Wildaid Inc

TO REDUCE THE DEMAND FOR ILLEGAL WILDLIFE PRODUCTS AND TO PROMOTE ENVIRONMENTAL CONSERVATION.

ENFORCING MARINE PROTECTED AREAS:THE WILDAID MARINE PROGRAM DESIGNS EFFECTIVE ENFORCEMENT SOLUTIONS TO DETER ILLEGAL FISHING AND STRENGTHEN THE PROTECTION OF PRIORITY MARINE AREAS FOR THE BENEFIT OF ENDANGERED WILDLIFE, MARINE ECOSYSTEMS, FISHERIES, AND COASTAL COMMUNITIES. IN 2021, WE CONTINUED MAKING PROGRESS TOWARDS OUR GOAL OF STRENGTHENING ENFORCEMENT IN 250 CONSERVATION-CRITICAL MARINE AREAS BY 2025 AND REACHED A TOTAL OF 50 SITES, INCLUDING NEW LOCATIONS IN PANAMA AND COSTA RICA. THIS YEAR, WE HELPED FORGE A PARTNERSHIP BETWEEN U.S. AND BAHAMIAN ENFORCEMENT OFFICIALS TO COMBAT ILLEGAL FISHING IN THE CARIBBEAN, CONTINUED EFFORTS TO CREATE SUSTAINABLE FINANCING FOR ENFORCEMENT OF THE GALAPAGOS MARINE RESERVE, AND CELEBRATED SUCCESSFUL SEA TURTLE CONSERVATION EFFORTS IN COASTAL ECUADOR WITH THE FIRST HATCHING OF LEATHERBACK SEA TURTLES RECORDED IN NEARLY 40 YEARS.

PROTECT WILDLIFE, PREVENT PANDEMICS:IN 2021, WE CONTINUED OUR CAMPAIGN TO PERMANENTLY CLOSE WILDLIFE MARKETS IN ASIA AND END COMMERCIAL, URBAN BUSHMEAT CONSUMPTION IN AFRICA. WE HELPED BUILD PUBLIC SUPPORT FOR CLOSING WILDLIFE MARKETS, STRENGTHENING CONTROLS ON WILDLIFE TRADE, FURTHERING RESTRICTIONS ON WILDLIFE TRADE AND CONSUMPTION, AS WELL AS REDUCING DEMAND FOR WILDLIFE AS FOOD. IN CHINA, OUR CAMPAIGN WITH THE TAGLINE, "DON'T BE A VILLAIN TO WILDLIFE," FEATURING POPULAR ENTERTAINMENT ICON JACKIE CHAN REACHED OF OVER 200 MILLION PEOPLE ACROSS 30 TARGET CITIES. IN VIETNAM, WE LAUNCHED A NEW SET OF CAMPAIGNS PERSUADING THE PUBLIC TO STOP CONSUMING WILDLIFE TO HELP AVOID FUTURE PANDEMICS. IN AFRICA, WE RELEASED A SURVEY REPORT ON BUSHMEAT CONSUMPTION IN NIGERIA AND ALSO CAMEROON, AND PRODUCED OVER 25 VIDEO PSAS FEATURING THE MOST POPULAR MUSIC AND ENTERTAINMENT CELEBRITIES FOR NEW CAMPAIGNS TO BE LAUNCHED IN EARLY 2022.

REDUCING SINGLE-USE PLASTICS IN CHINA:WE PARTNERED AGAIN WITH THE POPULAR ENTERTAINER WANG YIBO FOR OUR PLASTICS CAMPAIGN IN CHINA FOCUSED ON REDUCING SINGLE-USE PLASTICS BY ENCOURAGING CONSUMERS TO BRING THEIR OWN REUSABLE WATER BOTTLES, UTENSILS AND SHOPPING BAGS TO WORK AND SHOPS. CAMPAIGN MESSAGES WERE PLACED ON 75,000 LED ADVERTISING SCREENS AND BILLBOARDS ACROSS 25 TOP CITIES BETWEEN JUNE-AUGUST TO GARNER APPROXIMATELY 600 MILLION VIEWS. THE CAMPAIGN SURVEY REPORT PROVIDED IMPORTANT METRICS ON EVALUATING THE REACH AND IMPACT OF OUR MESSAGES. THIS CAMPAIGN REACHED OVER 200 MILLION CONSUMERS. ABOUT 60% OF RESPONDENTS SAW THE MESSAGES ON BILLBOARDS AND 40% SAID THEY WOULD REDUCE THEIR PLASTIC USE AFTER SEEING THE MESSAGES, AMOUNTING TO AT LEAST 80 MILLION CONSUMERS. THE CAMPAIGN ALSO HAD ANOTHER 300 MILLION VIEWS ON SOCIAL MEDIA.

ALL OTHER PROGRAMS - WILDAID RUNS A SMALL GRANTS PROGRAM SUPPORTING ORGANIZATIONS WITH GOALS IN LINE WITH ITS OWN, AS WELL AS MEDIA-BASED HUMAN WILDLIFE CONFLICT MITIGATION PROGRAMS ON THE GROUND IN AREAS THROUGHOUT AFRICA.