Media Rating Council Inc
- Assets
- $4.1m
- Revenue
- $2.6m
- Investments
- $0.0
- Employees
- 7
- Location
- New York, NY
- Founding
- 12/1965
- Data as of
- 12/2021
- EIN
- 13-1996451
Organization Overview
Media Rating Council Inc is located in New York, NY. The organization was established in 1965. According to its NTEE Classification (A30) the organization is classified as: Media & Communications, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Media Rating Council Inc employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Media Rating Council Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Media Rating Council Inc generated $2.6m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (0.8%) each year. All expenses for the organization totaled $3.0m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO SECURE FOR THE MEDIA INDUSTRY AND RELATED USERS AUDIENCE MEASUREMENT THAT IS VALID, RELIABLE AND EFFECTIVE; TO EVOLVE AND DETERMINE MINIMUM DISCLOSURE AND ETHICAL CRITERIA FOR MEDIA AUDIENCE MEASUREMENT SERVICES; AND TO PROVIDE AND ADMINISTER AN AUDIT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
DETERMINE CRITERIA FOR AUDIENCE MEASUREMENT SERVICES, ADMINISTER A SYSTEM OF ACCREDITATION FOR THESE SERVICES AND AN AUDIT SYSTEM TO ENSURE USERS THAT AUDIENCE MEASUREMENTS ARE CONDUCTED IN CONFORMITY WITH THE CRITERIA.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Ivie George Ceo, Executive Director | Officer | 40 | $507,300 |
Pinelli Ronald Svp, Digital Research And Standards | Officer | 40 | $363,509 |
Gunzerath David Svp, Associate Director | Officer | 40 | $317,200 |
Torrieri Anthony Svp, Associate Director | Officer | 40 | $300,200 |
Oliveri Laris Media Research Audit Projects Director | 40 | $240,000 | |
Gashi Albana Executive Assistant | 40 | $143,275 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $2,576,653 |
| Investment income | $1,282 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,584,985 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,582,010 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $506,609 |
| Pension plan accruals and contributions | $19,711 |
| Other employee benefits | $165,330 |
| Payroll taxes | $98,514 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $12,292 |
| Fees for services: Accounting | $66,600 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $208,000 |
| Advertising and promotion | $23,062 |
| Office expenses | $20,063 |
| Information technology | $1,069 |
| Royalties | $0 |
| Occupancy | $173,518 |
| Travel | $1,085 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $1,029 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,000 |
| Insurance | $87,802 |
| All other expenses | $3,628 |
| Total functional expenses | $2,981,132 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $248,293 |
| Savings and temporary cash investments | $3,764,261 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $2,800 |
| Net Land, buildings, and equipment | $52,980 |
| Investments—publicly traded securities | $1,746 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $69,158 |
| Total assets | $4,139,238 |
| Accounts payable and accrued expenses | $232,991 |
| Grants payable | $0 |
| Deferred revenue | $1,073,448 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $1,835,615 |
| Total liabilities | $3,142,054 |
| Net assets without donor restrictions | $997,184 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $4,139,238 |
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