Visit San Antonio
- Assets
- $11.4m
- Revenue
- $19.0m
- Investments
- $0.0
- Employees
- 144
- Location
- San Antonio, TX
- Founding
- 11/2016
- Data as of
- 09/2021
- EIN
- 81-3047762
Organization Overview
Visit San Antonio is located in San Antonio, TX. The organization was established in 2016. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 09/2021, Visit San Antonio employed 144 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visit San Antonio is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 09/2021, Visit San Antonio generated $19.0m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 5 years, the organization has seen revenues fall by an average of (4.9%) each year. All expenses for the organization totaled $14.9m during the year ending 09/2021. As we would expect to see with falling revenues, expenses have declined by (8.2%) per year over the past 5 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
SHORT TERM: LEAD SAN ANTONIO THROUGH RECOVERY; LONG TERM: BRING THE WORLD TO SAN ANTONIO
Describe the Organization's Program Activity:
Part 3 - Line 4a
MARKETING & COMMUNICATIONS - POSITIONS SAN ANTONIO AS THE PREFERRED LEISURE AND MEETINGS DESTINATION IN TEXAS, AS WELL AS POSITIONS SAN ANTONIO AS THE PREMIER DESTINATION FOR THE REGIONAL, DOMESTIC AND INTERNATIONAL LEISURE TRAVEL MARKET. OUR MISSION IS TO INCREASE VISITATION AND MAINTAIN AWARENESS OF SAN ANTONIO THROUGH STRATEGICALLY TIMED AND PLACED PROMOTIONS AND/OR PROGRAMS. MARKETING & COMMUNICATIONS ALSO BRING THE REGION'S MEDIA ATTENTION TO SAN ANTONIO TO INSPIRE PEOPLE TO VISIT. THEY ALSO MAXIMIZE AND ENHANCE THE SAN ANTONIO VISITOR EXPERIENCE BY PROVIDING ACCURATE AND HELPFUL INFORMATION ON SAN ANTONIO, AS WELL AS TEXAS HILL COUNTRY ATTRACTIONS, TOURISM AMENITIES, CULTURAL SITES, AND EVENTS. CUSTOMER SERVICE AT THE HIGHEST LEVEL IS A MAJOR FOCUS AT THE VISITOR INFORMATION CENTER (VIC), FOR THE PURPOSE OF INFLUENCING EXTENDED STAYS, INCREASED VISITOR SPENDING, AND PROMOTING RETURN VISITATION.
SALES & EXPERIENCE - DRIVES GROUPS TO HOLD MEETINGS, CONVENTIONS, AND TRADE SHOWS IN SAN ANTONIO WHILE STRATEGICALLY MANAGING, AND SIMPLIFYING THE SALES PROCESS FOR OUR MEETING PLANNERS, AND PARTNERS WHILE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE. ALSO, TO ENHANCE AND STREAMLINE THE PLANNING PROCESS FOR OUR MEETING PLANNERS AND PARTNERS WHO ARE CURATING AN AUTHENTIC SAN ANTONIO EXPERIENCE.
SUPPORTS OPERATIONS AND CREATES EVENTS THAT HELP THE RIVERWALK AREA THRIVE AND MAINTAIN ITS STATUS AS THE MOST VISITED SITE IN THE STATE OF TEXAS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Cassandra Brown Matej Former President & CEO | Officer | 40 | $358,147 |
Mario J Bass VP Of Sales & Services | Officer | 40 | $195,998 |
David Krupinski Chief Operating Officer | Officer | 40 | $194,697 |
Steve DE La Haya Chief Administrative Officer | Officer | 40 | $192,825 |
Andres Munoz VP Of Marketing | Officer | 40 | $162,711 |
Natalie Balderrama Chief Financial Officer | Officer | 40 | $151,372 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Valero Alamo Bowl Professional Services | 9/29/21 | $208,000 |
City Of San Antonio Professional Services | 9/29/21 | $329,381 |
Us Travel Association Professional Services | 9/29/21 | $173,000 |
The Atkins Group Marketing | 9/29/21 | $680,792 |
San Antonio Sports Professional Services | 9/29/21 | $140,250 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $18,111,840 |
| All other contributions, gifts, grants, and similar amounts not included above | $75,840 |
| Noncash contributions included in lines 1a–1f | $75,840 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $18,187,680 |
| Total Program Service Revenue | $621,828 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | -$945 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $239,802 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $19,048,365 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $1,382,801 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $4,102,068 |
| Pension plan accruals and contributions | $347,610 |
| Other employee benefits | $663,613 |
| Payroll taxes | $400,535 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $70,723 |
| Fees for services: Accounting | $23,790 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $560,154 |
| Advertising and promotion | $4,933,572 |
| Office expenses | $248,531 |
| Information technology | $231,480 |
| Royalties | $0 |
| Occupancy | $268,867 |
| Travel | $361,739 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $127,282 |
| Insurance | $107,674 |
| All other expenses | $176,556 |
| Total functional expenses | $14,875,688 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $10,719,184 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $219,842 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $56,377 |
| Prepaid expenses and deferred charges | $158,954 |
| Net Land, buildings, and equipment | $252,880 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $22,333 |
| Total assets | $11,429,570 |
| Accounts payable and accrued expenses | $1,509,146 |
| Grants payable | $0 |
| Deferred revenue | $242,021 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $1,751,167 |
| Net assets without donor restrictions | $9,678,403 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $11,429,570 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Lloyds Register North America Inc Houston, TX | $53,290,945 | $33,311,416 |
Louisiana Ambulance Alliance Inc Napoleonville, LA | $5,578,332 | $30,543,889 |
Wi-Fi Alliance Austin, TX | $27,634,772 | $19,782,142 |
Greater Houston Partnership Inc Houston, TX | $22,962,720 | $19,728,312 |
Bbb Serving The Heart Of Texas Austin, TX | $13,203,011 | $18,551,696 |
Visit San Antonio San Antonio, TX | $11,429,570 | $19,048,365 |
Clean Gulf Associates Inc New Orleans, LA | $10,070,698 | $12,457,251 |
Meeting Professionals International Dallas, TX | $6,166,822 | $11,031,821 |
Dallas Regional Chamber Dallas, TX | $15,269,996 | $9,505,789 |
Brazos Pilots Association Freeport, TX | $5,263,034 | $10,473,577 |
American Agape Foundation Inc San Antonio, TX | $56,717,465 | $7,832,495 |
Salesmanship Club Of Dallas Dallas, TX | $14,081,869 | $8,485,267 |