Oakland Convention And Visitors Bureau
- Assets
- $3.3m
- Revenue
- $2.4m
- Investments
- $0.0
- Employees
- 12
- Location
- Oakland, CA
- Founding
- 10/1999
- Data as of
- 06/2021
- EIN
- 94-3333076
Organization Overview
Oakland Convention And Visitors Bureau is located in Oakland, CA. The organization was established in 1999. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Oakland Convention And Visitors Bureau employed 12 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Oakland Convention And Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Oakland Convention And Visitors Bureau generated $2.4m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (8.3%) each year. All expenses for the organization totaled $2.2m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (4.7%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF VISIT OAKLAND IS TO INCREASE TOURISM'S ECONOMIC IMPACT ON OAKLAND THROUGH DESTINATION AND BRAND MANAGEMENT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
VISIT OAKLANDS MISSION IS TO INCREASE TOURISMS ECONOMIC IMPACT TO OAKLAND THROUGHDESTINATION DEVELOPMENT AND BRAND MANAGEMENT. THE ORGANIZATION IS TASKED TO INCREASETOURISM, AND IN TURN INCREASE THE TOURISM TAXES THAT DIRECTLY BENEFIT THE CITY OFOAKLANDS GENERAL FUND. ADDITIONALLY, AS A MARKETING ORGANIZATION, VISIT OAKLANDPROVIDES AN OVERARCHING DESTINATION BRAND AND BETTERS THE PERCEPTION OF THEDESTINATION THROUGH POSITIVE MEDIA COVERAGE. THIS BRAND MANAGEMENT, SALES AND PUBLICRELATIONS OUTREACH ULTIMATELY INCREASES LEISURE TRAVEL, BUSINESSES TRAVEL, GROUPS,MEETINGS, CONVENTIONS, SPORTING EVENTS AND NEW ECONOMIC DEVELOPMENT FOR THE CITY OFOAKLAND.
VISIT OAKLANDS MISSION IS TO INCREASE TOURISMS ECONOMIC IMPACT TO OAKLAND THROUGHDESTINATION DEVELOPMENT AND BRAND MANAGEMENT. THE ORGANIZATION IS TASKED TO INCREASETOURISM, AND IN TURN INCREASE THE TOURISM TAXES THAT DIRECTLY BENEFIT THE CITY OFOAKLANDS GENERAL FUND. ADDITIONALLY, AS A MARKETING ORGANIZATION, VISIT OAKLANDPROVIDES AN OVERARCHING DESTINATION BRAND AND BETTERS THE PERCEPTION OF THEDESTINATION THROUGH POSITIVE MEDIA COVERAGE. THIS BRAND MANAGEMENT, SALES AND PUBLICRELATIONS OUTREACH ULTIMATELY INCREASES LEISURE TRAVEL, BUSINESSES TRAVEL, GROUPS,MEETINGS, CONVENTIONS, SPORTING EVENTS AND NEW ECONOMIC DEVELOPMENT FOR THE CITY OFOAKLAND.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Mark D Everton President & CEO | Officer | 40 | $272,061 |
Lisa J Baird Marketing Dir. | 40 | $110,262 | |
Jean Paul Zapata Pr Director | 40 | $106,257 | |
Rhanee P Palma Chief Sales Officr | 40 | $103,243 | |
Dhruv Patel Chairman | OfficerTrustee | 2 | $0 |
Peter Depaschalis Secretary | OfficerTrustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $2,390,654 |
| Investment income | $1,205 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $4,095 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,403,964 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $272,061 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $503,867 |
| Pension plan accruals and contributions | $21,107 |
| Other employee benefits | $148,967 |
| Payroll taxes | $53,482 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $30,295 |
| Fees for services: Accounting | $88,138 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $71,773 |
| Advertising and promotion | $185,944 |
| Office expenses | $105,745 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $90,600 |
| Travel | $19,369 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $152 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $59,348 |
| Insurance | $16,709 |
| All other expenses | $0 |
| Total functional expenses | $2,220,795 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $2,142,911 |
| Savings and temporary cash investments | $263,041 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $659,851 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $4,158 |
| Prepaid expenses and deferred charges | $121,944 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $76,186 |
| Total assets | $3,323,849 |
| Accounts payable and accrued expenses | $275,752 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $244,050 |
| Total liabilities | $519,802 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $2,804,047 |