Tri-Valley Convention And Visitors Bureau
- Assets
- $1.6m
- Revenue
- $2.9m
- Investments
- $0.0
- Employees
- 7
- Location
- Pleasanton, CA
- Founding
- 09/1993
- Data as of
- 06/2024
- EIN
- 68-0193182
Organization Overview
Tri-Valley Convention And Visitors Bureau is located in Pleasanton, CA. The organization was established in 1993. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2024, Tri-Valley Convention And Visitors Bureau employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Tri-Valley Convention And Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2024, Tri-Valley Convention And Visitors Bureau generated $2.9m in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 4.9% each year. All expenses for the organization totaled $2.8m during the year ending 06/2024. While expenses have increased by 4.4% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
VISIT TRI-VALLEY IS THE DESTINATION MARKETING ORGANIZATION FOR THE CITIES OF PLEASANTON, LIVERMORE, DUBLIN, AND DANVILLE AND THE SURROUNDING REGION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TRI-VALLEY CONVENTION & VISITORS BUREAU (VISIT TRI-VALLEY) WAS CREATED IN 1993 AND IS ORGANIZED UNDER THE LAWS OF THE STATE OF CALIFORNIA AND OPERATES FROM ITS OFFICE IN PLEASANTON, CALIFORNIA.THE PURPOSE OF VISIT TRI-VALLEY IS TO STIMULATE ECONOMIC GROWTH AND TOURISM IN THE TRI-VALLEY REGION BY DEVELOPING AND MARKETING THE DESTINATION TO THE MEETINGS AND LEISURE TRAVEL MARKETS.VISIT TRI-VALLEY MARKETS THE TRI-VALLEY REGION VIA SOCIAL MEDIA, ADVERTISING, PUBLIC RELATIONS, WEBSITE AND COLLATERAL. WE ENTICE VISITORS TO COME TO COME TO THE REGION BY REPRESENTING THE FOUR CITIES OF THE TRI-VALLEY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Tracy Farhad President | Officer | 38 | $195,896 |
Robin Fahr Dir Of Marketing | 38 | $154,981 | |
Todd Dibs Sales Develpmt | 38 | $111,517 | |
Jim Mcdonnell Chair | OfficerTrustee | 0.5 | $0 |
Debbie Loge Vice Chair | OfficerTrustee | 0.5 | $0 |
Chris Hill Treasurer | OfficerTrustee | 0.5 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $10,000 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $10,000 |
| Total Program Service Revenue | $2,839,193 |
| Investment income | $37,864 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,887,057 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $206,626 |
| Compensation of current officers, directors, key employees. | $85,458 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $493,728 |
| Pension plan accruals and contributions | $27,762 |
| Other employee benefits | $78,887 |
| Payroll taxes | $51,373 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $31,628 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $144,278 |
| Advertising and promotion | $940,729 |
| Office expenses | $3,116 |
| Information technology | $16,912 |
| Royalties | $0 |
| Occupancy | $83,764 |
| Travel | $46,183 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $29,460 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $6,167 |
| All other expenses | $124,002 |
| Total functional expenses | $2,766,755 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $0 |
| Savings and temporary cash investments | $478,493 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $75 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $957,281 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $163,917 |
| Total assets | $1,599,766 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $172,320 |
| Total liabilities | $172,320 |
| Net assets without donor restrictions | $1,427,446 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,599,766 |