Paso Robles Destination

Organization Overview

Paso Robles Destination, operating under the name Travel Paso, is located in Paso Robles, CA. The organization was established in 2017. According to its NTEE Classification (Y11) the organization is classified as: Single Organization Support, under the broad grouping of Mutual & Membership Benefit and related organizations. As of 06/2021, Travel Paso employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Travel Paso is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 06/2021, Travel Paso generated $1.1m in total revenue. This represents relatively stable growth, over the past 4 years the organization has increased revenue by an average of 1.7% each year. All expenses for the organization totaled $862.1k during the year ending 06/2021. While expenses have increased by 1.7% per year over the past 4 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2018, Travel Paso has awarded 23 individual grants totaling $426,083. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR PASO ROBLES, PASO ROBLES DESTINATION MARKETS THE BRAND DESTINATION THROUGH A VARIETY OF PROGRAMS INCLUDING PAID ADVERTISING (DIGITAL, PRINT, & SOCIAL MEDIA PLATFORMS), EARNED MEDIA (PUBLIC RELATIONS & HOSTING JOURNALISTS), OWNED MEDIA (PRESS RELEASES & STORIES), SOCIAL MEDIA ENGAGEMENT, AND ENGAGEMENT WITH TRAVEL TRADE TO INCLUDE INTERNATIONAL TOUR AND TRAVEL, PLUS MEETINGS AND CONFERENCES AND PARTICIPATION IN KEY CONSUMER TRAVEL TRADE SHOWS. THE ORGANIZATION ALSO SUPPORTS LOCAL SPECIAL EVENTS THROUGH A COMMUNITY PARTNERSHIP PROGRAM.


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Board, Officers & Key Employees

Name (title)Compensation
Alex Villicana
Secretary
$0
John Arnold
Chair
$0
Margaret Johnson
Treasurer
$0
Bill Roof
Vice Chair
$0
Stacie Jacob
Executive Director
$0
Paul Haught
Director
$0

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Theorysf Llc
Public Relations/media Engagement
$172,049
Solterra Strategies
Public Relations/media Engagement
$149,717
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$1,119,502
Investment income $1,836
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $1,122,138

Grants Awarded

Over the last fiscal year, Paso Robles Destination has awarded $85,000 in support to 4 organizations.

Grant RecipientAmount

EARTHQUAKES SOCCER LLC

PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

$57,500

PASO ROBLES WINE COUNTRY ALLIANCE

Org PageRecipient Profile

Paso Robles, CA

PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

$15,000

PASO ROBLES CHAMBER OF COMMERCE

Org PageRecipient Profile

Paso Robles, CA

PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

$7,500

CANOSSA EVENTS NORTH AMERICA

PURPOSE: SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES

$5,000
View Grant Profile

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