Articlegroup Org Inc

ARTICLE GROUP.ORG IS A NONPROFIT ACCELERATOR. WE HELP SCALE THE ORGANIZATIONS THAT CHANGE THE WORLD.

GO UNICODE:WE DESIGNED A PROGRAM TO HELP TECHNOLOGY NOVICES IN MYANMAR MIGRATE THEIR PHONES TO UNICODE, A KEY COMPONENT OF ONLINE SAFETY, DIGITAL LITERACY AND PARTICIPATION IN THE GLOBAL ECONOMY.- CONDUCTED A ROBUST STRATEGY PHASE WITH PRIMARY AND SECONDARY RESEARCH TO UNCOVER INSIGHTS AROUND KEY BARRIERS TO UNICODE ADOPTION WITHIN OUR TARGET AUDIENCE- IDEATED AROUND AND DEVELOPED DIFFERENT CONCEPTS FOR SOLUTIONS- DESIGNED AND LAUNCHED DETAILED MULTI-MONTH PILOT PROGRAM- PROMOTED RELEVANT OF UNICODE BY PROMOTING IS KEY BENEFITS TO USERS AND SOCIETY THROUGH AN ADVERTISING CAMPAIGN- ENABLED CONVERSION TO UNICODE THROUGH THE CREATION OF USER-FRIENDLY, CUSTOMIZED SWITCHING INSTRUCTIONS DESIGNED TO BE SIMPLE AND ENGAGING INCLUDING USER EXPERIENCE DESIGN AND DIGITAL PRODUCT DEVELOPMENT.- BUILT A THRIVING ONLINE COMMUNITY TO ENCOURAGE PEER-TO-PEER SHARING AND DISCUSSION- MONITORED PILOT PROGRAM THROUGHOUT, PROVIDING DETAILED LEARNINGS AT CLOSE THAT SERVED THE BASIS FOR A RECOMMENDED PROGRAM TO SCALE THE SOLUTION PROGRAM RESULTS- 200,000 PEOPLE ENGAGED WITH OUR SOCIAL MEDIA AD CAMPAIGN HIGHLIGHTING THE BENEFITS OF SWITCHING TO UNICODE.- 103 MILLION CAMPAIGN IMPRESSIONS BUILDING AWARENESS OF UNICODE BENEFITS- 55K VISITORS TO OUR UNICODE EASY SWITCH GUIDE- 20% OF USERS MADE IT THROUGH ALL 4 STEPS OF OUR GUIDE

ACTIVIST CAMPAIGN IN SE ASIA:WE SUPPORTED A PROMINENT ACTIVIST CAMPAIGN IN SE ASIA THROUGH STRATEGIC DECISION MAKING AND CAPACITY BUILDING SERVICES, PROVIDING DIGITAL SECURITY & INFRASTRUCTURE, DEVELOPING BRANDING &MARKETING MATERIALS, AND DESIGNING AND DEVELOPING CREATIVE DIGITAL PRODUCTIONS.INTERNATIONAL CAMPAIGN DEVELOPMENT & SUPPORT- SUPPORTED CONTENT DEVELOPMENT WITH STRATEGY, DESIGN, COPYWRITING ACROSS WEB, SOCIAL MEDIA, AND LONG FORM REPORTS.- DEVELOPED TRAINING MATERIALS TO SUPPORT CAMPAIGN DEVELOPMENT INCLUDING CAMPAIGN 101 GUIDE, SOCIAL MEDIA QUICK START GUIDE, MEDIA AND PR STRATEGY GUIDES.- FACILITATED INTRODUCTIONS TO RELEVANT JOURNALISTS AT PROMINENT PUBLICATIONS.- DEVELOPED LIGHTWEIGHT DESIGN TEMPLATES TO ALLOW FOR CAMPAIGN AUTONOMY FOR WEB & SOCIAL ASSETS.- DEVELOPED STRATEGY, ART DIRECTION, SCRIPT AND ANIMATION FOR CAMPAIGN VIDEODIGITAL STRATEGY & EXECUTION- CONDUCTED AUDIT, VETTED, IMPLEMENTED AND MAINTAINED TECHNOLOGY SOLUTIONS ACROSS WEB DESIGN, DEVELOPMENT, ANALYTICS, OPERATIONAL SECURITY.- DESIGNED, DEVELOPED AND MAINTAINED A ROBUST CAMPAIGN WEBSITE TO ACT AS A DIGITAL HOME FOR ALL CONTENT - FEATURED STORIES, PRESS RELEASES, RELEVANT MEDIA. CMS INCLUDED FROM THE OUTSET TO ALLOW FOR EASY SCALING.- DESIGNED, BUILT AND MAINTAINED DIGITAL DATABASE AND DATA VISUALIZATION TOOL TO SUPPORT INVESTIGATIONS.

