Sunlight For All Institute
- Assets
- $20.6m
- Revenue
- $24.2m
- Investments
- $0.0
- Employees
- 15
- Location
- Baltimore, MD
- Founding
- Data as of
- 12/2021
- EIN
- 86-1715499
Organization Overview
Sunlight For All Institute, operating under the name The Baltimore Banner, is located in Baltimore, MD. According to its NTEE Classification (A33) the organization is classified as: Printing & Publishing, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Baltimore Banner employed 15 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Baltimore Banner is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
OUR MISSION IS TO BE AN INDISPENSABLE RESOURCE THAT STRENGTHENS, UNITES, AND INSPIRES OUR COMMUNITIES. WE WILL ACCOMPLISH THIS THROUGH TRUSTWORTHY QUALITY JOURNALISM THAT TELLS THE VARIED STORIES OF OUR PEOPLE, HOLDS OUR LEADERS ACCOUNTABLE, AND DELIVERS LOCAL NEWS THAT READERS ARE WILLING TO SUPPORT.
Describe the Organization's Program Activity:
Part 3 - Line 4a
THE ORGANIZATION'S INAUGURAL YEAR WAS A BUILDUP TO THE 2022 LAUNCH OF THE BALTIMORE BANNER, OUR FLAGSHIP DIGITAL NEWS PRODUCT. THE PRIMARY ACTIVITIES AND EXPENSES INCURRED WERE CENTERED ON HIRING AN EXECUTIVE LEADERSHIP TEAM, HIGHLIGHTED BY RECRUITING A CEO, EDITOR IN CHIEF, CHIEF MARKETING OFFICER, CHIEF PRODUCT OFFICER, HEAD OF PEOPLE AND CULTURE, AND HEAD OF TECHNOLOGY. IN ADDITION, SEVERAL STEPS WERE TAKEN FOLLOWING THE ESTABLISHMENT OF THE INSTITUTE TO CONDUCT MARKET RESEARCH IN BALTIMORE CITY AND SURROUNDING COUNTIES TO DETERMINE THE PROFILES AND PREFERENCES OF OUR POTENTIAL AUDIENCE. THIS INFORMATION WOULD LATER HELP OUR MARKETING TEAM DETERMINE APPROPRIATE MARKETING STRATEGIES FOR REACHING POTENTIAL LOCAL NEWS CONSUMERS. THE MARKETING AND PUBLIC RELATIONS APPARATUS FOR THE INSTITUTE ALSO UNDERTOOK A SUBSTANTIAL PR PUSH FOR THE INSTITUTE AND THE BALTIMORE BANNER, CREATING AWARENESS AND BUZZ WE WOULD CONTINUE TO BUILD UPON TOWARD THE 2022 LAUNCH. THESE EFFORTS WERE AUGMENTED BY COMMUNITY ENGAGEMENT WORK ASSESSING THE NEEDS OF NEIGHBORHOODS AND PREVIOUSLY MARGINALIZED CONSTITUENTS ACROSS THE CITY. THE INSTITUTE'S LEADERSHIP ALSO ENGAGED IN CONVERSATIONS WITH POTENTIAL NONPROFIT NEWS ORGANIZATION PARTNERS THAT COULD ALIGN WITH US TO MUTUALLY EXTEND AND GROW AUDIENCES AND TELL STORIES WHERE MISSIONS ALIGN. ALL THESE ACTIVITIES PREPARED THE ORGANIZATION FOR LIMITED NEWS DISTRIBUTION IN FEBRUARY 2022 VIA EMAIL NEWSLETTERS, AND MORE FULLY WITH THE OFFICIAL NEWS SITE LAUNCH IN JUNE 2022.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Imtiaz Patel President | OfficerTrustee | 40 | $289,461 |
Klas Uden Chief Marketing Officer | Officer | 40 | $179,219 |
Shameel Arafin Chief Product Officer | 40 | $116,512 | |
Kimiko Yoshino Editor In Chief | Officer | 40 | $20,192 |
Stewart Bainum Jr Chair | OfficerTrustee | 24 | $0 |
Jedd Gould Secretary & Director | OfficerTrustee | 2 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Realty Investment Co Accounting/tax Services | 12/30/21 | $145,391 |
Russell Reynolds Assoc Inc Executive Search Services | 12/30/21 | $114,000 |
West Monroe Partners Llc Business Consulting | 12/30/21 | $128,125 |
Iq Workforce Executive Search Services | 12/30/21 | $278,350 |
National Tr For Local News Inc Business Consulting | 12/30/21 | $195,000 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $24,186,214 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $24,186,214 |
| Total Program Service Revenue | $0 |
| Investment income | $9,078 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $24,195,292 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $605,384 |
| Compensation of current officers, directors, key employees. | $81,126 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $465,111 |
| Pension plan accruals and contributions | $8,629 |
| Other employee benefits | $14,580 |
| Payroll taxes | $82,968 |
| Fees for services: Management | $1,085,585 |
| Fees for services: Legal | $608,487 |
| Fees for services: Accounting | $281,494 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $383,113 |
| Advertising and promotion | $767,056 |
| Office expenses | $16,394 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $32,976 |
| Travel | $40,242 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $1,415 |
| Insurance | $1,745 |
| All other expenses | $9,390 |
| Total functional expenses | $4,457,404 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $131,251 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $3,789 |
| Net Land, buildings, and equipment | $170,566 |
| Investments—publicly traded securities | $20,258,996 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $9,115 |
| Total assets | $20,573,717 |
| Accounts payable and accrued expenses | $835,829 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $835,829 |
| Net assets without donor restrictions | $19,737,888 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $20,573,717 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Sunlight For All Institute has recieved totaling $20,000.
| Awarding Organization | Amount |
|---|---|
Associated Jewish Charities Of Baltimore Baltimore, MD PURPOSE: GENERAL SUPPORT | $20,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Editorial Projects In Education Inc Bethesda, MD | $35,486,255 | $21,641,400 |
Baltimore Teacher Network Baltimore, MD | $946,016 | $9,863,712 |
Association For Research And Enlightenment Inc Virginia Beach, VA | $20,084,486 | $11,379,644 |
Center For Education Reform Washington, DC | $1,738,343 | $7,208,228 |
Association Of Corporate Travel Executives Inc Bamkruptcy Alexandria, VA | $277,722 | $5,636,042 |
Global Fund For Children Washington, DC | $9,730,095 | $6,479,849 |
International Womens Media Foundation Washington, DC | $17,214,124 | $6,735,111 |
Sunlight For All Institute Baltimore, MD | $20,573,717 | $24,195,292 |
University Of Pennsylvania Press Incorporated Philadelphia, PA | $1,805,477 | $4,286,513 |
Boardsource Washington, DC | $10,860,434 | $3,803,950 |
National Energy Education Development Project Inc Manassas, VA | $4,802,187 | $4,327,526 |
National Newspapers Publishers Association Washington, DC | $4,689,524 | $3,875,356 |