Seattle-King County Convention And Visitors Bureau
- Assets
- $9.6m
- Revenue
- $12.5m
- Investments
- $0.0
- Employees
- 42
- Location
- Seattle, WA
- Founding
- 10/1994
- Data as of
- 12/2021
- EIN
- 91-1644435
Organization Overview
Seattle-King County Convention And Visitors Bureau, operating under the name Visit Seattle, is located in Seattle, WA. The organization was established in 1994. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visit Seattle employed 42 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit Seattle is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visit Seattle generated $12.5m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (7.5%) each year. All expenses for the organization totaled $11.5m during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (7.8%) per year over the past 7 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
TO MARKET THIS REGION AS A DESTINATION FOR CONVENTIONS, TOUR GROUPS, AND THE INDIVIDUAL TRAVELER; TO PROVIDE SERVICES TO CONVENTION GROUPS, TOUR GROUPS, AND TOURISTS; TO DEVELOP AND IMPLEMENT MARKETING PROGRAMS DESIGNED TO INCREASE TRAVEL TO THE REGION FROM DOMESTIC AND INTERNATIONAL MARKETS AND PUBLISH MATERIALS THAT PROMOTE THE REGION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CONVENTION SALES AND SERVICES PROMOTE THE CITY AND COUNTY AS THE BEST DESTINATION FOR CONVENTIONS, MEETINGS AND EXHIBITIONS. ITS GOAL IS TO ATTRACT THESE EVENTS TO THE WASHINGTON STATE CONVENTION CENTER, SEATTLE CENTER, STADIUM EXHIBITION CENTER AND OTHER MEETING PLACES AND HOTELS.
THE TOURISM PROGRAM DEVELOPS AND IMPLEMENTS A BROAD RANGE OF MARKETING PROGRAMS DESIGNED TO INCREASE INDIVIDUAL, CORPORATE, FAMILY AND GROUP TRAVEL TO SEATTLE, KING COUNTY, WASHINGTON STATE AND THE PACIFIC NORTHWEST FROM DOMESTIC AND INTERNATIONAL MARKETS. THIS ALSO INCLUDES VISITOR INFORMATION CENTERS WHICH ANSWER VISITOR QUERIES ABOUT THIS REGION BY PROVIDING OVER THE PHONE ANSWERS, PRINTED MATERIALS AND DROP-BY VISITOR CENTERS.
PROGRAM MEMBERSHIP SERVICES ATTRACTS AND RETAINS PRIVATE-SECTOR PARTICIPATION BY GIVING MEMBERS INFORMATIONAL SERVICES, WHICH INCLUDE PLANNED MEETINGS AND OPPORTUNITIES TO PROMOTE THEIR PRODUCTS AND SERVICES TO CONVENTIONS AND VISITORS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Tom Norwalk President/ceo | Officer | 40 | $404,712 |
Kelly Saling Svp/cso | Officer | 40 | $219,235 |
Ali Daniels Svp/cmo | Officer | 40 | $213,805 |
Kris Cromwell Svp/coo/treasurer | Officer | 40 | $201,974 |
Alison Lafollette National Account Director | 40 | $159,156 | |
John Boesche Svp/tourism | Officer | 40 | $154,114 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
C Plus C Marketing | 12/30/21 | $135,455 |
Sparkloft Media Marketing | 12/30/21 | $232,258 |
Copacino Fujikado Marketing | 12/30/21 | $2,176,240 |
Anita Cerana Sales Management | 12/30/21 | $111,565 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $1,634,508 |
| All other contributions, gifts, grants, and similar amounts not included above | $54,444 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,688,952 |
| Total Program Service Revenue | $10,623,178 |
| Investment income | $66,527 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $12,509,131 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $6,018 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,360,581 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $2,539,786 |
| Pension plan accruals and contributions | $21,524 |
| Other employee benefits | $323,993 |
| Payroll taxes | $256,098 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $28,049 |
| Fees for services: Accounting | $43,235 |
| Fees for services: Lobbying | $78,000 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $11,085 |
| Advertising and promotion | $5,583,075 |
| Office expenses | $99,108 |
| Information technology | $205,503 |
| Royalties | $0 |
| Occupancy | $623,175 |
| Travel | $45,745 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $60,070 |
| Insurance | $28,295 |
| All other expenses | $416 |
| Total functional expenses | $11,500,433 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $3,595,371 |
| Savings and temporary cash investments | $5,302,616 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $497,384 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $169,472 |
| Net Land, buildings, and equipment | $47,172 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $9,612,015 |
| Accounts payable and accrued expenses | $408,874 |
| Grants payable | $0 |
| Deferred revenue | $8,280 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $441,940 |
| Total liabilities | $859,094 |
| Net assets without donor restrictions | $8,752,921 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $9,612,015 |
Grants Awarded
Over the last fiscal year, Seattle-King County Convention And Visitors Bureau has awarded $14,500 in support to 2 organizations.
| Grant Recipient | Amount |
|---|---|
CIVIC ALLIANCE FOR A SOUND ECONOMY PURPOSE: MISSION SUPPORT | $7,500 |
Olympia, WA PURPOSE: MISSION SUPPORT | $7,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Better Business Bureau Northwest & The Pacific Meridian, ID | $12,663,037 | $21,981,546 |
Anchorage Convention & Visitors Bureau Anchorage, AK | $11,264,868 | $23,092,193 |
Seattle-King County Convention And Visitors Bureau Seattle, WA | $9,612,015 | $12,509,131 |
Western United States Agricultural Trade Association Vancouver, WA | $8,949,340 | $8,386,044 |
Fairbanks Convention And Visitors Bureau Fairbanks, AK | $2,458,123 | $5,662,617 |
Washington Association Of Realtors Olympia, WA | $17,163,792 | $6,357,823 |
Greater Boise Chamber Of Commerce Boise, ID | $3,444,262 | $5,301,196 |
Travel Salem Salem, OR | $3,237,636 | $5,433,877 |
Pacific Lumber Inspection Bureau Federal Way, WA | $3,862,387 | $4,417,361 |
Tri-Cities Visitor & Convention Bureau Kennewick, WA | $3,619,128 | $3,350,162 |
Alaska Oil And Gas Association Anchorage, AK | $1,444,563 | $2,236,646 |
Portland Metropolitan Association Of Realtors Portland, OR | $15,711,634 | $4,122,851 |