Geena Davis Institute On Gender In Media

FOUNDED IN 2004 BY ACADEMY AWARD WINNING ACTOR GEENA DAVIS, THE INSTITUTE IS THE ONLY GLOBAL RESEARCH-BASED ORGANIZATION WORKING COLLABORATIVELY WITHIN THE ENTERTAINMENT INDUSTRY TO CREATE GENDER BALANCE, FOSTER INCLUSION AND IMPEDE NEGATIVE STEREOTYPING IN FAMILY ENTERTAINMENT MEDIA.THE INSTITUTE USES DATA TO MITIGATE UNCONSCIOUS BIAS IN THE CREATION OF GLOBAL ENTERTAINMENT, ADVERTISING AND VIDEO GAMING. OUR DATA DRIVEN RESEARCH, EDUCATION AND ADVOCACY EMPOWER AND INSPIRE CONTENT CREATORS TO REIMAGINE THE MEDIA LANDSCAPE TO REFLECT THE WORLD WE LIVE IN. RESEARCH DRIVES OUR ADVOCACY AND EMPOWERS CONTENT CREATORS TO SYSTEMICALLY REIMAGINE AND MEASURE THEIR CONTENT IN ORDER TO CREATE INCLUSIVE CONTENT FOR OUR DIVERSE SOCIETY. OUR METHOD IS TO SHARE OUR STUDIES AND BEST PRACTICES DIRECTLY WITH OUR CONTENT PARTNERS IN A PRIVATE AND COLLEGIAL WAY.OUR RESEARCH IS UNIQUE IN ITS APPROACH AND METHODS. WE ARE THE ONLY PUBLIC DATA INSTITUTE TO CONSISTENTLY ANALYZE REPRESENTATIONS OF THE SIX MAJOR

RESEARCHCONDUCTED AND PUBLISHED THE FOLLOWING PUBLIC RESEARCH: REPRESENTATION OF BLACK WOMEN IN HOLLYWOOD, CLOSING THE STEM GENDER GAP, BEHIND THE SCENES: THE STATE OF INCLUSION AND EQUITY IN TV WRITING (IN PARTNERSHIP WITH TTIE), THE DOUBLE EDGED SWORD OF ONLINE GAMING: AN ANALYSIS OF MASCULINITY IN VIDEO GAMES AND THE GAMING COMMUNITY, I AM NOT A FETISH OF MODEL MINORITY: REDEFINING WHAT IT MEANS TO BE API IN THE ENTERTAINMENT INDUSTRY, SEE JANE 2021: LOOKING BACK AND MOVING FORWARD, THE STATE OF REPRESENTATION IN POPULAR TELEVISION FROM 2016 TO 2020; WOMEN OVER 50: THE RIGHT TO BE SEEN ON SCREEN, GENDER BIAS AND INCLUSION IN ADVERTISING IN INDIA, AND LEGO READY FOR GIRLS CREATIVITY STUDY. NBCUNIVERSAL AND THE WALT DISNEY COMPANY COMMITTED TO PARTNERING WITH US ON OUR SPELLCHECK FOR BIAS RESEARCH TO ESTABLISH A PRE-PRODUCTION INTERVENTION THAT CAN DRIVE MORE DIVERSITY, EQUITY, AND INCLUSION AND REDUCE NEGATIVE STEREOTYPES FROM THEIR FILM AND TV PROJECTS AT THE SCRIPT LEVEL

EDUCATION AND OUTREACHOUR VAST NETWORK AND STRONG WORKING RELATIONSHIPS WITH INDUSTRY LEADERS AND CREATORS ENABLE UNFETTERED ACCESS TO DIRECTLY ENGAGE WITH THE DECISION-MAKERS WITH THE CAPACITY TO SHIFT THE PARADIGM. IN ADDITION, THE PANDEMIC ALLOWED US TO INCREASE GLOBAL INDUSTRY ENGAGEMENT DRAMATICALLY, AS MANY OF OUR PARTNERS NOW HAD THE TIME AND FOCUS ON MEETING WITH US VIRTUALLY. OVER THE YEAR, WE CONDUCTED HUNDREDS OF VIRTUAL TRAINING SESSIONS, WORKSHOPS, AND PRESENTATIONS OF OUR RESEARCH INSIGHTS WITH CONTENT CREATORS AND ADVERTISERS ACROSS FILM, TELEVISION, MARKETING, GOVERNMENT, CORPORATE, NON-PROFIT, NEWS, VIDEO GAMING, AND OTHER PLATFORMS WORLDWIDE. WE ARE ALSO PUBLISHING TOOLKITS TO ACCOMPANY OUR RESEARCH. THESE TOOLKITS PROVIDE ACTION STEPS FOR CONTENT CREATORS, EDUCATORS, AND PARENTS TO HELP COMBAT SYSTEMIC STEREOTYPES AND HARMFUL BEHAVIOR. IN A RECENT SURVEY OF OUR PARTNERS IN 2021, 89% HAVE IMPROVED REPRESENTATION IN THEIR CONTENT AND PROJECTS BASED ON OUR EDUCATION AND OUTREACH ACTIVITIES. IN 2021, THE INSTITUTE HELD A TOTAL OF 19 VIRTUAL EVENTS WITH OVER 5,000 PEOPLE ATTENDING WITH RESEARCH PRESENTATIONS AND PANEL DISCUSSIONS AROUND OUR MISSION-FOCUSED AREA.