Visitgreenville Sc is located in Greenville, SC. The organization was established in 1985. According to its NTEE Classification (S01) the organization is classified as: Alliances & Advocacy, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 12/2021, Visitgreenville SC employed 22 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Visitgreenville SC is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2021, Visitgreenville SC generated $9.0m in total revenue. This represents relatively stable growth, over the past 6 years the organization has increased revenue by an average of 4.6% each year. All expenses for the organization totaled $6.7m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
VISITGREENVILLESC IS ORGANIZED TO FOSTER IMPROVED BUSINESS CONDITIONS FOR THE TOURISM AND CONVENTION INDUSTRY IN THE UPSTATE REGION OF SOUTH CAROLINA; TO PROMOTE TOURISM AND CONVENTION BUSINESS IN THE UPSTATE AREA; TO EXPAND THE ECONOMIC BASE OF THE UPSTATE BY INCREASING TOURISM AND CONVENTION ACTIVITIES; AND TO DEVELOP, MARKET, AND PROMOTE THE UPSTATE AS A DESTINATION FOR VISTORS TO BENEFIT THE COMMUNITY AND THE TOURISM AND CONVENTION INDUSTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
TO DEVELOP, MARKET, AND PROMOTE THE UPSTATE OF SOUTH CAROLINA AS A DESTINATION FOR VISITORS TO BENEFIT THE COMMUNITY AND THE TOURISM AND CONVENTION INDUSTRY.
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
David Edwards Past Chair | Trustee | $0 | |
Tim Justice Executive Co | Trustee | $0 | |
John Mcdonough Executive Co | Trustee | $0 | |
Kenzie Biggins Director | Trustee | $0 | |
Dorothy Dowe Director | Trustee | $0 | |
Mark Farris Director | Trustee | $0 |
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Community Journals Marketing | 12/30/21 | $249,712 |
Mountain City Land And Imp Leasing | 12/30/21 | $147,428 |
Tk Pr Llc Marketing | 12/30/21 | $105,215 |
Erwin Penland Llc Marketing | 12/30/21 | $2,121,211 |
Upper West Creative Marketing | 12/30/21 | $102,300 |
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $6,158,662 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $6,158,662 |
| Total Program Service Revenue | $2,884,275 |
| Investment income | $3,872 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $9,046,809 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $1,318,218 |
| Pension plan accruals and contributions | $31,070 |
| Other employee benefits | $119,696 |
| Payroll taxes | $90,269 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $5,883 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $30,460 |
| Fees for services: Other | $56,163 |
| Advertising and promotion | $2,327,039 |
| Office expenses | $41,704 |
| Information technology | $142,380 |
| Royalties | $0 |
| Occupancy | $161,321 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $8,721 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $64,449 |
| Insurance | $9,881 |
| All other expenses | $475,005 |
| Total functional expenses | $6,712,850 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $5,275,586 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $1,471,926 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $284,728 |
| Net Land, buildings, and equipment | $267,758 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $7,299,998 |
| Accounts payable and accrued expenses | $386,276 |
| Grants payable | $0 |
| Deferred revenue | $1,408,005 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $815,032 |
| Total liabilities | $2,609,313 |
| Net assets without donor restrictions | $4,690,685 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $7,299,998 |