Watershed Media
- Assets
- $33.5k
- Revenue
- $15.8k
- Investments
- $0.0
- Employees
- 1
- Location
- Healdsburg, CA
- Founding
- 09/2000
- Data as of
- 12/2019
- EIN
- 68-0450037
Organization Overview
Watershed Media is located in Healdsburg, CA. The organization was established in 2000. According to its NTEE Classification (C34) the organization is classified as: Land Resources Conservation, under the broad grouping of Environment and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Watershed Media is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2019, Watershed Media generated $15.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 5 years, the organization has seen revenues fall by an average of (30.0%) each year. All expenses for the organization totaled $40.3k during the year ending 12/2019. As we would expect to see with falling revenues, expenses have declined by (20.7%) per year over the past 5 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2019
Describe the Organization's Mission:
Part 3 - Line 1
TO PRODUCE COMMUNICATION PROJECTS TO EDUCATE THE PUBLIC ON IMPORTANT ENVIRONMENTAL AND SOCIAL ISSUES.
Describe the Organization's Program Activity:
Part 3 - Line 4a
PRODUCTION OF THE BOOK "FARMING AND THE FATE OF WILD NATURE" (PART 2) WILL BE A PRIMARY FOCUS IN 2020. IN ADDITION, WE CONTINUE TO MAINTAIN AND DEVELOP THE WATERSHED MEDIA WEBSITE WITH NUMEROUS EDUCATIONAL TOOLS AND A PORTFOLIO OF OUR EXISTING WORK. WE WILL ALSO CONTINUE TO CONDUCT CAMPAIGNS ON ISSUES RELATED TO CONSERVATION-BASED AGRICULTURE, ANIMAL FACTORY FARMING AND US FOOD AND FARM POLICY. THIS INCLUDES "REALITY CHECK", AN ONGOING PHOTO GLOSSARY BASED ON SUSTAINABLE FARMING TERMS AND CONCEPTS. WE WILL ALSO CONTINUE TO MANAGE INDEPENDENT WEBSITES RELATED TO PAST PROJECTS AND PARTICIPATE IN EDUCATIONAL EVENTS AROUND THE COUNTRY. FINALLY, WE WILL BE ASSISTING THE NON-PROFIT ORGANIZATION, WILD FARM ALLIANCE, WITH DESIGN AND COMMUNICATION EXPERTISE FOR THEIR "BRINGING NATURE BACK TO THE FARM" CAMPAIGN.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jon Harvey Board Member | Trustee | 1 | $0 |
Greg Hendrickson Board Member | Trustee | 1 | $0 |
Kaye Jones Board Member | Trustee | 1 | $0 |
Roberto Carra Vice Pres | Officer | 10 | $0 |
Dan Imhoff President | Officer | 10 | $0 |
Diana Donlon Karlenzig Secretary | Officer | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $15,000 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $15,000 |
| Total Program Service Revenue | $0 |
| Investment income | $249 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $55 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $15,804 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $14,400 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $1,073 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $1,470 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $8,013 |
| Office expenses | $77 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $531 |
| Travel | $1,455 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $260 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $29 |
| Insurance | $2,150 |
| All other expenses | $54 |
| Total functional expenses | $40,253 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $18,520 |
| Savings and temporary cash investments | $15,010 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $11 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $33,541 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $33,541 |
| Total liabilities and net assets/fund balances | $33,541 |