Albuquerque Convention & Visitors Bureau Inc

Organization Overview

Albuquerque Convention & Visitors Bureau Inc, operating under the name Visit Albuquerque, is located in Albuquerque, NM. The organization was established in 0000. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Visit Albuquerque employed 35 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Albuquerque is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, Visit Albuquerque generated $4.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (6.4%) each year. All expenses for the organization totaled $3.5m during the year ending 06/2021. As we would expect to see with falling revenues, expenses have declined by (8.5%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

AS THE PREMIER DESTINATION MARKETING ORGANIZATION FOR THE CITY, VISIT ALBUQUERQUE IS RESPONSIBLE FOR PROMOTING ALBUQUERQUE AS A COMPETITIVE AND WORLD-CLASS LEISURE, MEETING, CONVENTION AND SPORTS DESTINATION, AND ENHANCING ITS PUBLIC IMAGE AS A DYNAMIC PLACE TO LIVE AND WORK. THROUGH THE IMPACT OF TRAVEL, VISIT ALBUQUERQUE STRENGTHENS THE CITY'S ECONOMIC POSITION AND PROVIDES OPPORTUNITY FOR PEOPLE IN THE COMMUNITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

CONVENTION SALES, SERVICES AND SPORTS:PRIMARY DIRECTIVE IS TO SELL AND MARKET ALBUQUERQUE AS A DESTINATION BY BRINGING CONVENTIONS, MEETINGS AND SPORTS EVENTS TO ALBUQUERQUE. INCLUDES SERVICING OF THOSE CONVENTIONS AND SPORTS EVENTS.


TOURISM, COMMUNICATIONS AND VISITOR SERVICES:PRIMARY DIRECTIVE IS TO INCREASE TOURISM AND VISITATION TO ALBUQUERQUE. CONDUCTS ADVERTISING, MARKETING, PUBLIC RELATIONS, MEDIA RELATIONS, AND SOCIAL MEDIA CAMPAIGNS TO PROMOTE ALBUQUERQUE AS A DESTINATION. INCLUDES SUPPORTING VISITOR QUESTIONS/INQUIRIES, OPERATING VISITOR INFORMATION CENTERS AND FULFILLMENT OF VISITOR GUIDES.


MEMBERSHIP AND DEVELOPMENT DIVISION:SELLS MEMBERSHIPS (PARTNERSHIPS) AND PROVIDES BENEFITS TO PARTNERS (ALBUQUERQUE BUSINESSES) TOWARD GROWTH/MARKETING OF ALBUQUERQUE AND THE SERVICES/GOODS THE CITY OFFERS. VISIT ABQ PROMOTES THESE BUSINESSES IN OUR VISITOR GUIDE AND ONLINE, AS WELL AS IN OTHER MEDIA.


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Board, Officers & Key Employees

Name (title)Compensation
Tania Armenta
President & CEO
$139,119
Kristin Mcgrath
VP Convention Sales, Servi
$108,320
Ceela Mcelveny
Vice President
$105,371
Heather Arnold
Chair Elect
$0
Adrian Montoya
Secretary/treasurer
$0
Cainan Harris
Board Chair
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Mckee Wallwork Co
Advertising
$546,383
Simpleview
Website Hosting & Support
$127,111
Miles Media
Web Development, Marketing & Hosting
$117,920
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $3,703,552
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$3,703,552
Total Program Service Revenue$313,629
Investment income $1,230
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $4,018,411

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