Visit Salt Lake
- Assets
- $7.1m
- Revenue
- $14.9m
- Investments
- $1.5m
- Employees
- 81
- Location
- Salt Lake City, UT
- Founding
- 08/1985
- Data as of
- 12/2021
- EIN
- 87-0415106
Organization Overview
Visit Salt Lake is located in Salt Lake City, UT. The organization was established in 1985. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Salt Lake employed 81 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Salt Lake is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Salt Lake generated $14.9m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (1.9%) each year. All expenses for the organization totaled $15.1m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (1.7%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATION PROMOTES, SPONSORS, SUPPORTS, AND PARTICIPATES IN CONVENTIONS, TRADE SHOWS, EXHIBITIONS, COMPETITIONS, AND OTHER ACTIVITIES THAT PROMOTE SALT LAKE COUNTY.
THE ORGANIZATION PROMOTES TOURISM TO SALT LAKE COUNTY THROUGH COORDINATED MARKETING EFFORTS TO PACKAGED TRAVEL ORGANIZERS. THE ORGANIZATION ALSO OPERATES A VISITOR INFORMATION CENTER IN SALT LAKE CITY AND A SKI VOUCHER PROGRAM.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Kaitlin Eskelson President & | Officer | 40 | $284,603 |
Mark White Senior VP | Officer | 40 | $183,741 |
James Thompson VP Of Market | 40 | $151,409 | |
Sally O'neill Director Of | 40 | $141,597 | |
Tyson Lybbert Managing Dir | 40 | $132,482 | |
Jeff Gassaway Director Of | 40 | $132,376 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Love Communications Llc Marketing Srvcs | 12/30/21 | $680,002 |
Orchidevents Llc Mgt & Admin Srv | 12/30/21 | $217,471 |
Bvk Marketing Srvcs | 12/30/21 | $808,882 |
Simpleview Cust & Web Svcs | 12/30/21 | $393,356 |
Zartico Inc Software Svcs | 12/30/21 | $180,417 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $275,000 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $275,000 |
| Total Program Service Revenue | $14,641,190 |
| Investment income | $50,094 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | -$38,516 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $14,927,768 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $605,709 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $3,756,390 |
| Pension plan accruals and contributions | $130,429 |
| Other employee benefits | $367,815 |
| Payroll taxes | $326,772 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $13,755 |
| Fees for services: Accounting | $122,253 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $583,160 |
| Advertising and promotion | $4,402,522 |
| Office expenses | $220,561 |
| Information technology | $673,339 |
| Royalties | $0 |
| Occupancy | $168,261 |
| Travel | $49,079 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $3,400,542 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $109,505 |
| Total functional expenses | $15,091,327 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,550 |
| Savings and temporary cash investments | $4,656,394 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $613,091 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $37,378 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $150,047 |
| Net Land, buildings, and equipment | $134,334 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $1,500,000 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $7,092,794 |
| Accounts payable and accrued expenses | $1,894,241 |
| Grants payable | $0 |
| Deferred revenue | $1,437,745 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $3,331,986 |
| Net assets without donor restrictions | $3,760,808 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,092,794 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Visit Salt Lake Salt Lake City, UT | $7,092,794 | $14,927,768 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Region 10 League For Economic Assistance & Planning Inc Montrose, CO | $16,331,779 | $8,034,942 |
Cplc Nevada Inc Phoenix, AZ | $8,204,824 | $6,300,794 |
Partnership For Economic Innovation Tempe, AZ | $1,809,665 | $4,093,737 |
Albuquerque Convention & Visitors Bureau Inc Albuquerque, NM | $3,028,509 | $4,018,411 |
Karis Inc Grand Junction, CO | $4,115,604 | $3,050,096 |
Aurora Economic Development Council Inc Aurora, CO | $1,245,291 | $2,876,706 |
New Mexico Manufacturing Extension Partnership Albuquerque, NM | $3,504,787 | $2,700,614 |
Western Colorado Business Development Corp Grand Junction, CO | $7,096,798 | $2,689,196 |
Native Partnership For Housing Inc Gallup, NM | $6,530,837 | $1,130,197 |