Liberty Memorial Association

Organization Overview

Liberty Memorial Association is located in Kansas City, MO. The organization was established in 1920. According to its NTEE Classification (A80) the organization is classified as: Historical Organizations, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Liberty Memorial Association employed 60 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Liberty Memorial Association is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2021, Liberty Memorial Association generated $14.5m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 4.6% each year. All expenses for the organization totaled $10.2m during the year ending 12/2021. While expenses have increased by 10.1% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

THE NATIONAL WWI MUSEUM AND MEMORIAL (MUSEUM AND MEMORIAL) IS AMERICA'S LEADING INSTITUTION DEDICATED TO REMEMBERING, INTERPRETING, AND UNDERSTANDING THE GREAT WAR AND ITS ENDURING IMPACT ON THE GLOBAL COMMUNITY. THE MUSEUM AND MEMORIAL FULFILLS THIS MISSION BY: ESTABLISHING THE MUSEUM AND MEMORIAL AS THE FOREMOST INTERPRETER AND RESOURCE FOR INSIGHT INTO THE GREAT WAR AND ITS ENDURING IMPACT; PROVIDING FIRST-CLASS VISITOR AND VIRTUAL EXPERIENCE, AND DELIVERING INCREASINGLY ENGAGING AND ACCESSIBLE ACTIVITIES AND EXPERIENCES TO DIVERSE AUDIENCES; DEVELOPING AND ENRICHING PHILANTHROPIC RELATIONSHIPS AND PROGRAMS NECESSARY TO ENSURE LONG-TERM SUSTAINABILITY; ESTABLISHING THE MUSEUM AND MEMORIAL AS A 'MUST-SEE' DESTINATION, AND SOURCE OF CIVIC PRIDE; AND ENGAGING AND INSPIRING KEY CONSTITUENTS TO CONTRIBUTE TO THE EXCELLENCE OF THE NATIONAL WWI MUSEUM AND MEMORIAL.

Describe the Organization's Program Activity:

Part 3 - Line 4a

MUSEUM & MEMORIAL OPERATIONS: SHORTLY AFTER WORLD WAR I ENDED, A GROUP OF KANSAS CITY LEADERS FORMED AN ASSOCIATION TO CREATE A LASTING MEMORIAL TO THOSE WHO SERVED. IN 1919, A FUNDRAISING CAMPAIGN RESULTED IN 83,000 RESIDENTS CONTRIBUTING $2.5 MILLION IN 10 DAYS (MORE THAN $35 MILLION IN CURRENT DOLLARS). IN 1921, A SITE DEDICATION FEATURED MORE THAN 100,000 PEOPLE, INCLUDING THE FIVE MAJOR ALLIED COMMANDERS, THE FIRST TIME THESE INDIVIDUALS WERE IN THE SAME PLACE AT THE SAME TIME. FOLLOWING YEARS OF PLANNING AND CONSTRUCTION, THE FACILITY OPENED IN 1926 TO A CROWD OF MORE THAN 150,000 PEOPLE, INCLUDING U.S. PRESIDENT CALVIN COOLIDGE. AT THE TIME, IT WAS THE LARGEST AUDIENCE A U.S. PRESIDENT HAD EVER ADDRESSED. AFTER DECADES OF UNADDRESSED DEFERRED MAINTENANCE, THE FACILITY TEMPORARILY CLOSED IN 1994. ONCE AGAIN, KANSAS CITY AREA RESIDENTS ROSE TO THE CHALLENGE AT THIS CRITICAL JUNCTURE AND RAISED $102 MILLION FOR RENOVATIONS COUPLED WITH A MAJOR EXPANSION. AFTER ACHIEVING NATIONAL HISTORIC LANDMARK STATUS AND DESIGNATION FROM CONGRESS AS AMERICA'S OFFICIAL WWI MUSEUM, THE EXPANDED FACILITY OPENED TO THE PUBLIC IN DECEMBER 2006. CONGRESS ADDED A SECOND DESIGNATION IN 2014, EFFECTIVELY RENAMING THE ORGANIZATION THE NATIONAL WWI MUSEUM AND MEMORIAL. MILLIONS OF PEOPLE FROM ALL 50 STATES AND ALL SIX INHABITED CONTINENTS AROUND THE WORLD HAVE VISITED TO SEE THE WORLD'S MOST COMPREHENSIVE WORLD WAR I COLLECTION. AN INSTITUTION OF THE PEOPLE, BY THE PEOPLE AND FOR THE PEOPLE, THE MUSEUM AND MEMORIAL IS KANSAS CITY'S GIFT TO THE WORLD. AS OF DECEMBER 31, 2021, THE MUSEUM AND MEMORIAL EMPLOYS 39 FULL-TIME AND 8 PART-TIME STAFF. ADDITIONALLY, IN 2021 555 VOLUNTEERS PROVIDED OVER 57,026 HOURS OF SERVICE. VOLUNTEERS GREET GUESTS, PROVIDE EXPERT TOURS, PROVIDE GUIDANCE, SUPPORT SPECIAL PROJECTS, ASSIST WITH PROMOTION, ANSWER ALL QUESTIONS, AND HELP TO LEND A WARM, HUMAN DIMENSION TO MULTIFACETED STORIES OF WAR AND WORLD HISTORY. THE MUSEUM AND MEMORIAL RECEIVES FINANCIAL SUPPORT FROM LOCAL, NATIONAL AND INTERNATIONAL SOURCES. DONORS INCLUDE A WIDE ARRAY OF INDIVIDUALS, CORPORATIONS, AND FOUNDATIONS WHOSE SUPPORT HAS HELPED TO BUILD ENHANCED PROGRAMMING AND FUND OPERATIONAL SUPPORT FOR THE MUSEUM AND MEMORIAL. ADMISSIONS, FACILITY RENTALS, RETAIL, THE OVER THERE CAFE, AND OTHER INITIATIVES ARE ALSO SUCCESSFUL REVENUE GENERATING SOURCES. THE NATIONAL WWI MUSEUM AND MEMORIAL IS PROUD TO BE RANKED BY NATIONAL SOURCES AS FOLLOWS:- AMONG THE TOP 12 MILITARY MUSEUMS IN THE WORLD BY CNN- AMONG THE TOP 5 MUSEUMS IN THE U.S. BY YELP- AMONG THE TOP 10 MILITARY MUSEUMS IN THE COUNTRY BY USA TODAY- AMONG THE TOP 25 MUSEUMS IN THE U.S. AND THE "NUMBER ONE ATTRACTION IN KANSAS CITY" BY TRIP ADVISORIN 2021, ATTENDANCE AT THE MUSEUM AND MEMORIAL, INCLUDING EVENTS HELD INSIDE THE MUSEUM AS WELL AS THE SURROUNDING 47 ACRES WAS MORE THAN 580,000 (AN INCREASE OF 72% OVER FISCAL YEAR 2020), INCLUDING MORE THAN 173,000 PAID ADMISSIONS. IN 2021 GUESTS FROM 22 COUNTRIES AND ALL 50 STATES VISITED THE MUSEUM AND MEMORIAL. GLOBAL AUDIENCES FROM 51 COUNTRIES PARTICIPATED LIVE IN DIGITAL FIELD TRIPS AND PUBLIC PROGRAMMING.


