Paso Robles Destination
- Assets
- $961.9k
- Revenue
- $1.1m
- Investments
- $0.0
- Employees
- 3
- Location
- Paso Robles, CA
- Founding
- 12/2017
- Data as of
- 06/2021
- EIN
- 82-1951529
Organization Overview
Paso Robles Destination, operating under the name Travel Paso, is located in Paso Robles, CA. The organization was established in 2017. According to its NTEE Classification (Y11) the organization is classified as: Single Organization Support, under the broad grouping of Mutual & Membership Benefit and related organizations. As of 06/2021, Travel Paso employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Travel Paso is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Travel Paso generated $1.1m in total revenue. This represents relatively stable growth, over the past 4 years the organization has increased revenue by an average of 1.7% each year. All expenses for the organization totaled $862.1k during the year ending 06/2021. While expenses have increased by 1.7% per year over the past 4 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2018, Travel Paso has awarded 23 individual grants totaling $426,083. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Alex Villicana Secretary | OfficerTrustee | 2.5 | $0 |
John Arnold Chair | OfficerTrustee | 2.5 | $0 |
Margaret Johnson Treasurer | OfficerTrustee | 2.5 | $0 |
Bill Roof Vice Chair | OfficerTrustee | 2.5 | $0 |
Stacie Jacob Executive Director | Officer | 50 | $0 |
Paul Haught Director | Trustee | 2.5 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Theorysf Llc Public Relations/media Engagement | 6/29/20 | $172,049 |
Solterra Strategies Public Relations/media Engagement | 6/29/20 | $149,717 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $1,119,502 |
| Investment income | $1,836 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,122,138 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $89,500 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $110,000 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $12,329 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $564,690 |
| Office expenses | $462 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $7,503 |
| Travel | $2,876 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $1,011 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $7,499 |
| Insurance | $1,415 |
| All other expenses | $55 |
| Total functional expenses | $862,146 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $727,567 |
| Savings and temporary cash investments | $222,506 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $2,211 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $9,610 |
| Other assets | $0 |
| Total assets | $961,894 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $961,894 |
| Total liabilities and net assets/fund balances | $961,894 |
Grants Awarded
Over the last fiscal year, Paso Robles Destination has awarded $85,000 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
EARTHQUAKES SOCCER LLC PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $57,500 |
Paso Robles, CA PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $15,000 |
Paso Robles, CA PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $7,500 |
CANOSSA EVENTS NORTH AMERICA PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $5,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Quaye At Wellington Inc San Francisco, CA | $143,699,095 | $9,524,361 |
Open Source Collective Walnut, CA | $7,226,983 | $8,454,695 |
Cypress Lawn Cemetery Association Endowment Care Fund Colma, CA | $101,988,034 | $18,904,462 |
Paso Robles Destination Paso Robles, CA | $961,894 | $1,122,138 |
Unlimited Race Class Inc Templeton, CA | $16,730 | $447,800 |
Friends Of The@san Antonio Water Basin Santa Maria, CA | $0 | $0 |
Endowment Care Trust Fund Of Inglewood Park Cemetary Inglewood, CA | $80,058,680 | $7,152,048 |
Help Title Holding Corporation Las Vegas, NV | $8,594,365 | $0 |
Riverside National Cemetary Support Committee Redlands, CA | $2,049,713 | $424,602 |
Tulocay Cemetery Association Endowment Care Fund Napa, CA | $8,174,089 | $379,567 |
Alpha Sigma House Corporation Eugene, OR | $2,331,070 | $192,502 |
Healdsburg Masonic Building Association Healdsburg, CA | $417,045 | $0 |