Mississippi Organ Recovery Agency

TO INSPIRE ALL MISSISSIPPIANS TO SAVE AND ENHANCE LIVES THROUGH ORGAN, EYE AND TISSUE DONATION.

MORA WORKED TO GENERATE AWARENESS AND INCREASE DONOR AUTHORIZATIONS IN MISSISSIPPI'S DONOR REGISTRY THROUGH THE MS DEPARTMENT OF PUBLIC SAFETY AND REGISTERME.ORG. DURING 2021, THERE WERE OVER 50,000 NEW REGISTERED DONORS THAT JOINED THE DONOR REGISTRY. IN 2021, THE MISSISSIPPI ORGAN RECOVERY AGENCY (MORA) UTILIZED STAFF, RESOURCES AND THE PERSON POWER OF MORE THAN 359 VOLUNTEERS THAT PUT IN 40 (PLEASE NOTE THAT DUE TO COVID-19, IN-PERSON EVENTS WERE NOT HELD) HOURS TO PROMOTE ORGAN, EYE AND TISSUE DONATION AWARENESS THROUGHOUT MORA'S DESIGNATED SERVICE REGION.IN 2021, MORA'S PUBLIC EDUCATION EMPHASIS INCLUDED:DONATION AWARENESS TO THE GENERAL PUBLIC THROUGH BUT NOT LIMITED TO EDUCATIONAL FACILITIES, ADVERTISING, COMMUNITY EVENTS, SPEAKING ENGAGEMENTS, PROMOTIONAL EVENTS, RECOGNITION CEREMONIES AND OUTREACH THROUGH THE FAITH COMMUNITIES.2021 MEDIA AND SPECIALTY ADVERTISING PROMOTING DONATION AWARENESS AND ENCOURAGING REGISTRATIONS AT WWW.MSORA.ORG & WWW.REGISTERME.ORG - MORA MONTHLY NEWSLETTER EMAILED TO REGISTERED DONORS, HOSPITAL STAFF, MEDICAL PROFESSIONALS, DONATION ADVOCATES AND THE GENERAL PUBLIC. - INTEGRATED USE OF SOCIAL AND MOBILE MEDIA MARKETING INCLUDING FACEBOOK, TWITTER, INSTAGRAM AND YOUTUBE TO PROMOTE DONOR AWARENESS EVENTS AND ENCOURAGE DONOR REGISTRATIONS. INCREASED OUR INSTAGRAM FOLLOWING BY 177.8%. - A MAJOR CAMPAIGN ACROSS MULTIPLE AVENUES OF MEDIA TARGETING AWARENESS IN THE AFRICAN AMERICAN COMMUNITY IN CENTRAL MS. - PRESS RELEASES AND PUBLIC SERVICE DONATION AWARENESS INFORMATION SENT TO MEDIA IN THE STATE. - REGISTERME.ORG DONOR REGISTRY INFORMATION PROMOTED VIA STATEWIDE MEDIA OUTLETS. - PAID RADIO, TELEVISION, ON-LINE AND PRINT ADVERTISING COMBINED WITH IN-KIND ADVERTISING. - WORKED WITH LEGISLATORS TO DRAFT A BILL TO ADD THE ORGAN, EYE AND TISSUE DONATION QUESTION TO THE ONLINE MISSISSIPPI HUNTING AND FISHING LICENSE APPLICATION. BILLS HAVE BEEN DRAFTED IN BOTH THE HOUSE AND THE SENATE AND ARE PROJECTED TO BE PASSED DURING THE 2022 LEGISLATIVE SESSION. 2021 EDUCATION AND EVENTS PROMOTING DONATION AWARENESS AND ENCOURAGING REGISTRATION IN REGISTERME.ORG - DONOR AWARENESS AND DONOR REGISTRY MATERIALS DISTRIBUTED AT HEALTH FAIRS, SCHOOLS, CONFERENCES, COMMUNITY, AND WORKPLACE PARTNERSHIP EVENTS. - DONOR EDUCATION CURRICULUM TAUGHT IN HEALTH SCIENCE, SCIENCE AND DRIVER'S ED CLASSES WITHIN THE MORA SERVICE AREA. DURING THE 2020-2021 SCHOOL YEAR, 4,101 STUDENTS WERE REACHED IN 60 SCHOOL VISITS. ANOTHER 7,000+ REACHED AT EVENTS GEARED TOWARD CAREER OPPORTUNITIES. - CONTINUED DONOR AWARENESS INITIATIVES TARGETING DPS LEADERSHIP AND STAFF AT DPS TESTING LOCATIONS. ONE DONATE LIFE MS STATE TEAM MEETING WITH MID-SOUTH TRANSPLANT FOUNDATION & MISSISSIPPI DPS. - DONATE LIFE FLAG RAISING CEREMONIES AT HOSPITALS IN RECOGNITION OF SPECIAL DATES AND IN HONOR OF LIFE SAVING ORGAN AND TISSUE DONATIONS.NATIONAL DONATE LIFE MONTH (NDLM) ACTIVITIES DURING APRIL 2021 - FLAG RAISING CEREMONY AT FORREST GENERAL HOSPITAL. - VIRTUAL RACING FOR DONATION 8K & 5K RACE. - SPONSORED NASCAR DRIVER, JOEY GASE, AT TALLADEGA SPEEDWAY TO RAISE AWARENESS ON THE NATIONAL LEVEL. - HOSTED A FLAG RAISING CEREMONY AT THE MORA HEADQUARTERS WITH ENTERGY CORPORATION TO HONOR DONOR, CHARLIE ELAM, A FORMER ENTERGY EMPLOYEE.MAJOR EVENTS HOSTED BY MORA - 8TH ANNUAL SPERO AWARDS PROGRAM WAS HELD VIRTUALLY TO RECOGNIZE HOSPITAL PARTNERS, MEDICAL PERSONNEL, DONOR ADVOCATES AND CORPORATE PARTNERS THAT HELP TO PROMOTE NEED FOR ORGAN, EYE AND TISSUE DONATION. - 2021 DONOR FAMILY RECOGNITION CEREMONIES IN HATTIESBURG, BILOXI, FLOWOOD AND TUPELO THAT FEATURED HANDMADE ORNAMENTS AND PHOTOS HONORING THEIR LOVED ONES.