California Marketing Committee
- Assets
- $626.3k
- Revenue
- $1.6m
- Investments
- $0.0
- Employees
- 0
- Location
- Pleasanton, CA
- Founding
- 04/2006
- Data as of
- 12/2018
- EIN
- 20-1486620
Organization Overview
California Marketing Committee is located in Pleasanton, CA. The organization was established in 2006. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. California Marketing Committee is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2018, California Marketing Committee generated $1.6m in total revenue. The organization has seen a slow decline revenue. Over the past 4 years, revenues have fallen by an average of (2.2%) each year. All expenses for the organization totaled $1.6m during the year ending 12/2018. As we would expect to see with falling revenues, expenses have declined by (3.8%) per year over the past 4 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2018
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTE CALIFORNIA THOROUGHBRED AND FAIR HORSE RACING.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MARKETING AND PROMOTIONAL EXPENDITURES ARE REQUIRED BY CALIFORNIA BUSINESS AND PROFESSIONS CODE SECTION 19605.73 TO PROMOTE THOROUGHBRED AND FAIR HORSE RACING IN CALIFORNIA. DURING 2018, $218,813 WAS EXPENDED ON THE SIGNIFICANT PLAYER PROGRAM CONSISTING OF INCENTIVES FOR HIGH STAKES WAGERING PATRONS. $31,419 WAS EXPENDED FOR SATELLITE WAGERING MARKETING. $153,041 WAS EXPENDED FOR WEBSITE BRANDING AND MEDIA EXPOSURE. $784,158 WAS EXPENDED FOR PRODUCT ENHANCEMENT. $310,076 WAS EXPENDED FOR PROMOTIONAL ACTIVITIES.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Greg Avioli Director | Trustee | 1 | $0 |
Terry Lovingier Director | Trustee | 1 | $0 |
Kelly Violini Director | Trustee | 1 | $0 |
Eric Sindler Director | Trustee | 1 | $0 |
Heather Haviland Director | Trustee | 1 | $0 |
Richard Scheidt Director | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $1,617,657 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,617,657 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $70,005 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $5,450 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $1,543 |
| All other expenses | $54,446 |
| Total functional expenses | $1,597,532 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $512,597 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $113,680 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $626,277 |
| Accounts payable and accrued expenses | $419,505 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $186,648 |
| Total liabilities | $606,153 |
| Unrestricted restricted net Assets | $20,124 |
| Temporarily restricted net Assets | $0 |
| Permanently restricted net Assets or current funds | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total net assets or fund balances | $20,124 |
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