Dupont Circle Business Improvement District

THE MISSION OF THE DUPONT CIRCLE BID IS TO ELEVATE THE ICONIC DUPONT CIRCLE NEIGHBORHOOD THROUGH CLEANLINESS AND SAFETY SERVICES, MANAGING AND ACTIVATING PUBLIC SPACES, BOLSTERING THE NEIGHBORHOOD'S IDENTITY AND SENSE OF PLACE, AND SUPPORTING THE LOCAL BUSINESS COMMUNITY.

CLEANING - CONTRACTED THROUGH CENTRAL UNION MISSION, THE BID'S DEDICATED CLEAN TEAM ENHANCES OUR PUBLIC SPACES THROUGH SERVICES SUCH AS DAILY STREET CLEANING, SNOW/ICE REMOVAL, LEAF PICK-UP, POWER WASHING, RODENT ABATEMENT, AND GRAFFITI MITIGATION. FIVE-TEAM CREWS WORK FROM 7:00 A.M.-3:00 P.M. SEVEN DAYS A WEEK, EXCEPT ON NATIONAL AND CITY HOLIDAYS. THE MISSION'S WORKFORCE AND EDUCATION DEVELOPMENT PROGRAM PROVIDES LONG-TERM ECONOMIC SELF-SUFFICIENCY THROUGH EMPLOYMENT PERMANENCE, EDUCATION, AND LIFE SKILLS TRAINING. IN 2023, THE BID HIRED ITS FIRST DEDICATED LANDSCAPER TO WEED TREE BOXES, MEDIANS, AND FIVE PARKS AROUND THE NEIGHBORHOOD. IN TIME, THE BID AIMS TO EXPAND THIS PROGRAM AS WE CONTINUE TO BEAUTIFY DUPONT CIRCLE.

SAFE - THE BID EMPLOYS A FULL-TIME SAFETY AMBASSADOR WHO WORKS 3:00-11:00 P.M. EACH TUESDAY THROUGH SATURDAY. THE ROLE OF THE BID'S SAFETY AMBASSADOR IS TO ENGAGE WITH COMMUNITY STAKEHOLDERS SUCH AS RETAIL, RESTAURANT, AND SERVICE BUSINESSES AS WELL AS VISITORS AND RESIDENTS. SAFETY AMBASSADOR FOOT PATROLS PROVIDE A VISIBLE PRESENCE ACROSS DUPONT CIRCLE DURING PERIODS OF HEAVY PEDESTRIAN TRAFFIC, ENCOURAGING A SAFER COMMUNITY. THE BID CONTINUES TO PARTNER WITH MPD SECOND DISTRICT LEADERSHIP, DUPONT CIRCLE STAKEHOLDERS, AND CIVIC LEADERSHIP TO SHARE INFORMATION, ACCESS RESOURCES, AND ADVOCATE FOR A SAFER COMMUNITY. IN FY2023, THE BID RELAUNCHED ITS PUBLIC SAFETY COMMITTEE. COMPRISED OF COMMERCIAL BUILDING PROPERTY OWNERS AND TENANTS, THE COMMITTEE MEETS EVERY OTHER MONTH, USUALLY AT MISSION AT 2:00 P.M. TO FACILITATE CONVERSATIONS REGARDING PUBLIC SAFETY WITH MPD, BUILDING PUBLIC TRUST, AND IDENTIFYING RESOURCES FOR LOCAL BUSINESSES.

MARKETING - BRANDING, MARKETING, AND EVENTS - PROMOTING THE DUPONT CIRCLE BID BRAND CONTINUED TO MAKE HEADLINES IN FY2023, WITH MEDIA REPORTING POSITIVELY ON RESTAURANT OPENINGS, ACTIVATIONS, ARTWALK DUPONT, AND BID-SPONSORED EVENTS. THE PRIMARY GOAL OF THE BID'S MARKETING STRATEGY IS TO HIGHLIGHT LOCAL ATTRACTIONS, BUSINESSES, PUBLIC SPACES, EVENTS, INITIATIVES, AND TO PROMOTE THE NEIGHBORHOOD AS BOTH A LOCAL AND INTERNATIONAL DESTINATION. THE BID GAINED FOLLOWERS ACROSS ALL ITS SOCIAL MEDIA CHANNELS, AND THE DEDICATED WORK OF THE BID AND INDIVIDUAL BID BUSINESSES WAS CENTRAL TO ITS CONTENT.