Institute For Advertising Ethics
- Assets
- $116.4k
- Revenue
- $165.5k
- Investments
- $0.0
- Employees
- 0
- Location
- New York, NY
- Founding
- Data as of
- 12/2023
- EIN
- 85-2502690
Organization Overview
Institute For Advertising Ethics is located in New York, NY. According to its NTEE Classification (B60) the organization is classified as: Adult Education, under the broad grouping of Education and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Institute For Advertising Ethics is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
THE INSTITUTE FOR ADVERTISING ETHICS (IAE) IS THE ONLY INDEPENDENT BODY DEDICATED TO PROTECTING PROFESSIONALS AND CONSUMERS THROUGH ENHANCED ETHICS EDUCATION. OUR CERTIFICATIONS EQUIP ADVERTISING LEADERS TO IDENTIFY RISKS, BUILD TRUST, AND ENHANCE MARKET INTEGRITY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
1. GREEN SHIELD PROGRAM LAUNCH AND IMPLEMENTATION - DESCRIPTION: IN FEBRUARY 2023, IAE LAUNCHED THE GREEN SHIELD PROGRAM, AN ONLINE EDUCATIONAL COURSE AIMED AT COMBATING GREENWASHING AND IMPROVING THE INTEGRITY OF ENVIRONMENTAL COMMUNICATIONS IN THE ADVERTISING INDUSTRY. - OUTCOMES: THE PROGRAM QUICKLY BECAME RECOGNIZED AS THE GOLD STANDARD FOR GREENWASH PREVENTION, WITH MAJOR ADVERTISERS ADOPTING ITS ETHICAL STANDARDS. PARTICIPANTS RECEIVE A VERIFIED CREDENTIAL UPON COMPLETION. - IMPACT: ENHANCED TRUST AND TRANSPARENCY IN ENVIRONMENTAL MESSAGING, FOSTERING INDUSTRY-WIDE ACCOUNTABILITY. 2. CERTIFICATION ACHIEVEMENTS - MILESTONE: IAE CERTIFIED 2,500 PROFESSIONALS THROUGH ITS CERTIFIED ETHICAL ADVERTISING EXECUTIVE (CEAE) PROGRAM. - QUALITY ENHANCEMENT: IAE IMPLEMENTED QUARTERLY CERTIFICATION REVIEWS TO ENSURE ONGOING ADHERENCE TO ETHICAL STANDARDS AND CONTINUAL LEARNING FOR CERTIFIED PROFESSIONALS. - IMPACT: STRENGTHENED COMMITMENT TO ETHICAL ADVERTISING PRACTICES AND DEMONSTRATED IAE'S LEADERSHIP IN RAISING INDUSTRY STANDARDS. 3. UNIVERSAL, UNINTERRUPTED ACCESS - DESCRIPTION: IAE ACHIEVED UNIVERSAL, UNINTERRUPTED ACCESS TO ITS EDUCATIONAL RESOURCES, ENABLING PROFESSIONALS FROM DIVERSE BACKGROUNDS AND REGIONS TO BENEFIT FROM ITS OFFERINGS. - IMPACT: BROADENED REACH AND ACCESSIBILITY, PROMOTING A MORE INCLUSIVE APPROACH TO ETHICS EDUCATION WITHIN THE ADVERTISING COMMUNITY. 4. FIRST MAJOR GRANT - MILESTONE: IAE RECEIVED ITS FIRST MAJOR GRANT FROM THE KR FOUNDATION IN 2023. - IMPACT: THIS GRANT WILL SUPPORT AND EXPAND KEY INITIATIVES LIKE GREEN SHIELD, FURTHERING THE ORGANIZATION'S MISSION OF PROMOTING ETHICAL ADVERTISING PRACTICES. 5. INDUSTRY ENGAGEMENT AND THOUGHT LEADERSHIP - DESCRIPTION: IN 2023, IAE LEADERSHIP, INCLUDING PRESIDENT ANDREW SUSMAN, PARTICIPATED IN MAJOR INDUSTRY EVENTS, SUCH AS A VIRTUAL FIRESIDE CHAT HOSTED BY THE INTERNATIONAL ADVERTISING ASSOCIATION, DISCUSSING THE ROLE AND IMPORTANCE OF ETHICS IN ADVERTISING. - OUTCOMES: ENHANCED AWARENESS AND DIALOGUE AROUND IAE'S MISSION, FOSTERING INDUSTRY COMMITMENT TO ETHICAL STANDARDS. - IMPACT: ELEVATED IAE'S ROLE AS A THOUGHT LEADER AND ADVOCATE FOR ETHICAL PRACTICES IN ADVERTISING.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Andrew Susman President | OfficerTrustee | 80 | $125,000 |
Linda Thomas Brooks Treasurer | OfficerTrustee | 1 | $0 |
Wallace S Snyder Chair | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $138,957 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $138,957 |
| Total Program Service Revenue | $26,518 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $165,475 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $125,000 |
| Compensation of current officers, directors, key employees. | $125,000 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $0 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $0 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $24,177 |
| Total functional expenses | $252,905 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $46,915 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $68,725 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $774 |
| Total assets | $116,414 |
| Accounts payable and accrued expenses | $25,939 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $247,891 |
| Total liabilities | $273,830 |
| Net assets without donor restrictions | -$157,416 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $116,414 |