Save Our Shores

THE ORGANIZATIONS MISSION IS TO STEWARD CLEAN SHORES, HEALTHY HABITATS, AND LIVING WATERS TO FOSTER A THRIVING MONTEREY BAY AND MONTEREY BAY NATIONAL MARINE SANCTUARY. WE FOCUS ON THESE THREE AREAS BECAUSE WE BELIEVE THEY ARE THE MOST CRITICAL CONDITIONS FOR A HEALTHY MARINE ECOSYSTEM.

SAVE OUR SHORES ENGAGED 6,968 INDIVIDUALS IN ITS VARIOUS OUTREACH, EDUCATION, AND VOLUNTEER PROGRAMS FROM JANUARY 1, 2021 TO DECEMBER 31, 2021. ADDITIONALLY, SAVE OUR SHORES REACHED 55,372 PEOPLE THROUGH THE IMPLEMENTATION OF TARGETED, TOPIC-SPECIFIC SOCIAL MEDIA OUTREACH CAMPAIGNS.PUBLIC OUTREACH & ADVOCACY: SAVE OUR SHORES HELD OR ATTENDED 31 PUBLIC OUTREACH EVENTS, REACHING 1,456 INDIVIDUALS. THESE EVENTS INCLUDED BOTH IN PERSON AND VIRTUAL EVENTS SUCH AS SPEAKER SERIES, POLLUTION PREVENTION OUTREACH, WAVES & WILDLIFE, CALIFORNIA OCEAN & CLIMATE JUSTICE SUMMIT, TRIVIA NIGHTS, AND MORE.VIRTUAL OUTREACH SOCIAL MEDIA CAMPAIGNS: SAVE OUR SHORES CREATED AND IMPLEMENTED TWO TARGETED SOCIAL MEDIA CAMPAIGNS TO PROVIDE OUTREACH TO THE COMMUNITY ON WASTE-REDUCTION TOPICS. THE FIRST CAMPAIGN WAS FOR THE MEMORIAL DAY HOLIDAY, REMINDING BEACH VISITORS OF RESPONSIBLE RECREATION PRACTICES SUCH AS PACKING YOUR TRASH TO REDUCE LITTER. THE SECOND WAS AN UPDATED STORM WATER STEWARDS CAMPAIGN TO INFORM CITY OF SANTA CRUZ RESIDENTS ABOUT WAYS THEY CAN PREVENT STORM WATER POLLUTION RUNOFF FROM THEIR PROPERTIES. THESE CAMPAIGNS INCLUDED BRANDED IMAGES AND VIDEOS WHICH WERE POSTED ON FACEBOOK AND INSTAGRAM, REACHING 55,372 PEOPLE, AND GAINING 2,684 ENGAGEMENTS ON FACEBOOK AND INSTAGRAM.OCEAN/MARINE EDUCATION: SAVE OUR SHORES REACHED 973 STUDENTS AND 110 ADULTS THROUGH OUR EDUCATION PROGRAMS. MANY STUDENTS WERE ENGAGED MULTIPLE TIMES THROUGH OUR THREE-PART LESSON SEQUENCES, AND SOME WERE ENGAGED IN FIVE LESSONS THROUGH THE DELIVERY OF OUR FIVE-PART WATERSHED WONDERS PROGRAM. SAVE OUR SHORES CONVERTED A SIGNIFICANT PORTION OF ITS EDUCATIONAL CURRICULUM INTO A NEW FORMAT TO ACCOMMODATE DISTANCE LEARNING PRACTICES AND REACH STUDENTS VIRTUALLY AT HOME. WITH THE RETURN OF IN PERSON LEARNING IN THE SUMMER WE QUICKLY PIVOTED BACK TO FACILITATE OUR PROGRAMS IN PERSON. SOS PROVIDED 53 EDUCATIONAL PRESENTATIONS TO 61 CLASSES AND 11 EDUCATIONAL FIELD TRIPS WITH 15 CLASSES, INCLUDING TWO VIRTUAL FIELD TRIPS. SAVE OUR SHORES WORKED WITH YOUTH IN 16 SCHOOLS FROM 3 SCHOOL DISTRICTS THROUGHOUT THE CENTRAL COAST REGION.BEACH, RIVER, AND INLAND CLEANUPS: SAVE OUR SHORES ENGAGED VOLUNTEERS IN CLEANUP ACTIVITIES THROUGHOUT MONTEREY AND SANTA CRUZ COUNTIES, INCLUDING THE RETURN OF ANNUAL COASTAL CLEANUP DAY IN SEPTEMBER. IN TOTAL, THE ORGANIZATION HELD 310 CLEANUPS ALONG BEACHES, RIVERS, AND INLAND AREAS. 3,775 VOLUNTEERS, INCLUDING 1,495 YOUTH, VOLUNTEERED THEIR TIME IN CLEANUPS. ALTOGETHER, THESE INDIVIDUALS LOGGED OVER 10,000 VOLUNTEER-HOURS THROUGHOUT THE YEAR AT CLEANUP EVENTS AND REMOVED OVER 9,400 POUNDS OF DEBRIS FROM THE ENVIRONMENT.