Metropolitan Tucson Convention And Visitors Bureau
- Assets
- $11.1m
- Revenue
- $12.9m
- Investments
- $0.0
- Employees
- 43
- Location
- Tucson, AZ
- Founding
- 10/1982
- Data as of
- 06/2022
- EIN
- 86-0432305
Organization Overview
Metropolitan Tucson Convention And Visitors Bureau, operating under the name Visit Tucson, is located in Tucson, AZ. The organization was established in 1982. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Visit Tucson employed 43 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Tucson is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Visit Tucson generated $12.9m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 7.5% each year. All expenses for the organization totaled $9.5m during the year ending 06/2022. While expenses have increased by 3.3% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO DRIVE ECONOMIC DEVELOPMENT BY CONNECTING VISITORS WITH THEIR IDEAL TRAVEL AND MEETINGS EXPERIENCES IN TUCSON AND SOUTHERN ARIZONA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
SALES - PROMOTE TUCSON TO MEETING PLANNERS, TOUR OPERATORS, AND TRAVEL AGENTS AS A DESTINATION FOR MEETINGS AND LEISURE GROUP TRAVEL. THE GOAL IS TO FILL AS MANY TUCSON-AREA HOTEL ROOM NIGHTS AS POSSIBLE WITH MEETING DELEGATES AND GROUP TRAVEL PARTICIPANTS.
MARKETING - PROMOTE TUCSON AS A DESIRABLE PLACE TO VISIT AND MEET VIA DEVELOPING PRINT, DIGITAL AND TELEVISION ADVERTISING, WEBSITES, PUBLICATIONS, AND PROMOTIONAL MATERIALS.
MEMBERSHIP SERVICES - DEVELOP AND IMPLEMENT PROGRAMS TO GENERATE AND RETAIN TOURISM-RELATED MEMBER BUSINESSES. THE INTENT IS FOR VISIT TUCSON TO INTEREST PEOPLE TO MEET IN OR VISIT TUCSON WITH THE MEMBER BUSINESSES PROVIDING THE PRODUCTS AND SERVICES TO THESE CUSTOMERS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Brent Deraad President/ceo | Officer | 40 | $246,526 |
Felipe Garcia Executive Vice President | Officer | 40 | $226,988 |
Roni Thomas Chief Financial Officer | Officer | 40 | $141,633 |
Graeme Hughes Vice President Of Sales | 40 | $122,477 | |
Mary Rittmann Vice President Of Communication & Tourism | 40 | $121,133 | |
Lee Mclaughlin Vice President Of Marketing | 40 | $114,983 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Tripadvisor Advertising | 6/29/22 | $230,146 |
Simpleview Software And Website Maintenance | 6/29/22 | $175,336 |
Mission Productions Advertising - Top Chef | 6/29/22 | $700,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $12,407,360 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $12,407,360 |
| Total Program Service Revenue | $498,141 |
| Investment income | $153 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $12,905,654 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,007,746 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,605,769 |
| Pension plan accruals and contributions | $87,058 |
| Other employee benefits | $198,686 |
| Payroll taxes | $189,207 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $7,986 |
| Fees for services: Accounting | $19,655 |
| Fees for services: Lobbying | $66,879 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $124,338 |
| Advertising and promotion | $4,005,529 |
| Office expenses | $211,796 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $321,737 |
| Travel | $8,817 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $24,149 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $115,852 |
| Insurance | $19,236 |
| All other expenses | $291,061 |
| Total functional expenses | $9,462,423 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $8,009,309 |
| Savings and temporary cash investments | $370,209 |
| Pledges and grants receivable | $1,113,449 |
| Accounts receivable, net | $4,449 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $149,903 |
| Net Land, buildings, and equipment | $771,990 |
| Investments—publicly traded securities | $697,872 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $11,117,181 |
| Accounts payable and accrued expenses | $378,022 |
| Grants payable | $0 |
| Deferred revenue | $96,100 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $474,122 |
| Net assets without donor restrictions | $10,643,059 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $11,117,181 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Los Angeles Tourism & Convention Board Los Angeles, CA | $19,187,650 | $21,164,251 |
Orange County Realtors Laguna Hills, CA | $11,666,397 | $12,107,704 |
Anaheim Area Visitor And Convention Bureau Anaheim, CA | $14,446,478 | $12,147,236 |
Metropolitan Tucson Convention And Visitors Bureau Tucson, AZ | $11,117,181 | $12,905,654 |
Park City Area Chamber Of Commerce Convention & Visitors Buerau Park City, UT | $9,039,229 | $12,386,201 |
Denver Metro Chamber Of Commerce Denver, CO | $24,074,791 | $9,796,835 |
Visit Newport Beach Inc Newport Beach, CA | $8,210,060 | $9,447,693 |
Santa Barbara Conference And Visitors Bureau Santa Barbara, CA | $2,275,165 | $7,251,776 |
Arizona Association Of Realtors Phoenix, AZ | $41,549,602 | $11,298,614 |
Los Angeles Area Chamber Of Commerce Los Angeles, CA | $7,562,162 | $6,083,780 |
Sacramento Convention And Visitors Bureau Sacramento, CA | $12,491,564 | $12,454,571 |
Greater Las Vegas Chamber Of Commerce Inc Las Vegas, NV | $11,964,032 | $6,654,752 |