Sonoma Valley Visitors Bureau
- Assets
- $1.0m
- Revenue
- $1.2m
- Investments
- $0.0
- Employees
- 9
- Location
- Sonoma, CA
- Founding
- 02/1984
- Data as of
- 06/2023
- EIN
- 68-0005569
Organization Overview
Sonoma Valley Visitors Bureau is located in Sonoma, CA. The organization was established in 1984. According to its NTEE Classification (S30) the organization is classified as: Economic Development, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2023, Sonoma Valley Visitors Bureau employed 9 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma Valley Visitors Bureau is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2023, Sonoma Valley Visitors Bureau generated $1.2m in total revenue. The organization has seen a slow decline revenue. Over the past 8 years, revenues have fallen by an average of (1.8%) each year. All expenses for the organization totaled $1.1m during the year ending 06/2023. As we would expect to see with falling revenues, expenses have declined by (3.9%) per year over the past 8 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO SERVE VISITORS, MEMBERS AND THE COMMUNITY AND PROMOTING SONOMA VALLEY AS A PREMIER TRAVEL DESTINATION WITH THE PURPOSE OF ENHANCING ITS ECONOMIC VITALITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE SONOMA VALLEY VISITORS BUREAU (SVVB) IS A MEMBERSHIP ORGANIZATION THAT OPERATES TWO VISITOR CENTERS. THE VISITOR CENTERS HOST ALL BUSINESS OPERATIONS, WHICH INCLUDE DISSEMINATION OF MEMBER INFORMATION TO VISITORS AND TOURISTS, RETAIL SALES, SPONSORSHIPS, COOPERATIVE ADVERTISING, MARKETING & MEDIA PLANNING, AND MEMBER BUY-IN PROGRAMS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Tim Zahner Executive Di | 40 | $156,000 | |
Gilbert Hunt Bailie Vice Preside | OfficerTrustee | 2 | $0 |
Jill Benziger Director | Trustee | 2 | $0 |
Kendall Comfort Director | Trustee | 2 | $0 |
Lesli John Director | Trustee | 2 | $0 |
Dan Parks Director | Trustee | 2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $149,569 |
| All other contributions, gifts, grants, and similar amounts not included above | $225,559 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $375,128 |
| Total Program Service Revenue | $818,684 |
| Investment income | $721 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | -$428 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,195,470 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $330,083 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $38,415 |
| Payroll taxes | $26,376 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $9,748 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $619,360 |
| Office expenses | $8,963 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $9,764 |
| Travel | $302 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $504 |
| Interest | $10 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $2,333 |
| Insurance | $5,161 |
| All other expenses | $0 |
| Total functional expenses | $1,097,655 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $627,358 |
| Savings and temporary cash investments | $355,960 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $5,942 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $4,032 |
| Prepaid expenses and deferred charges | $2,702 |
| Net Land, buildings, and equipment | $15,404 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $1,011,398 |
| Accounts payable and accrued expenses | $44,281 |
| Grants payable | $0 |
| Deferred revenue | $12,559 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $56,840 |
| Net assets without donor restrictions | $940,409 |
| Net assets with donor restrictions | $14,149 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,011,398 |