Roseville Visitors Association
- Assets
- $592.3k
- Revenue
- $878.2k
- Investments
- $0.0
- Employees
- 4
- Location
- Roseville, MN
- Founding
- 02/2000
- Data as of
- 12/2021
- EIN
- 41-1951406
Organization Overview
Roseville Visitors Association, operating under the name Visit Roseville, is located in Roseville, MN. The organization was established in 2000. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Roseville employed 4 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Roseville is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Roseville generated $878.2k in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 2.7% each year. All expenses for the organization totaled $762.0k during the year ending 12/2021. While expenses have increased by 0.9% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE ROSEVILLE VISITORS ASSOCIATION IS TO CONTRIBUTE TO THE IDENTITY AND ECONOMIC VITALITY OF OUR COMMUNITY BY PROMOTING ROSEVILLE AS A DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE RVA DOES BOTH ADVERTISING ONLINE AS WELL AS IN PAPER PUBLICATIONS. THE ONLINE ADVERTISING INCLUDES, GOOGLE, FB, AND OTHER SEARCH ENGINES. THE GOAL IS TO CREATE EXPOSURE TO THE BUSINESSES AND HOTELS WITHIN ROSEVILLE.
ROSE' INGO WAS A BINGO TYPE CARD GAME DESIGNED TO DRAW PEOPLE INTO OUR LOCAL RESTAURANTS AFTER COVID LOCKDOWNS. CUSTOMERS COULD DINE IN/TAKE OUT AND HAVE THEIR CARDS STAMPED TO CREATE A BINGO OR COVERALL. CARDS WERE THEN ENTERED INTO WEEKLY PRIZE DRAWINGS. GAME WAS COMPLETELY FREE TO PLAY AS PARTICIPANTS COULD ALSO WALK IN AND ASK FOR STAMP WITHOUT ANY PURCHASE.
ROSEVILLE VIDEO - ROSEVILLE VISITORS ASSOCIATION CREATED A VIDEO FOR YOUTUBE PROMOTING ROSEVILLE AND THE SURROUNDING AREA'S ATTRACTIONS.
OTHER PROGRAM SERVICES EXPENSES INCLUDE EMPLOYEE WAGES, PENSION, PR TAX, BENEFITS, OFFICE EXPENSES, EMPLOYEE EXPENSE, CELL PHONE SERVICES, INTERNET SERVICES, MEMBERSHIPS AND SUBSCRIPTIONS, CONFERENCES AND TRAVEL, PORTION OF RENT RELATED TO PROGRAM SERVICES, POSTAGE, PROFESSIONAL SERVICES RELATED TO WEBSITE DESIGN AND MAINTENANCE, AUDIT SERVICES, SOCIAL MEDIA INFLUENCERS, SPONSORSHIPS FOR OTHER ORGANIZATIONS EVENTS, AND PROMOTIONAL ITEMS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Julie Wearn CEO | Officer | 40 | $110,590 |
Pat Trudgeon Board Member | Officer | 0 | $0 |
Gina Miller Board Member | Officer | 0 | $0 |
Wayne Goff Board Member | Officer | 0 | $0 |
Mindee Kastelic Board Member | Officer | 0 | $0 |
Bartley Blume Board Member | Officer | 0 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $223,258 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $223,258 |
| Total Program Service Revenue | $628,595 |
| Investment income | $26,178 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $878,248 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $313,055 |
| Pension plan accruals and contributions | $8,998 |
| Other employee benefits | $54,877 |
| Payroll taxes | $24,629 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $30,066 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $202,357 |
| Office expenses | $8,177 |
| Information technology | $13,309 |
| Royalties | $0 |
| Occupancy | $47,903 |
| Travel | $1,411 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $12,014 |
| Interest | $5,482 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $14,418 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $762,017 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $204,369 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $82,911 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $18,880 |
| Net Land, buildings, and equipment | $26,300 |
| Investments—publicly traded securities | $259,865 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $592,325 |
| Accounts payable and accrued expenses | $45,326 |
| Grants payable | $0 |
| Deferred revenue | $4,400 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $149,900 |
| Other liabilities | $0 |
| Total liabilities | $199,626 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $392,699 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $592,325 |
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