DIRECT PHILANTHROPY PILOT PROGRAM:THROUGH THIS CONTENT SERIES WE'RE AIMING TO DRIVE A GLOBAL SHIFT IN PHILANTHROPY AWAY FROM MAINSTREAM DEVELOPMENT MODELS TOWARDS MORE EFFECTIVE, COMMUNITY-CENTRIC PARTNERSHIPS THROUGH PROVIDING A CLEAR APPROACH, EXPERT GUIDANCE AND A PROVEN SET OF TOOLS. OUR FULL SUITE OF SERVICES WERE AT PLAY FROM STRATEGIC DEVELOPMENT, THROUGH BRANDING & MARKETING TO CREATIVE PRODUCT DEVELOPMENT.CONTENT DEVELOPMENT- CONDUCTED INTERVIEWS WITH OVER 20 PEOPLE AND ORGANIZATIONS IN THE PHILANTHROPIC SPACE, GATHERING QUOTES FROM CBOS, FOUNDATIONS, GRANTMAKING SMES AND INDIVIDUAL FUNDERS, THE ORIGINAL RESEARCH/FRAMEWORKS OF ORGS AND COMPILING THEM INTO A REFRESHINGNEW TAKE ON PROGRESSIVE PHILANTHROPY.- DESIGNED & DEVELOPED MULTI-PART STARTER KIT IN ORDER TO GENERATE AWARENESS AROUND AND CREATE ADVOCATES FOR THIS PROGRESSIVE STYLE OF GIVING, AND TO PROVIDE TOOLS AND RESOURCES FOR IMPLEMENTING DIRECT PHILANTHROPY.DIGITAL & PROMOTIONAL STRATEGY- DESIGNED AND DEVELOPED DIGITAL HOME FOR THE DIRECT PHILANTHROPY STARTER KIT INCLUDING BENCHMARKS AND KPIS TO ANALYZE PILOT PERFORMANCE- DEVELOPED ROBUST PARTNERSHIP STRATEGY- DEVELOPED CROSS-PLATFORM PROMOTIONAL PLAN