COLLECTIONS MANAGEMENT AND RESEARCH: THE NATIONAL WWI MUSEUM AND MEMORIAL IS THE NATION'S ONLY MUSEUM SOLELY DEDICATED TO PRESERVING THE HISTORY AND EXAMINING THE EXPERIENCES OF THE GREAT WAR. THE MUSEUM AND MEMORIAL HOLDS THE WORLD'S MOST COMPREHENSIVE COLLECTION OF WORLD WAR I (1914-1919) OBJECTS, ARTIFACTS AND DOCUMENTS REPRESENTING EACH BELLIGERENT NATION THAT WAS INVOLVED. IT IS THE SECOND OLDEST COLLECTING INSTITUTION IN THE WORLD AND PRESENTS A COMPREHENSIVE GLOBAL INTERPRETATION OF WORLD WAR I AND ITS ENDURING IMPACT.DURING THE CENTENNIAL COMMEMORATION (2014-2019), THE MUSEUM AND MEMORIAL PARTNERED WITH KANSAS CITY'S FINEST CULTURAL, RECREATIONAL, AND CIVIC ORGANIZATIONS, AS WELL AS NATIONAL AND INTERNATIONAL GALLERIES AND INSTITUTIONS, TO BRING OUR PATRONS THE MOST ROBUST AND MEMORABLE EXPERIENCES TO DEPICT THE GREAT WAR AND ITS ERA. THE MUSEUM AND MEMORIAL HOLDS A DIVERSE COLLECTION OF MORE THAN 361,000 WORLD WAR I HISTORICAL OBJECTS AND ARTIFACTS, AND ACTIVE COLLECTING CONTINUES, WITH COLLECTION PRIORITIES RESPONDING TO IMMEDIATE RESEARCH AND EXHIBITION NEEDS, AS WELL AS UNIQUE OPPORTUNITIES THAT ARISE. IN 2021, THE MUSEUM ACCEPTED 188 NEW ACCESSIONS INTO THE PERMANENT COLLECTION, EACH OF WHICH CONTAINS AT LEAST ONE OBJECT, WITH SOME CONTAINING HUNDREDS OF OBJECTS. EXHIBITIONS OFFER INSIGHT ON THE BEGINNINGS OF THE WAR AND ITS GLOBAL NATURE-HOW AND WHY COUNTRIES WENT TO WAR, HOW ENTIRE SOCIETIES MOBILIZED, AND HOW THE WAR AFFECTED CIVILIANS AS WELL AS MILITARY PARTICIPANTS. THE MUSEUM AND MEMORIAL FEATURES SEVERAL TEMPORARY EXHIBITIONS EVERY YEAR, AND ALSO PARTNERS WITH OTHER INSTITUTIONS WITH EXHIBITION LOANS. 2021 EXHIBITIONS FEATURED: SNAPSHOTS, EMPIRES AT WAR: AUSTRIA AND RUSSIA, WAR REMAINS, VOTES & VOICES, WHY KEEP THAT?, 100 YEARS OF COLLECTING - ART, 100 YEARS OF COLLECTING AND SILK AND STEEL: FRENCH FASHION, WOMEN AND WWI.


