Louisiana Travel Promotion Association
- Assets
- $925.1k
- Revenue
- $2.8m
- Investments
- $540.6k
- Employees
- 10
- Location
- Baton Rouge, LA
- Founding
- 01/1964
- Data as of
- 12/2021
- EIN
- 72-6027251
Organization Overview
Louisiana Travel Promotion Association, operating under the name Louisiana Travel Association, is located in Baton Rouge, LA. The organization was established in 1964. According to its NTEE Classification (S03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Louisiana Travel Association employed 10 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Louisiana Travel Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Louisiana Travel Association generated $2.8m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 0.1% each year. All expenses for the organization totaled $2.7m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTE TOURISM IN LOUISIANA
Describe the Organization's Program Activity:
Part 3 - Line 4a
EDUCATION: THE ASSOCIATION PROVIDES A SERIES OF EDUCATIONAL PROGRAMMING THROUGHOUT THE YEAR ON AN ANNUAL BASIS. LARGER PROGRAMS INCLUDE THE LOUISIANA TRAVEL SUMMIT (LARGE ANNUAL CONVENTION), A CERTIFIED TRAVEL SPECIALIST YEAR-LONG CERTIFICATION TRAINING, THE LOUISIANA TOURISM LEADERSHIP ACADEMY, A CEO FORUM AND A SALES & MARKETING SYMPOSIUM. IN ADDITION TO THESE LARGER PROGRAMS WE OFFER WEBINARS AND ONLINE PRERECORDED SEMINARS.
MARKETING/PROMOTION: THE ORGANIZATION HAS A ADVERTISING PROGRAM THAT ALLOWS MEMBERS TO REDUCE EXPENSES AND IN SOME CASES COOPERATIVELY MARKET TOGETHER FOR A STRONGER, UNIFIED EFFORT. AN ADDITIONAL LARGE PROMOTIONAL PROGRAM, IS THE LOUISIANA CULINARY TRAILS PR CAMPAIGN THAT INCLUDES VIDEO, INTERACTIVE ADS, A TRAIL RECIPE BOOK DISTRIBUTION PLAN, SOCIAL MEDIA OUTREACH, TRAVEL WRITER OUTREACH AND A MAJOR EVENT IN A MAJOR FEEDER MARKET TO LOUISIANA.
ADVOCACY: LTA IS THE VOICE AND EDUCATIONAL ADVOCATE FOR THE TRAVEL INDUSTRY AT THE LOCAL, STATE AND FEDERAL GOVERNMENT LEVELS.
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PDF Copies of 990 Filings
Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Jill Kidder President/ceo | Officer | 40 | $144,406 |
Laura Cating Executive Vice President | Officer | 40 | $77,850 |
Dickie Brennan Vice-Chairman | OfficerTrustee | 1 | $0 |
Janice Delerno Verges Immediate Past Chair | OfficerTrustee | 1 | $0 |
Kyle Edmiston Treasurer | OfficerTrustee | 1 | $0 |
Benjamin Berthelot Chairman | OfficerTrustee | 1 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $134,515 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $134,515 |
| Total Program Service Revenue | $2,428,017 |
| Investment income | $3,717 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $36,591 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $2,808,898 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $222,256 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $431,033 |
| Pension plan accruals and contributions | $12,712 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $158,226 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $2,718 |
| Fees for services: Other | $0 |
| Advertising and promotion | $1,267,688 |
| Office expenses | $43,656 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $28,625 |
| Travel | $178,034 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $123,456 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $7,780 |
| Insurance | $0 |
| All other expenses | $42,197 |
| Total functional expenses | $2,709,753 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $175,427 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $183,567 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $14,062 |
| Net Land, buildings, and equipment | $11,371 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $540,632 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $925,059 |
| Accounts payable and accrued expenses | $263,358 |
| Grants payable | $0 |
| Deferred revenue | $70,896 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $334,254 |
| Net assets without donor restrictions | $590,805 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $925,059 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Society Of Louisiana Certified Public Accountants Metairie, LA | $4,331,206 | $3,977,923 |
National Tile Contractors Assoc Jackson, MS | $5,173,530 | $3,514,951 |
United Association Of Journeymen & Apprentices Of The Plumbing & Pipe Austin, TX | $9,333,224 | $3,768,938 |
Louisiana Travel Promotion Association Baton Rouge, LA | $925,059 | $2,808,898 |
Houston Chapter Associated General Contractors Of America Inc Houston, TX | $4,720,560 | $2,138,719 |
Distribution Contractors Association Richardson, TX | $5,080,908 | $2,333,132 |
Engineering And Construction Contracting Association Katy, TX | $871,347 | $1,930,374 |
Arkansas Trucking Association Inc Little Rock, AR | $2,123,408 | $2,230,040 |
United Association Of Journeymen & Apprentices Of The Plumbing & Pipe San Antonio, TX | $2,873,380 | $2,131,978 |
Houston Contractors Association Houston, TX | $1,841,017 | $1,844,880 |
Wichita Falls Chamber Of Commerce And Industry Wichita Falls, TX | $1,154,320 | $1,540,786 |
Permian Basin Petroleum Association Inc Midland, TX | $2,224,248 | $1,547,524 |