Sonoma Valley Visitors Bureau is located in Sonoma, CA. The organization was established in 1984. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2022, Sonoma Valley Visitors Bureau employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma Valley Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Sonoma Valley Visitors Bureau generated $962.7k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (5.0%) each year. All expenses for the organization totaled $845.3k during the year ending 06/2022. As we would expect to see with falling revenues, expenses have declined by (7.9%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
TO SERVE VISITORS, MEMBERS AND THE COMMUNITY AND PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE SONOMA VALLEY VISITORS BUREAU (SVVB) IS A MEMBERSHIP ORGANIZATION THAT OPERATES TWO VISITOR CENTERS. THE VISITOR CENTERS HOST ALL BUSINESS OPERATIONS, WHICH INCLUDE DISSEMINATION OF MEMBER INFORMATION TO VISITORS AND TOURISTS, RETAIL SALES, SPONSORSHIPS, COOPERATIVE ADVERTISING, MARKETING & MEDIA PLANNING, AND MEMBER BUY-IN PROGRAMS.
Name (title) | Role | Hours | Compensation |
---|---|---|---|
Jill Benziger Secretary | OfficerTrustee | 1 | $0 |
Ashish Patel Chair | OfficerTrustee | 1 | $0 |
Chris Wingerberg Treasurer | OfficerTrustee | 1 | $0 |
Gilbert Hunt Bailie Vice Chair | Officer | 1 | $0 |
Lesli John Director | Trustee | 1 | $0 |
Dan Parks Director | Trustee | 1 | $0 |
Statement of Revenue | |
---|---|
Federated campaigns | $0 |
Membership dues | $0 |
Fundraising events | $0 |
Related organizations | $0 |
Government grants | $211,978 |
All other contributions, gifts, grants, and similar amounts not included above | $100,004 |
Noncash contributions included in lines 1a–1f | $0 |
Total Revenue from Contributions, Gifts, Grants & Similar | $311,982 |
Total Program Service Revenue | $649,788 |
Investment income | $587 |
Tax Exempt Bond Proceeds | $0 |
Royalties | $0 |
Net Rental Income | $0 |
Net Gain/Loss on Asset Sales | $0 |
Net Income from Fundraising Events | $0 |
Net Income from Gaming Activities | $0 |
Net Income from Sales of Inventory | -$574 |
Miscellaneous Revenue | $0 |
Total Revenue | $962,734 |
Statement of Expenses | |
---|---|
Grants and other assistance to domestic organizations and domestic governments. | $0 |
Grants and other assistance to domestic individuals. | $0 |
Grants and other assistance to Foreign Orgs/Individuals | $0 |
Benefits paid to or for members | $0 |
Compensation of current officers, directors, key employees. | $150,000 |
Compensation of current officers, directors, key employees. | $45,000 |
Compensation to disqualified persons | $0 |
Other salaries and wages | $143,920 |
Pension plan accruals and contributions | $0 |
Other employee benefits | $31,790 |
Payroll taxes | $22,945 |
Fees for services: Management | $0 |
Fees for services: Legal | $0 |
Fees for services: Accounting | $8,585 |
Fees for services: Lobbying | $0 |
Fees for services: Fundraising | $0 |
Fees for services: Investment Management | $0 |
Fees for services: Other | $0 |
Advertising and promotion | $410,890 |
Office expenses | $6,844 |
Information technology | $0 |
Royalties | $0 |
Occupancy | $8,687 |
Travel | $0 |
Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
Conferences, conventions, and meetings | $1,603 |
Interest | $0 |
Payments to affiliates | $0 |
Depreciation, depletion, and amortization | $2,424 |
Insurance | $5,249 |
All other expenses | $1,414 |
Total functional expenses | $845,250 |
Balance Sheet | |
---|---|
Cash—non-interest-bearing | $475,246 |
Savings and temporary cash investments | $355,799 |
Pledges and grants receivable | $0 |
Accounts receivable, net | $49,430 |
Loans from Officers, Directors, or Controlling Persons | $0 |
Loans from Disqualified Persons | $0 |
Notes and loans receivable | $0 |
Inventories for sale or use | $4,260 |
Prepaid expenses and deferred charges | $1,424 |
Net Land, buildings, and equipment | $17,737 |
Investments—publicly traded securities | $0 |
Investments—other securities | $0 |
Investments—program-related | $0 |
Intangible assets | $0 |
Other assets | $0 |
Total assets | $903,896 |
Accounts payable and accrued expenses | $29,796 |
Grants payable | $0 |
Deferred revenue | $17,097 |
Tax-exempt bond liabilities | $0 |
Escrow or custodial account liability | $0 |
Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
Secured mortgages and notes payable | $0 |
Unsecured mortgages and notes payable | $0 |
Other liabilities | $0 |
Total liabilities | $46,893 |
Net assets without donor restrictions | $842,854 |
Net assets with donor restrictions | $14,149 |
Capital stock or trust principal, or current funds | $0 |
Paid-in or capital surplus, or land, building, or equipment fund | $0 |
Retained earnings, endowment, accumulated income, or other funds | $0 |
Total liabilities and net assets/fund balances | $903,896 |
Over the last fiscal year, we have identified 1 grants that Sonoma Valley Visitors Bureau has recieved totaling $100,000.
Awarding Organization | Amount |
---|---|
Sonoma Tourism Improvement District Corporation Sonoma, CA PURPOSE: SUPPORT VISITOR SVCS | $100,000 |
Organization Name | Assets | Revenue |
---|---|---|
San Diego Convention And Tourist Bureau San Diego, CA | $10,248,135 | $28,266,235 |
Cdc Small Business Finance Corp San Diego, CA | $123,395,668 | $31,738,512 |
Mission Economic Development Agency San Francisco, CA | $193,556,070 | $20,206,962 |
San Francisco Travel Association San Francisco, CA | $17,687,275 | $15,738,684 |
Citadel Economic Development Corporation San Bernardino, CA | $7,215,242 | $16,438,545 |
Greater Phoenix Convention & Visitors Bureau Phoenix, AZ | $19,191,750 | $16,242,591 |
Long Beach Area Convention And Visitors Bureau Inc Long Beach, CA | $4,784,571 | $9,189,036 |
San Luis Obispo Visitors & Conference Bureau Incorporated San Luis Obispo, CA | $7,302,521 | $9,818,447 |
Smcu Community Fund Redwood City, CA | $1,513,371 | $6,964,137 |
Maui Economic Development Board Inc Medb Kihei, HI | $10,649,362 | $7,742,311 |
Greater Phoenix Economic Council Phoenix, AZ | $6,926,984 | $7,545,492 |
Santa Monica Travel & Tourism Santa Monica, CA | $2,868,308 | $7,126,411 |