About-Face Media Literacy Inc

Organization Overview

About-Face Media Literacy Inc, operating under the name About-Face, is located in San Francisco, CA. The organization was established in 2009. According to its NTEE Classification (P40) the organization is classified as: Family Services, under the broad grouping of Human Services and related organizations. As of 12/2023, About-Face employed 3 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. About-Face is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2023, About-Face generated $82.5k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 9 years, the organization has seen revenues fall by an average of (5.8%) each year. All expenses for the organization totaled $124.5k during the year ending 12/2023. As we would expect to see with falling revenues, expenses have declined by (1.9%) per year over the past 9 years. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990EZ Filing

TAX YEAR

2023

Describe the Organization's Mission:

Part 3 - Line 1

ABOUT-FACE EQUIPS TEEN GIRLS WITH TOOLS TO UNDERSTAND THE MOTIVATIONS OF MEDIA MESSAGES AND WELLNESS WHILE USING MEDIA, MAKE THEIR OWN MEDIA TO EXPRESS THEMSELVES, AND ADVOCATE FOR SOCIAL CHANGE.

Describe the Organization's Program Activity:

Part 3

EDUCATION INTO ACTION PROGRAM REACHES GIRLS* AGES 12-18 THROUGHOUT THE SAN FRANCISCO BAY AREA AT THEIR SCHOOLS OR OTHER ORGANIZATIONS. IN 2021, 426 YOUTH PARTICIPATED IN OUR PROGRAMS. 24% IDENTIFY AS ASIAN OR ASIAN AMERICAN, 41% AS WHITE, 12% AS LATINX, 7% AS BLACK OR AFRICAN-AMERICAN, AND 15% AS MULTI-RACIAL. PROGRAM TYPES: WORKSHOPS, 1-2 HOURS; BOOT CAMP, 12 HOURS; GIRLS* CHANGE-MAKING TASK FORCE, 12-15 HOURS. INTENDED IMPACT FOR GIRLS INCLUDES CRITICAL-THINKING SKILLS ABOUT MEDIA; ADVOCACY AND ACTIVISM SKILLS; IMPROVED DIGITAL WELLNESS FOR BETTER MENTAL HEALTH; AND LEADERSHIP SKILLS BASED ON PERSONAL DEVELOPMENT. *TO US, GIRLS MEANS SELF-IDENTIFIED GIRLS, TRANS GIRLS, GENDER-EXPANSIVE YOUTH, GENDER NON-CONFORMING, AND NON-BINARY YOUTH.


ONLINE PRESENCE PROGRAM ENGAGED APPROXIMATELY 3,000 GIRLS* DURING COVID VIA ONLINE-ONLY MEANS. THEY PARTICIPATED IN PROGRAMS THROUGH ABOUT-FACES YOUTUBE OR INSTAGRAM LIVE CHANNEL. 15,685 SOCIAL MEDIA FOLLOWERS ACROSS FACEBOOK, INSTAGRAM, YOUTUBE, AND TWITTER, WITH HIGH ENGAGEMENT RATES. OUR WEBSITE RECEIVED 65,299 VISITS IN 2021, WITH TOP PAGES INCLUDING OUR PROGRAMS PAGE AND GALLERIES OF OFFENDERS AND WINNERS.


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Board, Officers & Key Employees

Name (title)Compensation
Jennifer Berger
Executive Directorpresident Treas
$79,615
Margeaux Bucher Boyles
Secretary
$0
Marcia Kadanoff
Board Member
$0

Financial Statements

Statement of Revenue
Total Revenue from Contributions, Gifts, Grants & Similar$82,142
Total Program Service Revenue$21
Membership dues$0
Investment income $343
Gain or Loss$0
Net Income from Gaming & Fundraising$0
Other Revenue$0
Total Revenue$82,506

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