Advertising Research Foundation Inc
- Assets
- $9.0m
- Revenue
- $10.1m
- Investments
- $2.5m
- Employees
- 55
- Location
- New York, NY
- Founding
- 03/1943
- Data as of
- 12/2022
- EIN
- 13-0417765
Organization Overview
Advertising Research Foundation Inc is located in New York, NY. The organization was established in 1943. According to its NTEE Classification (A03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2022, Advertising Research Foundation Inc employed 55 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Advertising Research Foundation Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, Advertising Research Foundation Inc generated $10.1m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (0.1%) each year. All expenses for the organization totaled $9.7m during the year ending 12/2022. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE PRINCIPAL MISSION IS TO HELP MEMBER COMPANIES MAKE BETTEREVIDENCE-BASED BUSINESS DECISIONS BY ADVOCATING AND APPLYING THE VALUES AND METHODS OF SCIENCE - OBJECTIVITY, CLARITY, RIGOR, TRANSPARENCY, AND REPLICABILITY - TO IMPROVE THE PRACTICE OF MARKETING AND ADVERTISING COMMUNICATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH.
CONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY.
CURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Barb Murrer Board Member (to 6/22/22) | Trustee | 1 | $0 |
Mary Ann Packo Board Member | Trustee | 1 | $0 |
Britta Cleveland Board Member (to 5/17/22) | Trustee | 1 | $0 |
Elizabeth Tarpinian Board Member (to 6/22/22) | Trustee | 1 | $0 |
John Walthour Board Member (to 6/22/22) | Trustee | 1 | $0 |
Kirti Singh Board Member | Trustee | 1 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
432 Park South Realty Co Llc Rent | 12/30/22 | $545,079 |
Marcum Llp Hr And Accounting Support Services | 12/30/22 | $223,551 |
Golden Square Llc Marketing Consultant | 12/30/22 | $124,933 |
Precisionit Group It Services | 12/30/22 | $124,933 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $778,352 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $778,352 |
| Total Program Service Revenue | $9,197,122 |
| Investment income | $99,219 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$51,234 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $10,116,267 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,295,593 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $3,605,842 |
| Pension plan accruals and contributions | $138,931 |
| Other employee benefits | $492,357 |
| Payroll taxes | $174,512 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $63,537 |
| Fees for services: Accounting | $49,427 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $21,202 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $552,854 |
| Travel | $68,327 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $431,674 |
| Interest | $5,225 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $227,686 |
| Insurance | $44,681 |
| All other expenses | $39,297 |
| Total functional expenses | $9,707,768 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,302,993 |
| Savings and temporary cash investments | $1,005,216 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $745,645 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $497,270 |
| Net Land, buildings, and equipment | $561,534 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $2,515,588 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $2,357,513 |
| Total assets | $8,985,759 |
| Accounts payable and accrued expenses | $1,021,667 |
| Grants payable | $0 |
| Deferred revenue | $2,649,383 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $150,000 |
| Other liabilities | $1,819,873 |
| Total liabilities | $5,640,923 |
| Net assets without donor restrictions | $3,344,836 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $8,985,759 |