Go Rving Inc
- Assets
- $16.2m
- Revenue
- $16.3m
- Investments
- $0.0
- Employees
- 0
- Location
- Herndon, VA
- Founding
- 12/1997
- Data as of
- 12/2023
- EIN
- 54-1812682
Organization Overview
Go Rving Inc is located in Herndon, VA. The organization was established in 1997. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Go Rving Inc is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 12/2023, Go Rving Inc generated $16.3m in total revenue. This represents a relatively dramatic decline in revenue. Over the past 7 years, the organization has seen revenues fall by an average of (5.4%) each year. All expenses for the organization totaled $25.6m during the year ending 12/2023. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2023
Describe the Organization's Mission:
Part 3 - Line 1
TO INSPIRE POTENTIAL RVERS
Describe the Organization's Program Activity:
Part 3 - Line 4a
GO RVING'S AGGRESSIVE MEDIA PROGRAM IS A NATIONAL INDUSTRY BRANDING CAMPAIGN TO PROMOTE THE AWARENESS OF RECREATION VEHICLES AS TRAVEL/VACATION ALTERNATIVES THROUGH TELEVISION, CABLE, MAGAZINE, AND DIGITAL ADVERTISING AS WELL AS SOCIAL MEDIA OUTLETS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Craig Kirby President/secretary | OfficerTrustee | 5 | $0 |
Carroll Atkins Senior Director, Finance | Officer | 5 | $0 |
Karen A Redfern Chief Marketing Officer | Officer | 40 | $0 |
James Ashurst Executive Vice President | 5 | $0 | |
Robert J Schmitt VP & General Counsel | 5 | $0 | |
Jeremy Greene Senior Director | 4 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Fcb Chicago Media Buys | 12/30/23 | $20,132,867 |
Rv Industry Association Program Management | 12/30/23 | $1,021,208 |
Rpm Sports And Entertainment Ad Campaign & Marketing | 12/30/23 | $740,425 |
Genuine Interactive Website Design | 12/30/23 | $420,000 |
Brody Leven Videography/production Shoots | 12/30/23 | $351,912 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $16,263,954 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $16,269,954 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $1,500,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $17,001 |
| Fees for services: Accounting | $20,827 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $3,020,570 |
| Advertising and promotion | $20,410,195 |
| Office expenses | $74,080 |
| Information technology | $472,653 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $52,296 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $6,337 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $2 |
| Insurance | $14,600 |
| All other expenses | $1,094 |
| Total functional expenses | $25,589,655 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $244,514 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $16,500 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $37,297 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $15,902,734 |
| Total assets | $16,201,045 |
| Accounts payable and accrued expenses | $397,770 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $2,700,000 |
| Total liabilities | $3,097,770 |
| Net assets without donor restrictions | $13,103,275 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $16,201,045 |