSTAINABILITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

FOR MOMENTS LIKE NO OTHER CAMPAIGN - AS AN EVOLUTION OF THE 2020 CAMPAIGN, A NEW "FOR MOMENTS LIKE NO OTHER" CAMPAIGN FEATURING ACTOR ANA DE ARMAS WAS LAUNCHED GLOBALLY IN SEPTEMBER 2021. BUILDING UPON THE ORIGINAL POSITION AS NATURAL DIAMONDS BEING A UNIQUE AND TIMELESS CELEBRATION OF THE HAPPIEST MOMENTS IN LIFE, THE 2021 CAMPAIGN SOUGHT TO CAPTURE THE POST PANDEMIC ZEITGEIST OF TRAVEL, SOCIALIZATION, AND THE DESIRE TO LOVE LIFE. THE CAMPAIGN CONTINUED TO PERFORM VERY WELL IN ALL PARTS OF THE WORLD, HELPED IN PART BY ANA'S GROWING AWARENESS FOLLOWING THE RELEASE IN OCTOBER OF "NO TIME TO DIE" IN WHICH SHE PLAYED THE ROLE OF PALOMA.


THANK YOU, BY THE WAY CAMPAIGN - WITH THE OBJECTIVE OF BRINGING TOGETHER GLOBAL AND LOCAL FACTS RECOGNIZING THE NATURAL DIAMOND INDUSTRY'S CONTRIBUTIONS TO COMMUNITIES AND THE PLANET IN A SINGLE, EASY TO DIGEST CAMPAIGN, THE NDC LAUNCHED ITS "THANK YOU, BY THE WAY" CAMPAIGN. BY COBRANDING THE CAMPAIGN WITH THE RESPONSIBLE JEWELRY COUNCIL, THE NDC IS SEEKING TO RAISE AWARENESS OF THE RJC WITH THE AIM OF ENCOURAGING CONSUMERS TO ACTIVELY UNDERSTAND AND SEEK OUT MEMBERS OF THE ORGANIZATION, THEREBY ELEVATING THE INFLUENCE OF THE MEMBERS. THE CAMPAIGN IS OPEN SOURCE, ALLOWING OTHER MEMBERS OF THE INDUSTRY TO USE THE CAMPAIGN BY RUNNING WITH THE GLOBAL MESSAGES PUBLISHED BY THE NDC, OR ADAPTING THE MESSAGE TO COMMUNICATE THE SPECIFIC ACTIONS OF A RETAILER, BUSINESS ENTITY OR ORGANIZATION. IN INDIA, THE CAMPAIGN HAS BEEN SUPPORTED BY THE GJEPC. IN THE US, CAMPAIGN COLLATERAL WAS SENT TO 3,000 INDEPENDENT RETAIL STORES IN PARTNERSHIP WITH INSTORE MAGAZINE, WHICH ALSO INCLUDED THE "THINK YOU KNOW DIAMONDS" CAMPAIGN INTENDED TO FURTHER EXPLODE THE LEGACY MYTHS SURROUNDING THE NATURAL DIAMOND INDUSTRY.


DIAMOND STORIES PUBLISHED BY ASSOULINE AND NATURAL DIAMOND COUNCIL - PUBLISHED IN SEPTEMBER 2021, THE "DIAMOND STORIES" COFFEE TABLE BOOK IS THE FIRST BOOK REPRESENTING THE NEW WORLD OF NATURAL DIAMOND JEWELRY. EXPRESSED THROUGH QUOTES FROM CELEBRITIES, DESIGNERS, AND INFLUENCERS, EACH SPEAKS TO THEIR PASSION FOR JEWELRY AND THE ENDURING VALUES OF NATURAL DIAMONDS. AS WELL AS BEING GIFTED THROUGHOUT THE DIAMOND JEWELRY INDUSTRY, THE BOOK IS ON SALE AT ALL MAJOR BOOKSTORES AND AT ASSOULINE.COM.


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Board, Officers & Key Employees

Name (title)Compensation
David A Kellie
Director
$540,000
Kristina Buckley Kayel
Managing Director
$456,638
Nicole Fein
Head Of Strategic Marketin
$280,500
Gabrielle Marie Miraldi-Grazi
VP Trade
$225,333
Maya Azzi
Head Of Central Marketing
$193,800

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Michael Pace
Trade Marketing Liaison
$204,187
Emmy Kondo
Trade Research & Insights Consulting
$122,400
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$45,444,641
Investment income $5,402
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $45,450,043

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