W Montague Cobb Nma Health Institute

MISSION: BECOME A VALUED RESOURCE FOR DATA, INFORMATION, AND RESEARCH PERTAINING TO RACIAL AND ETHNIC HEALTH AND HEALTH DISPARITIES AND TO LEVERAGE THE SCIENTIFIC SKILLS AND CLINICAL

BEGINNING IN 2021, THE W. MONTAGUE COBB/NMA HEALTH INSTITUTE BECAME A PARTNER WITH CMR FOR THE WE CAN DO THIS CAMPAIGN. THROUGH THE EFFORTS OF THE COBB INSTITUTE, PHYSICIAN REPRESENTATIVES FROM ACROSS THE NATION WERE IDENTIFIED TO SERVE AS TRUSTED VOICES AND MESSENGERS, PROVIDING ACCURATE AND UP-TO-DATE INFORMATION ON COVID-19 AND COVID-19 VACCINES. A SERIES OF RECORDED PHYSICIAN INTERVIEWS AND HEALTH FAIRS WERE ORCHESTRATED TO SUPPORT THE WORK OF THE CAMPAIGN.

ALL OF US (AOU)-PHASE VI OF NIH RESEARCH PROGRAM: WE CARRIED OUT DELAYED ACTIVITES FROM PHASE V AND IMPACTED INFORMED VACCINE TRIAL PARTICIPATION, THEREBY FACILITATING CONTINUED COALITION-BUILDING ON BEHALF OF THE ALL OF US RESEARCH PROGRAM AND IN SERVICE TO OUR PATIENTS AND POPULATIONS. WE CONTRIBUTED TO 15 ADDITIONAL WELL-RECEIVED VIRTUAL EVENTS THAT EASILY REACHED AN ADDITIONAL 100K PARTICIPANTS. THESE EVENTS REPRESENTED 2 COBB WEBINARS AND AN ADDITIONAL 13 VIRTUAL EVENTS IN PARTNERSHIP WITH RADIO ONE (INTERVIEW)NATIONAL HISPANIC MEDICAL ASSOCIATION (FIRESIDE CHAT), MAKING IT PLAIN WITH ED GORDON, THE NEW ENGLAND REGIONAL BLACK NURSES ASSOCIATION THE UNIVERSITY OF WISCONSIN/MADISON, MILWAUKEE, COVPN, URBAN ONE FOR THE ERICA CAMPBELL GETUPMORNING SHOW, BGLC, CHARLES DREW UNIVERSITY, BLACK COALITION AGAINST COVID (BCAC), THE SPECIAL REPORT WITH AREVA MARTIN, AND A WEBINAR COVID IN PEOPLE OF COLOR

THE J&J (JANSSEN CLINICAL TRIALS PARTNERSHIP. DURING TWO PHASES OF COLLABORATION, THE STRENGTH AND INFLUENCE OF THE W. MONTAGUE COBB/NMA HEALTH INSTITUTE NETWORK WERE UTILIZED TO ADVANCE THE ENSEMBLE II TRIALS OF JANSSEN, WITH A FOCUS ON INFORMING THE VACCINE HESITANCY AND ACCEPTANCE LANDSCAPE AMONG BLACK OR AFRICAN AMERICAN POPULATIONS IN GENERAL THROUGHOUT THE U.S. AND TO STEM THE DISPARATE IMPACT OF COVID-19 AMONG TARGET COMMUNITIES. IN THE FIRST PHASE, WE DIRECTLY COMMUNICATED WITH OVER 1400 COBB PHYSICIANS ACROSS THE US, AND ALSO REACHED OVER 500K VIEWERS VIA COLLABORATIVE WEBINARS. THE SECOND PHASE INVOLVING PARTNERSHIPS WITH KNOWRX AND OTHERS REACHED 15K PHYSICIANS, INCLUDING POTENTIALLY OVER 1.5 MILLION AFRICAN AMERICAN PATIENTS, AND 95.3K VIEWERS VIA TWO VIRTUAL TOWNHALLS. UTILIZING PRESENTATIONS AND VARIOUS PLANNED ACTIVITIES IN MULTIPLE LOCATIONS WE CONNECT WITH PHYSICIANS TO INFORM THEM OF THE RESEARCH PROGRAM & ITS POTENTIAL RELEVANCE TO THEIR PATIENT POPULATION.

OTHER PROGRAMS-TO REDUCE RACIAL AND ETHNIC HEALTH DISPARITIES AND IMPROVE THE HEALTH OF ALL US RESIDENTS