Forward Assoc Inc
- Assets
- $1.8m
- Revenue
- $5.0m
- Investments
- $4.1k
- Employees
- 53
- Location
- New York, NY
- Founding
- 04/2009
- Data as of
- 12/2020
- EIN
- 13-0623590
Organization Overview
Forward Assoc Inc is located in New York, NY. The organization was established in 2009. According to its NTEE Classification (A30) the organization is classified as: Media & Communications, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Forward Assoc Inc employed 53 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Forward Assoc Inc is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2020, Forward Assoc Inc generated $5.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 6 years, the organization has seen revenues fall by an average of (8.9%) each year. All expenses for the organization totaled $5.3m during the year ending 12/2020. As we would expect to see with falling revenues, expenses have declined by (8.3%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2020
Describe the Organization's Mission:
Part 3 - Line 1
STRENGTHEN ENGAGEMENT WITH JEWISH IDEAS AND COMMUNITIES THROUGH VARIOUS MEDIA AND PUBLIC EVENTS
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE LARGEST PROGRAM OF THE FORWARD ASSOCATION IS ITS WEBSITE AND ASSOCIATED DIGITAL PROPERTIES, INCLUDING NEWSLETTERS, VIDEOS AND SOCIAL MEDIA PROGRAMS. IT REACHES APPROXIMATELY 1.5 MILLION READERS A MONTH VIA THE INTERNET AT FORWARD.COM AND OTHER WEBSITES. THE QUALITY OF ITS JOURNALISM HAS BEEN RECOGNIZED WITH NUMEROUS AWARDS FOR NEWS AND CULTURAL COVERAGE, EDITORIALS, AND DIGITAL INNOVATION.
YIDDISH MEDIA DIVISION: THE SECOND MAJOR PROGRAM OF THE FORWARD ASSOCIATION IS ITS YIDDISH PUBLICATION, FORVERTS. UPDATED REGULARLY ONLINE, IT IS ONE OF THE FEW REMAINING PUBLICATIONS IN YIDDISH IN THE WORLD AND PROVIDES AN INDISPENSABLE SERVICE TO ITS READERS THROUGH ITS COVERAGE OF YIDDISH CULTURE AS WELL AS NEWS FROM ISRAEL, THE UNITED STATES AND AROUND THE WORLD. THE WEBSITE INCLUDES DOZENS OF VIDEO FEATURES. FORVERTS REACHES AROUND 20,000 READERS MONTHLY VIA THE INTERNET AT YIDDISH.FORWARD.COM.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Rachel Fishman Feddersen Ceo/publisher | Officer | 40 | $319,619 |
Jodi Rudoren Editor-In-Chief | Officer | 40 | $251,019 |
Jay Ehrlich Vp, Digital Gm | 40 | $217,161 | |
Lisa Lepson Vp, Development | 40 | $199,795 | |
Alan Bendich Vp, Finance And Operations | Officer | 40 | $194,863 |
Robert Eshman National Editor | 40 | $141,113 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
The Horah Group Donor Mailing | 12/30/18 | $180,218 |
Machelp Consultation | 12/30/18 | $325,000 |
Lsc Communications Printing | 12/30/18 | $150,279 |
Littler Mendelson Pc Legal | 12/30/18 | $110,051 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Total Revenue from Contributions, Gifts, Grants & Similar | $4,047,931 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $6,461 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | -$77,532 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $4,957,225 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $807,068 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,249,178 |
| Pension plan accruals and contributions | $28,264 |
| Other employee benefits | $343,612 |
| Payroll taxes | $212,066 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $48,427 |
| Fees for services: Accounting | $36,000 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $854,081 |
| Advertising and promotion | $55,840 |
| Office expenses | $308,968 |
| Information technology | $100,358 |
| Royalties | $0 |
| Occupancy | $81,287 |
| Travel | $14,444 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $7,363 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $21,517 |
| Insurance | $63,277 |
| All other expenses | $0 |
| Total functional expenses | $5,274,833 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $248,890 |
| Savings and temporary cash investments | $122,954 |
| Pledges and grants receivable | $278,263 |
| Accounts receivable, net | $276,172 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $134,002 |
| Investments—publicly traded securities | $3,871 |
| Investments—other securities | $4,065 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $606,946 |
| Total assets | $1,778,782 |
| Accounts payable and accrued expenses | $359,770 |
| Grants payable | $0 |
| Deferred revenue | $568,791 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $596,202 |
| Other liabilities | $0 |
| Total liabilities | $1,524,763 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Total liabilities and net assets/fund balances | $254,019 |
Grants Recieved
Over the last fiscal year, we have identified 16 grants that Forward Assoc Inc has recieved totaling $663,896.
| Awarding Organization | Amount |
|---|---|
Schwab Charitable Fund San Francisco, CA PURPOSE: ARTS, CULTURE & HUMANITIES | $250,492 |
Marc Galler Research Foundation Inc New York, NY PURPOSE: UNRESTRICTED | $125,000 |
Jewish Funders Network New York, NY PURPOSE: CANVAS:MEDIA | $70,000 |
Ayco Charitable Foundation Cohoes, NY PURPOSE: COMMUNITY & HUMAN SERVICES | $55,000 |
Jewish Communal Fund New York, NY PURPOSE: GENERAL SUPPORT | $46,906 |
Henry L Kimelman Family Foundation Wilmington, DE PURPOSE: GENERAL & UNRESTRICTED | $35,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Witf Inc Harrisburg, PA | $54,156,408 | $17,466,259 |
Wxxi Public Broadcasting Council Rochester, NY | $26,835,003 | $14,361,773 |
Western New York Public Broadcasting Association Buffalo, NY | $20,445,081 | $15,235,511 |
Wqed Multimedia Pittsburgh, PA | $26,860,609 | $15,875,013 |
Geopath New York, NY | $2,097,357 | $11,766,480 |
Public Media Nj Inc New York, NY | $13,143,046 | $9,787,571 |
Wmht Educational Telecommunications Inc Troy, NY | $24,630,036 | $10,052,137 |
Democracy Now Productions Inc New York, NY | $36,977,400 | $9,199,755 |
Public Broadcasting Council Of Central New York Inc Old Liverpool Syracuse, NY | $17,299,983 | $6,896,548 |
Jta-Mjl New Corp New York, NY | $4,638,573 | $7,369,921 |
Movement Alliance Project Philadelphia, PA | $7,765,411 | $9,112,322 |
Markup News Inc New York, NY | $7,207,134 | $6,862,028 |