212 Ltd
- Assets
- $64.7k
- Revenue
- $282.8k
- Investments
- $0.0
- Employees
- 0
- Location
- New York, NY
- Founding
- 10/2004
- Data as of
- 12/2022
- EIN
- 42-1611040
Organization Overview
212 Ltd is located in New York, NY. The organization was established in 2004. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. 212 Ltd is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2022, 212 Ltd generated $282.8k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (15.7%) each year. All expenses for the organization totaled $269.7k during the year ending 12/2022. As we would expect to see with falling revenues, expenses have declined by (15.9%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
THE ORGANIZATION IS THE GALVANIZING FORCE FOR THE INTERACTIVE ADVERTISING COMMUNITY IN NEW YORK CITY, BY PROVIDING A FORUM FOR ADVERTISING AGENCIES AND PUBLISHERS TO INTERACT, NETWORK AND LEARN WHILE MAKING THE WHOLE PROCESS...FUN.
Describe the Organization's Program Activity:
Part 3 - Line 4a
2022 8TH ANNUAL WINTER GALA - THE 212NYC ANNUAL GALA IS THE MOST DISTINGUISHED DIGITAL MEDIA EVENT OF THE YEAR HONORING MEMBERS OF THE ADVERTISING COMMUNITY. THIS YEAR MARKS THE 20TH ANNIVERSARY OF 212NYC AND OUR MISSION TO BUILD A BETTER ADVERTISING INDUSTRY. ON THIS SPECIAL NIGHT, WE'LL BE CELEBRATING INCREDIBLE LEADERS WHO HAVE BEEN INSTRUMENTAL IN PUSHING OUR INDUSTRY FORWARD. 200+ SENIOR ADVERTISING INDUSTRY PROFESSIONALS ATTEND THIS ANNUAL BLACK-TIE EVENT HOSTED BY INDUSTRY ICONS AND NOTABLE CELEBRITIES INCLUDING LARRY KING AND SHENAN REED.IN PREVIOUS YEARS, HUNDREDS OF INDUSTRY PROFESSIONALS ENJOYED AN EVENING OF OPEN BAR, FOOD AND NETWORKING WITH INDUSTRY LEADERS
IN CONNECTION WITH THE EXEMPT PURPOSE OF THE ORGANIZATION, VARIOUS NETWORKING AND EDUCATIONAL FORUMS AND EVENTS ARE PRODUCED THROUGHOUT THE YEAR. THERE IS NO ADMISSION COST FOR THESE EVENTS AND ACCORDINGLY, ORGANIZATION MEMBERS ARE ALLOWED TO ATTEND FREE OF CHARGE. MEMBERS ARE ENCOURAGED TO INTERACT IN ORDER TO ENCOURAGE LEARNING AND INFORMATION SHARING WHERE THESE OPPORTUNITIES WOULD NOT NORMALLY EXIST. DURING THE CALENDAR YEAR THE ORGANIZATION HELD NUMEROUS EVENTS INCLUDING PANEL DISCUSSIONS AND VIRTUAL NETWORKING EVENTS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Woodhouse Sophia President | OfficerTrustee | 4 | $0 |
Braham-Evans Monique Director | Trustee | 4 | $0 |
Goldstein Sheryl Director | Trustee | 4 | $0 |
Lin Helen Director | Trustee | 2 | $0 |
Gottlieb Andrew Director | OfficerTrustee | 4 | $0 |
Wolff Jason Vice President | OfficerTrustee | 4 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $282,838 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $282,838 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $63,847 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $1,895 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $3,900 |
| Advertising and promotion | $7,162 |
| Office expenses | $706 |
| Information technology | $6,161 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $5,921 |
| Total functional expenses | $269,702 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $64,747 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $64,747 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $64,747 |
| Total liabilities and net assets/fund balances | $64,747 |