Wine Road Northern Sonoma County Inc
- Assets
- $227.7k
- Revenue
- $370.7k
- Investments
- $0.0
- Employees
- 2
- Location
- Healdsburg, CA
- Founding
- 08/2012
- Data as of
- 12/2021
- EIN
- 94-2799597
Organization Overview
Wine Road Northern Sonoma County Inc is located in Healdsburg, CA. The organization was established in 2012. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Wine Road Northern Sonoma County Inc employed 2 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wine Road Northern Sonoma County Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Wine Road Northern Sonoma County Inc generated $370.7k in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (16.6%) each year. All expenses for the organization totaled $273.8k during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (20.0%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Since 2016, Wine Road Northern Sonoma County Inc has awarded 15 individual grants totaling $143,300. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
THE MISSION OF THE WINE ROAD IS TO INCREASE AWARENESS OF ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS THROUGH EDUCATION AND MARKETING WHILE PROMOTING SONOMA COUNTY AS THE YEAR-ROUND WINE COUNTRY
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE WINE ROAD HOSTS THREE MAJOR EVENTS EACH YEAR:WINTER WINELAND, BARREL TASTING, AND A WINE & FOOD AFFAIR.COLLECTIVELY THESE EVENTS BROUGHT APPROXIMATELY 17,000 VISITORS TO THE AREA TO TASTE WINE AND LEARN ABOUT THE REGION.OVER 100 WINERIES PARTICIPATED IN EACH OF THE EVENTS. THE WINERIES THAT PARTICIPATE IN WINTER WINELAND FOCUS ON 1 VARIETAL,OFFERING VERTICAL TASTING, LIBRARY WINES OR NEW RELEASES FOR A MORE IN-DEPTH TASTING EXPERIENCE AND TO HELP GUESTS LEARN THE NUANCES OF THAT ONE PARTICULAR VARIETAL.BARREL TASTING IS A UNIQUE OPPORTUNITY TO TASTE WINE WHILE IT IS STILL IN THE BARREL AND IT IS AN EDUCATIONAL EXPERIENCE THAT DEMONSTRATES HOW WINE AGES IN THE BARREL.
WEBSITE/MAP:ANOTHER PRIMARY COMPONENT OF THE WINE ROAD MISSION IS THE WESITE WHERE INFORMATION IS PRESENTED ABOUT THE ENJOYABLE AND INTERESTING ACTIVITIES THAT ARE OFFERED BY THE AVAS, INCLUDING MAPS FOR VISITORS TO PLAN THEIR ITINERARY. ALONG WITH INTERACTIVE ONLINE MAPS, THE WINE ROAD PRODUCES AND DISTRIBUTES 400,000 PRINTED MAPS A YEAR VIA THEIR MEMBERS, VISITOR CENTERS THROUGH OUT THE STATE, CHAMBERS OF COMMERCE, AND IN RESPONSE TO CONSUMER MAP REQUESTS VIA OUR ONLINE FORM.WINEROAD.COM AVERAGES 30,000 UNIQUE VISITORS PER MONTH
PUBLIC RELATIONS/MARKETING:WORKING WITH A PUBLIC RELATIONS MANAGER, OUR EXECUTIVE DIRECTOR TRAVELS TO VARIOUS CITIES TO EDUCATE THE PRESS ABOUT THE UNIQUENESS OF THE WINE ROAD THE CONFLUENCE OF THE ALEXANDER, DRY CREEK AND RUSSIAN RIVER VALLEYS. WORKING WITH THE PRESS, WE STRIVE TO ATTRACT TOURISTS TO THE AREA FROM THOSE VARIOUS CITIES. THE WINE ROAD ALSO HOSTS JOURNALISTS IN OUR AREA, TAKING THEM ON A DETAILED TOURING EXPERIENCE THAT THEY COUDL SUBSEQUENTLY SHARE WITH THEIR READERS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Teri Rolleri Secretary | OfficerTrustee | 0 | $0 |
Katie Ambrosi Treasurer | OfficerTrustee | 0 | $0 |
Devon Ruddick Vice President | OfficerTrustee | 0 | $0 |
Lilian Fechter President | OfficerTrustee | 0 | $0 |
Lucas Meeker Director | Trustee | 0 | $0 |
Oded Shakked Director | Trustee | 0 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $57,033 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $57,033 |
| Total Program Service Revenue | $295,689 |
| Investment income | $11 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $370,734 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $2,200 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $111,151 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $25,202 |
| Pension plan accruals and contributions | $3,384 |
| Other employee benefits | $0 |
| Payroll taxes | $11,061 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $4,825 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $18,063 |
| Advertising and promotion | $58,104 |
| Office expenses | $5,241 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $3,000 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $8,067 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $221 |
| Insurance | $2,889 |
| All other expenses | $15,424 |
| Total functional expenses | $273,811 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $227,404 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $332 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $227,736 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $2,844 |
| Total liabilities | $2,844 |
| Net assets without donor restrictions | $0 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $224,892 |
| Total liabilities and net assets/fund balances | $227,736 |
Grants Awarded
Over the last fiscal year, Wine Road Northern Sonoma County Inc has awarded $14,100 in support to 3 organizations.
| Grant Recipient | Amount |
|---|---|
Santa Rosa, CA | | $13,000 |
Geyserville, CA | | $1,000 |
Dallas, TX | | $100 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
The Thunderbirds Phoenix, AZ | $33,696,955 | $84,390,943 |
California Travel And Tourism Commission Sacramento, CA | $86,955,324 | $75,852,594 |
Semi Milpitas, CA | $100,332,447 | $57,588,828 |
San Diego County Capital Asset Leasing Corporation San Diego, CA | $104,250,616 | $41,735,289 |
Western States Petroleum Association Sacramento, CA | $8,481,739 | $30,827,581 |
Iapmo Research And Testing Inc Ontario, CA | $11,214,766 | $46,736,492 |
Specialty Equipment Market Association Diamond Bar, CA | $151,136,909 | $20,614,542 |
California Dental Association Sacramento, CA | $252,495,901 | $15,890,513 |
Chinatown Service Center Los Angeles, CA | $26,778,687 | $27,867,616 |
Sag-Aftra & Industry Sound Recordings Distribution Fund Valley Village, CA | $48,142,351 | $13,604,136 |
Electric & Gas Industries Association Sacramento, CA | $14,735,713 | $15,175,016 |
American Pistachio Growers Fresno, CA | $11,494,323 | $15,365,842 |