Gunnison Crested Butte Air Alliance

GUNNISON CRESTED BUTTE AIR ALLIANCE COMPLETED A LOCAL MARKET CAMPAIGN TO PROMOTE OUTBOUND AIR TRAVEL FROM THE GUNNISON CRESTED BUTTE REGIONAL AIRPORT GUC AS WELL AS A GRASS ROOTS EDUCATIONAL OUTREACH PROGRAM INTO THE COMMUNITY IN ORDER TO RECEIVE FEEDBACK FROM BUSINESS TRAVELERS AND LOCALS WHO UTILIZE GUC. THE LOCAL MARKETING CAMPAIGN INCLUDED A BROAD SPECTRUM OF COMMUNICATIONS PLATFORMS INCLUDING BUS WRAPS ON THE RTA BUSES, SOCIAL MEDIA POSTS AND BOOSTS, RADIO AND PRINT MEDIA. THE PRINT CAMPAIGN MAINLY FOCUSED ON PROMOTING THE GUC TO LOS ANGLES LAX AS PER THE REQUEST OF THE RTA. FOR RADIO, WE RAN A 3 MONTH DAILY RADIO SPOT ON COLORADO PUBLIC RADIO CPR AND LOCAL STATION KBUT. OUR OUTREACH PROGRAM INTO THE COMMUNITY WAS A GRASSROOTS DOOR TO BUSINESS DOOR IN WHICH THE EXECUTIVE DIRECTOR MADE DIRECT CONTACT WITH BUSINESS OWNERS TO ENGAGE IN CONVERSATIONS REGARDING AIR SERVICE, THEIR CONCERNS AND THEIR DESIRES. WE PARTNERED WITH THE GUNNISON CRESTED BUTTE TOURISM ASSOCIATION GCBTA TO INITIATE A $15,000 DIRECT MAIL MARKETING CAMPAIGN WHICH WAS FOCUSED AT THE SAME TARGET MARKET THAT ATTENDED THE PREMIER OF THE GCBTA'S/TETON GRAVITY RESEARCH'S FILM THINK STEEP THOUGHTS AT SANTA MONICA PIER IN LAS ANGELES.