Latino Media Collaborative
- Assets
- $533.3k
- Revenue
- $392.5k
- Investments
- $0.0
- Employees
- 1
- Location
- Los Angeles, CA
- Founding
- Data as of
- 12/2022
- EIN
- 85-4098339
Organization Overview
Latino Media Collaborative is located in Los Angeles, CA. According to its NTEE Classification (A30) the organization is classified as: Media & Communications, under the broad grouping of Arts, Culture & Humanities and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Latino Media Collaborative is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2022, Latino Media Collaborative generated $392.5k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 2 years, the organization has seen revenues fall by an average of (34.5%) each year. All expenses for the organization totaled $662.8k during the year ending 12/2022. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE LATINO MEDIA COLLABORATIVE IS AN EMERGING NON-PROFIT ORGANIZATION THAT DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
OUTREACH AND EDUCATION CAMPAIGNS: LMC DEVELOPS HIGH-IMPACT MEDIA AND OUTREACH CAMPAIGNS IN PARTNERSHIP WITH THE LATINO MEDIA SECTOR TO ADVANCE AN INFORMED AND HIGHLY ENGAGED LATINO COMMUNITY AND TO INCREASE PUBLIC AND POLITICAL WILL FOR POLICIES THAT PROMOTE DIVERSITY, INCLUSION, AND RACIAL EQUITY. LAST YEAR WE WRAPPED UP OUR WORK ON A COUNTY WIDE CAMPAIGN IN LOS ANGELES TO INFORM RESIDENTS HOW TO ENROLL FOR PUBLIC BENEFIT PROGRAMS AND BEGAN A MAJOR ANTI-HATE INTIATIVE TO RAISE AWARENESS OF HATE INCIDENTS AS WELL AS PREVENTION MEASURES AND POLICIES. WE ARE STILL IN THE PROCESS OF SCALING OUR OUTREACH EFFORTS ON THE ANTI-HATE CAMPAIGN, WHILE THE FINAL REPORT ON THE REACH OF OUR PUBLIC BENEFIT ENROLLMENT CAMPAIGN INCLUDED: PRINT - 130K IN CIRCULATION, RADIO: OVER 2 MILLION; DIGITAL ADS - APPROX. 500K IMPRESSIONS; TV - OVER 2 MILLION IMPRESSIONS.
NEWS CONTENT DEVELOPMENT. WE CONTINUED TO BUILD AND EXPAND ON OUR NEWS CONTENT DEVELOPMENT, FOCUSING ON INCREASED EDITING, REPORTING AND CONTENT DEVELOPMENT CAPABILITIES. WE LAUNCHED A WEEKLY DIGITAL NEWSLETTER, CALO NEWS, INCLUDING ACTIVATING ITS SOCIAL MEDIA PRESENCE. OUR CALO NEWS PROGRAM IS AN ENGLISH LANGUAGE NEWS AND MEDIA OUTLET CREATED TO MEET THE NEEDS OF THE GROWING U.S. ADULT LANINX POPULATION BY PROVIDING NEWS COVERAGE ON THE MOST PRESSING ISSUES. OUR OFFICIAL NEWS SITE LAUNCH WAS HELD AS PART OF OUR FIRST ANNUAL SUMMIT AND CURRENTLY REACHES AN EMAIL LIST WITH OVER 3,000 SUBSCRIBERS, AND SOCIAL MEDIA AUDIENCE OF 4.8K ON FACEBOOK, 1.2K ON INSTAGRAM, AND 9.3K ON "X" (FORMERLY TWITTER).
TRAINING & CAPACITY BUILDING. LMC AND OUR AFFILIATED MEDIA ROUNDTABLES ARE WORKING TO BUILD CROSS-SECTOR COALITIONS BETWEEN LATINO AND ETHNIC MEDIA, ISSUE LEADERS, AND COMMUNITY INFLUENCERS TO ENSURE THAT OUR COMMUNITIES HAVE ACCESS TO HIGH-QUALITY INDEPENDENT NEWS WHILE BUILDING RESILIENCY IN THE SECTOR. LAST YEAR WE HELD OUR FIRST ANNUAL SUMMIT ON THE STATE OF THE LATINO MEDIA SECTOR TO FOSTER THIS AREA OF OUR WORK. ATTENDED BY OVER 80 FUNDERS, JOURNALISTS, PARTNER OUTLETS, GOVERNMENT OFFICIALS, AS WELL AS STUDENTS, THE EVENT WAS A CELEBRATION OF OUR COLLECTIVE SUCCESSES AND AN EXPLORATION OF NEXT STEPS IN OUR JOURNEY TO STRENGTHEN THE LATINO MEDIA SECTOR. OUR DISTINGUISHED SPEAKERS INCLUDED MEMBERS OF ACADEMIA, THE WEINGART FOUNDATION, APPLE, NBC UNIVERSAL, RADIO BILINGUE, LA OPINION, ELECTED OFFICIALS, AND OTHERS.WE SERVED APPROXIMATELY 15 MEDIA OUTLETS DURING THE YEAR.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Arturo Carmona President | OfficerTrustee | 8 | $0 |
Gabriel Lerner Treasurer | OfficerTrustee | 1 | $0 |
Marcia Parker Board Member (until June 2022) | Trustee | 1 | $0 |
Sara Hernandez Secretary | OfficerTrustee | 1 | $0 |
Laura Castaeda Board Member | Trustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $391,455 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $391,455 |
| Total Program Service Revenue | $1,050 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $392,505 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $63,450 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $26,154 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $2,340 |
| Payroll taxes | $2,246 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $25,138 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $296,620 |
| Advertising and promotion | $3,770 |
| Office expenses | $10,077 |
| Information technology | $450 |
| Royalties | $0 |
| Occupancy | $6,251 |
| Travel | $4,463 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $9,372 |
| Total functional expenses | $662,823 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $531,366 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $1,909 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $533,275 |
| Accounts payable and accrued expenses | $54,070 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $54,070 |
| Net assets without donor restrictions | $189,381 |
| Net assets with donor restrictions | $289,824 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $533,275 |