Mercy For Animals

TO END INDUSTRIAL ANIMAL AGRICULTURE BY CONSTRUCTING A JUST AND SUSTAINABLE FOOD SYSTEM.

PUBLIC ENGAGEMENT: IN 2021, MERCY FOR ANIMALS' PUBLIC ENGAGEMENT DEPARTMENT HELPED REACH MILLIONS WITH MESSAGES OF COMPASSION FOR FARMED ANIMALS THROUGH SOCIAL MEDIA AND VIDEO CONTENT, TRADITIONAL MEDIA, AND CELEBRITY PARTNERSHIPS, ALL IN SUPPORT OF OUR CAMPAIGNS TO INCREASE LEGAL PROTECTIONS AND CORPORATE POLICIES FOR FARMED ANIMALS, THE SOCIAL MEDIA TEAM GARNERED 14.3 MILLION ONLINE VIDEO VIEWS, 168.8 MILLION SOCIAL MEDIA IMPRESSIONS, AND 1.9 MILLION CHOOSEVEG BLOG VIEWS. OUR PUBLIC ENGAGEMENT DEPARTMENT ALSO SECURED MEDIA COVERAGE BY BUSINESS INSIDER, NATIONAL PUBLIC RADIO, THE ATLANTIC, THE HOLLYWOOD REPORTER, THE NEW YORK TIMES, THE WASHINGTON POST, TIMES OF INDIA, REUTERS, VARIETY, VOX, YAHOO NEWS, AND OTHER MEDIA OUTLETS.

INVESTIGATIONS: IN 2021, MERCY FOR ANIMALS RELEASED FOUR INVESTIGATIONS, TWO DRONE INVESTIGATIONS AND ONE INVESTIGATIVE REPORT WORLDWIDE. IN THE UNITED STATES, WE EXPOSED A COSTCO CHICKEN SUPPLIER PAVING THE WAY FOR OUR CORPORATE CAMPAIGN THAT RESULTED IN THE COMPANY'S COMMITMENT TO CHICKEN WELFARE IMPROVEMENT. THE STORY BROKE IN NICHOLAS KRISTOFF'S NEW YORK TIMES WEEKLY COLUMN, AND MORE THAN 150 OTHER MEDIA OUTLETS ACROSS THE COUNTRY COVERED IT. WE ALSO UNCOVERED THE SUFFERING OF CATTLE TRAPPED IN FEEDLOTS WITH TEMPERATURES AS HIGH AS TRIPLE DIGITS AND WITH OUR DRONES WE EXPOSED THE NEGATIVE IMPACTS OF MEGA-DAIRIES IN THE YAKIMA VALLEY COMMUNITIES IN WASHINGTON STATE. IN BRAZIL, OUR HIDDEN CAMERAS AND DRONES REVEALED SOME OF THE EGG INDUSTRY'S WORST PRACTICES AND OUR INVESTIGATIVE REPORT EXPOSED CONNECTIONS BETWEEN THE ANIMAL LIVE EXPORT INDUSTRY AND THE AMAZON RAINFOREST DEFORESTATION. IN MEXICO, WE UNCOVERED MISTREATMENT AND SUFFERING OF ANIMALS AT THE COUNTRY'S LARGEST DAIRY COMPANY, GRUPO LALA.

CORPORATE ENGAGEMENT: CORPORATE ENGAGEMENT: THE CORPORATE ENGAGEMENT PROGRAM WORKS WITH MAJOR FOOD COMPANIES TO ELIMINATE THE WORST CRUELTY FOR ANIMALS IN THEIR SUPPLY CHAIN, AND TO INCREASE ADOPTION AND ACCESSIBILITY OF PLANT-BASED PRODUCTS. THIS PROGRAM CONDUCTS OUTREACH AND NEGOTIATIONS WITH FOOD COMPANY EXECUTIVES AND RUNS PUBLIC CAMPAIGNS TO ACHIEVE PROGRESS FOR ANIMALS.

MERCY FOR ANIMALS OPERATES A NUMBER OF OTHER PROGRAMS; INCLUDING ORGANIZING AND MOBILIZING VOLUNTEERS TO BUILD A STRONGER MOVEMENT; LEGAL ADVOCACY: THE GOVERNMENT AFFAIRS AND PUBLIC POLICY TEAM FOCUSES ON POLICY MEASURES TO REDUCE SUFFERING FOR FARMED ANIMALS AND PROMOTE PLANT-BASED EATING; AND DEVELOPING MODELS TO HELP FACOTRY FARMERS TRANSITION TO PLANT-CENTERD BUSINESSES AND CONDUCTING RESEARCH THAT WILL EMPOWER THE FARMED ANIMAL PROTECTION MOVEMENT. LITIGATION PROGRAM: MERCY FOR ANIMALS HAD FOUR PENDING LAWSUITS AGAINST THE USDA, CHALLENGING THE AGENCY'S DEREGULATION OF PIG AND CHICKEN SLAUGHTER, ITS FAILURE TO PROTECT SO-CALLED "DOWNED PIGS" IN SLAUGHTERHOUSES, AND ITS INADEQUATE RESPONSE PLAN FOR HIGHLY PATHOGENIC AVIAN INFLUENZA.