American Association Of Advertising Agencies Inc

Organization Overview

American Association Of Advertising Agencies Inc, operating under the name 4a's, is located in New York, NY. The organization was established in 1951. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 03/2022, 4a's employed 74 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. 4a's is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 03/2022, 4a's generated $16.3m in total revenue. The organization has seen a slow decline revenue. Over the past 7 years, revenues have fallen by an average of (1.4%) each year. All expenses for the organization totaled $15.9m during the year ending 03/2022. As we would expect to see with falling revenues, expenses have declined by (2.4%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.

Since 2016, 4a's has awarded 21 individual grants totaling $642,400. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2022

Describe the Organization's Mission:

Part 3 - Line 1

WE EMPOWER MEMBERS TO DRIVE COMMERCE, SPARK CONNECTIONS, & SHAPE CULTURE THROUGH CREATIVITY.

Describe the Organization's Program Activity:

Part 3 - Line 4a

SEE SCHEDULE O


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AAAA PROVIDES COUNTLESS OTHER SERVICES, INCLUDING MANAGEMENT STUDIES, TO APPROXIMATELY 600 MEMBER COMPANIES.


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Board, Officers & Key Employees

Name (title)Compensation
Marla Kaplowitz
President & CEO
$958,282
Adam Cotumaccio
COO
$438,066
Ashwini Karandikar
Evp (as Of 04/21)
$425,080
Mollie Rosen
Evp Arm
$391,303
Alison Pepper
Evp Government Relations
$361,625
Gregory Walker
SVP
$332,428

Outside Vendors & Contractors

Vendor Name (Service)Compensation
Element Eleven
Developer
$235,937
American Express
Credit Card
$300,650
Venable Llp
Legal
$227,207
Nimble User
Software Provider
$203,905
The Sway Group Inc
Pr Firm
$192,177
View All Vendors

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$0
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$0
Total Program Service Revenue$13,405,793
Investment income $812,529
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $1,267,654
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $16,325,912

Grants Awarded

Over the last fiscal year, American Association Of Advertising Agencies Inc has awarded $43,000 in support to 2 organizations.

Grant RecipientAmount

THE ADVERTISING COUNCIL INC

Org PageRecipient Profile

New York, NY

PURPOSE: FY22 CONTRIBUTION TO THE AD COUNCIL

$25,000

THE 3 MOVEMENT

PURPOSE: SPONSORSHIP PACKAGES: ANNUAL CONFERENCE SPONSORSHIP

$18,000
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 1 grants that American Association Of Advertising Agencies Inc has recieved totaling $3,590,642.

Awarding OrganizationAmount
$3,590,642
View Grant Recipient Profile

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