Finger Lakes Wine Country Tourism Marketing Association Inc
- Assets
- $257.7k
- Revenue
- $824.5k
- Investments
- $0.0
- Employees
- 2
- Location
- Corning, NY
- Founding
- 08/2004
- Data as of
- 12/2023
- EIN
- 75-3090966
Organization Overview
Finger Lakes Wine Country Tourism Marketing Association Inc is located in Corning, NY. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2023, Finger Lakes Wine Country Tourism Marketing Association Inc employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Finger Lakes Wine Country Tourism Marketing Association Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Finger Lakes Wine Country Tourism Marketing Association Inc generated $824.5k in total revenue. The organization has seen a slow decline revenue. Over the past 9 years, revenues have fallen by an average of (2.0%) each year. All expenses for the organization totaled $826.2k during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (1.9%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE ORGANIZATION IS TO ESTABLISH FINGER LAKES WINE COUNTRY AS THE TOP-OF-MIND BRAND WITH A VISION THAT THE POTENTIAL VISITOR WILL HAVE A CLEAR IMAGE OF FINGER LAKES WINE COUNTRY, WHAT IT OFFERS, AND HOW TO PARTICIPATE IN ITS EXPERIENCES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
IN 2023, THE ORGANIZATION IMPLEMENTED A MULTIFACETED INTEGRATED MARKETING PROGRAM AIMED AT INCREASING AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND. ONE OF THE CORNERSTONES OF THE ORGANIZATION'S PROGRAM OF WORK IS MEDIA RELATIONS. THE ORGANIZATION HOSTED SIX JOURNALISTS AND INFLUENCERS IN 2023 WITH THE GOAL OF CONTENT BEING CREATED ABOUT THEIR VISIT TO THE REGION AND PUBLISHED IN TRAVEL AND LIFESTYLE PUBLICATIONS AND DIGITAL OUTLETS, INCLUDING THE JOURNALISTS' SOCIAL MEDIA PLATFORMS.
THE BRAND'S SOCIAL MEDIA CHANNELS SAW CONTINUED GROWTH IN 2023. THE FINGER LAKES WINE COUNTRY FACEBOOK AUDIENCE INCREASED 1% TO 79.4K LIKES; INSTAGRAM SAW THE LARGEST GROWTH FOR THE BRAND IN 2023, WITH A 16% INCREASE TO 19.4K FOLLOWERS. FINGER LAKES WINE COUNTRY LAUNCHED A TIKTOK CHANNEL IN OCTOBER 2022 AND IN THE FIRST FULL CALENDAR YEAR ON THE DIGITAL PLATFORM, THE BRAND HAD OVER 212K VIEWS TO THEIR TIKTOK CONTENT AND GAINED OVER 1.3K FOLLOWERS.
THE ORGANIZATION ADMINISTERED A TARGETED MEDIA BUY TO BUILD AWARENESS OF THE FINGER LAKES WINE COUNTRY BRAND IN 2023. THE CAMPAIGN RAN APRIL THROUGH DECEMBER IN THE TARGET MARKETS OF PHILADELPHIA, HARRISBURG, AND BUFFALO. THE GOAL OF THE CAMPAIGN WAS TO DRIVE TRAFFIC TO THE FINGER LAKES WINE COUNTRY WEBSITE (WWW.FINGERLAKESWINECOUNTRY.COM). CUMULATIVE ACROSS ALL CHANNELS, THE CAMPAIGN GENERATED 18 MILLION IMPRESSIONS AND 120,440 TOTAL ENGAGEMENTS. WEBSITE TRAFFIC IN 2023 WAS 352,655 TOTAL SESSIONS, A SLIGHT DECREASE COMPARED TO 2022. THE ORGANIZATION ADDED 659 DOUBLE OPT-IN SUBSCRIBERS TO THEIR CONSUMER EMAIL DATABASE. OF ALL THE EMAIL CAMPAIGNS SENT, THE AVERAGE OPEN RATE WAS 37%, WITH A 3% CLICK THROUGH RATE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Tom Tranter Chair | OfficerTrustee | 10 | $0 |
Rick Pirozzolo Vice Chair | OfficerTrustee | 3 | $0 |
Laury Ellen Ward President | OfficerTrustee | 40 | $103,725 |
Jessica Bacher Secretary | OfficerTrustee | 1 | $0 |
Brie Woods Director | Trustee | 1 | $0 |
Meaghan Frank Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $789,750 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $789,750 |
| Total Program Service Revenue | $32,844 |
| Investment income | $69 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $824,494 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $126,963 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $71,665 |
| Pension plan accruals and contributions | $7,166 |
| Other employee benefits | $16,057 |
| Payroll taxes | $15,186 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $1,097 |
| Fees for services: Accounting | $37,330 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $5,891 |
| Advertising and promotion | $0 |
| Office expenses | $22,658 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $9,064 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $18,415 |
| Total functional expenses | $826,228 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $95,116 |
| Savings and temporary cash investments | $141,108 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $5,824 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $15,653 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $257,701 |
| Accounts payable and accrued expenses | $12,871 |
| Grants payable | $0 |
| Deferred revenue | $1,796 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $14,667 |
| Net assets without donor restrictions | $243,034 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $257,701 |