GLOBAL EDUCATION INITIATIVES:FOR THE PAST DECADE, THE MUSEUM AND MEMORIAL HAS INITIATED A VARIETY OF STRATEGIES TO OPEN THE AVAILABILITY OF ITS RICH COLLECTION AND INTERPRETATION SKILLS TO A GLOBAL AUDIENCE THROUGH ONLINE PLATFORMS. WHEN THE PANDEMIC HIT, IT WAS WELL PREPARED TO PIVOT AND EXPAND ITS OFFERINGS TO A GLOBAL DIGITAL AUDIENCE.THE MUSEUM AND MEMORIAL OFFERS A DIVERSE RANGE OF PUBLIC PROGRAMS OPEN TO ALL AGES TO FORWARD OUR MISSION IN REMEMBERING, INTERPRETING AND UNDERSTANDING THE GREAT WAR AND ITS ENDURING IMPACT ON THE GLOBAL COMMUNITY. THE MUSEUM AND MEMORIAL HAS SEVERAL SIGNATURE SERIES THAT EXPLORE THE LEGACIES OF WWI IN DYNAMIC AND THOUGHT-PROVOKING WAYS INCLUDING ANNUAL SYMPOSIA, THE MRS. WILSON'S KNITTING CIRCLE PROGRAM AND THE PERSHING LECTURE SERIES. MANY PROGRAMS ARE PRESENTED IN PARTNERSHIP WITH THE REGION AND COUNTRY'S VIBRANT CULTURAL ORGANIZATIONS.PROGRAMS ARE CREATED TO EXAMINE MULTIPLE OBJECTIVES, EXPLORE BOTH HISTORIC AND PRESENT IMPACT AND ADDRESS DIVERSE AUDIENCES. COMMUNITY EVENTS ARE PROGRAMS BUILT TO HIGHLIGHT THE MUSEUM AND MEMORIAL'S UNIQUE SPACE AS "KANSAS CITY'S FRONT PORCH".FOR VIRTUAL LEARNERS, THE MUSEUM AND MEMORIAL PROVIDES A HOST OF EDUCATIONAL RESOURCES WHICH INCLUDES DIGITAL EXHIBITIONS, WEBINARS, VIRTUAL TOURS, AND EDUCATIVE VIDEOS. THE ORGANIZATION CONTINUES TO EXPAND CONTENT AND DIVERSIFY PLATFORMS, INCLUDING PARTNERSHIP WITH GOOGLE ARTS AND CULTURE TO MEET THE ONGOING NEEDS AND INTERESTS OF CORE AUDIENCES. PRIMARILY FEATURING RECORDINGS OF PUBLIC PROGRAM EVENTS, THE MUSEUM AND MEMORIAL YOUTUBE PAGE TRACKED MORE THAN 22.5 MILLION MINUTES WATCHED DURING 2021. ADDITIONALLY, THE MUSEUM AND MEMORIAL LAUNCHED AN ONLINE COLLECTIONS DATABASE IN JULY OF 2013 WHICH ENGAGES LEARNERS AND RESEARCHERS OF ALL AGES THROUGH THE WEBSITE THEWORLDWAR.ORG. IN 2021, THE COLLECTIONS DEPARTMENT DIGITIZED AND ADDED 3,492 RECORDS TO THE DATABASE, RAISING THE TOTAL TO MORE THAN 47,000 ITEMS AVAILABLE FOR PUBLIC ACCESS. THE SITE HAD 365,968 PAGEVIEWS IN 2021.


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Outside Vendors & Contractors

Vendor Name (Service)Compensation
Allied Universal Security Services
Security Services
$229,725
Jacor Contracting Inc
Courtyard Gc
$2,108,255
Gould Evans Associates Llc
Gallery Refresh Architect
$156,530
Ralph Appelbaum Associates Inc
Gallery Refresh Designer
$805,059
Hartsook Companies
Strategic Consultant
$310,090
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$179,063
Fundraising events$594,847
Related organizations$0
Government grants $5,508,388
All other contributions, gifts, grants, and similar amounts not included above$4,179,229
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$10,461,527
Total Program Service Revenue$3,009,443
Investment income $264,437
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $319,995
Net Income from Fundraising Events $18,732
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $387,749
Miscellaneous Revenue$0
Total Revenue $14,461,883

Grants Recieved

Over the last fiscal year, we have identified 1 grants that Liberty Memorial Association has recieved totaling $200,000.

Awarding OrganizationAmount
Louetta M Cowden Foundation

Dallas, TX

PURPOSE: SUPPORT A SECOND CENTURY:

$200,000
View Grant Recipient Profile

Endowment Analysis

Beg. Balance$5,565,590
Earnings$554,070
Net Contributions$242,242
Other Expense$409,563
Ending Balance$5,952,339

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