YOUTH CIVIC ENGAGEMENT & ELECTION MONITORING (WEWATCH):FIRST WE COLLABORATED WITH WE WATCH TO PROVIDE STRATEGIC DECISION MAKING, LANDSCAPE ANALYSIS, DIGITAL INFRASTRUCTURE AND SKILL-BUILDING SERVICES DURING OUR VOLUNTEER MANAGEMENT PROGRAM IN PREPARATION FOR OBSERVING LOCAL ELECTIONS. WITH LOCAL ELECTIONS DOWN, WE KICKED OFF ON A BRANDING PROGRAM FOCUSED ON ALIGNING ON THEIR STRATEGIC GOALS AND ENSURING THAT THEIR BRAND ACCURATELY REFLECTS THEIR GOALS & REPUTATION.VOLUNTEER MANAGEMENT TOOLS, TACTICS & PROCESSES:- ROBUST STRATEGY PHASE TO UNDERSTAND ORGANIZATION GOALS INCLUDING STAKEHOLDER INTERVIEWS, WORKSHOPS TO ALIGN AROUND REVAMPED VISION, MISSION, VALUES AND GOALS FOR UPCOMING LOCAL ELECTIONS.- CONDUCTED AUDIT, VETTED AND IMPLEMENTED NEW VOLUNTEER MANAGEMENT AND TRAINING PROCESSES, TACTICS AND SOFTWARE - ROLLED OUT DURING LOCAL ELECTIONS AS AN OPPORTUNITY TO VET OPTIONS TO REVAMP LARGER REPORTING MECHANISMS.- SUCCESSFULLY ENABLED THE FIRST EVER VIRTUAL TRAINING PROGRAM FOR VOLUNTEERS THROUGH WORKSHOPS FOCUSED ON REMOTE PRESENTATION METHODS INCLUDING WELCOME CALL AND TRAINING MODULES IN THE WAKE OF THE PANDEMIC- WE WATCH WAS ABLE TO EFFECTIVELY TRACK, COMMUNICATE WITH AND TRAIN OVER 100 NEW VOLUNTEERS IN PREPARATION FOR ELECTION OBSERVATION, WITH NEW HARD AND SOFT SKILLS - FROM LEARNING NEW SOFTWARE TO LEARNING HOW TO FACILITATE A VIRTUAL SESSION.- WE WATCH OBSERVED THEIR FIRST EVER LOCAL ELECTIONS IN THAILAND GATHERING BETWEEN 200-300 REPORTS FROM VOLUNTEERS AND MEMBERS OF THE PUBLIC.BRANDING:- CONDUCTED LANDSCAPE AUDIT OF SIMILAR ORGANIZATIONS IN THAILAND TO ESTABLISH BENCHMARKS FOR DESIGN IN THE SECTOR.- CONDUCTED WORKSHOPS TO ALIGN AROUND REVAMPED BRAND POSITIONING, BRAND ATTRIBUTES, USER PERSONAS TO SERVE AS FOUNDATION FOR CREATIVE EXPLORATION FOR NEW LOGO, BRAND SYSTEM AND WEBSITE.AGO CONTENT STRATEGY & DEVELOPMENT:ONE OF AGO'S CORE TENETS IS TO CREATE USEFUL, OPEN SOURCE TOOLS BASED ON ALL THE KNOWLEDGE WE HAVE GAINED THROUGH OUR PROJECT WORK AND ORGANIZATION BUILDING EFFORTS.CONTENT STRATEGY:- DEVELOPED A ROBUST CONTENT STRATEGY INCLUDING IDENTIFYING GOALS AND AUDIENCE, CONDUCTING LANDSCAPE AUDITS TO IDENTIFY OTHER PLAYERS IN THE SECTOR AND AGO'S UNIQUE VALUE, PARTNERSHIP & DISTRIBUTION STRATEGIES, AND HIGH LEVEL EDITORIAL CALENDAR.ORIGINAL CONTENT & PROMOTION:- IDENTIFIED AND PRIORITIZED TOP PRIORITIES FOR CBO-FOCUSED CONTENT INCLUDING GUIDES ACROSS BRANDING & MARKETING, STRATEGY AND TECHNOLOGY FOR PRODUCTION IN 2021AGO ORGANIZATION BUILDING:AS WE'VE SOUGHT TO EXTEND THE WORK WE DO TO EVEN MORE GREAT CAUSES AND NONPROFITS WE'VE FOCUSED ON DEVELOPING A STRATEGIC GROWTH PLAN, MARKETING AND OUTREACH APPROACH AND DEFINING KEY MEASURES OF SUCCESSSTRATEGIC GROWTH PLAN:- DEVELOPED A ROBUST DEVELOPMENT REPORT THAT EXAMINED THE SECTOR, ESTABLISHED IMPLICATIONS AND RECOMMENDATIONS FOR AGO'S UNIQUE POSITIONING WITHIN THE SECTOR, IDENTIFIED POTENTIAL PARTNERS AND SPONSORS THAT SUPPORT OUR VISION AND MISSION AND STRATEGIES FOR ENGAGING THEM.- DEFINED OUR KEY MEASURES OF SUCCESS AND KPIS TO TRACK AGAINST INCLUDING GOALS FOR NET NEW FUNDERS AND PROJECTS BY YEARCOMMUNICATION AND OUTREACH PLAN:- DESIGNED AND DEVELOPED THE NEW AGO WEBSITE INCLUDING OUR VISION AND MISSION, SERVICES, VALUES, AND CASE STUDIES- DEVELOPED OUTREACH PLAN INCLUDING IDENTIFYING POTENTIAL NETWORKS AND EVENTS TO PARTICIPATE IN TO MEET OUR TARGET AUDIENCES