Luray-Page County Chamber Of Commerce
- Assets
- $245.6k
- Revenue
- $429.6k
- Investments
- $0.0
- Employees
- 7
- Location
- Luray, VA
- Founding
- 03/1974
- Data as of
- 06/2021
- EIN
- 54-0288161
Organization Overview
Luray-Page County Chamber Of Commerce is located in Luray, VA. The organization was established in 1974. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. As of 06/2021, Luray-Page County Chamber Of Commerce employed 7 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Luray-Page County Chamber Of Commerce is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2021, Luray-Page County Chamber Of Commerce generated $429.6k in total revenue. The organization has seen a slow decline revenue. Over the past 6 years, revenues have fallen by an average of (2.0%) each year. All expenses for the organization totaled $458.3k during the year ending 06/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
PROMOTION OF BUSINESS AND TOURISM FOR THE TOWNS OF LURAY, SHENANDOAH, STANLEY AND PAGE COUNTY.
Describe the Organization's Program Activity:
Part 3 - Line 4a
EVENTS-CONDUCTED ANNUAL CALENDAR PLANNING PANEL TO MINIMIZE COMMUNITY SCHEDULING CONFLICTS.-HOSTED SEVERAL RIBBON CUTTINGS FOR THE LOCAL BUSINESSES IN PAGE COUNTY AND SHOWED SUPPORT DURING NON-MEMBER RIBBON CUTTING/EVENTS.-CONDUCTED A BUSINESS NETWORKING BREAKFAST AT THE MIMSLYN INN -CONDUCTED TRAINING/EDUCATIONAL BUSINESS SEMINARS AT THE CHAMBER BOARD ROOM-CONDUCTED TRAINING/EDUCATIONAL LUNCH N' LEARN AT THE CHAMBER BOARD ROOM-CONDUCTED WOMEN IN BUSINESS MEETINGS AND EVENTS-CONDUCTED YOUNG PROFESSIONALS MEETING AND EVENTS-CONDUCTED 411 ORIENTATION FOR NEW MEMBERS -CONDUCTED PAGE COUNTY TOURISM ORIENTATION PROGRAM FOR TOURISM BUSINESSES. -HELD JOB FAIR EXPO AT LURAY HIGH SCHOOL, DRAWING 25+ EMPLOYERS AND JOB SEEKERS FROM LURAY HIGH SCHOOL, PAGE COUNTY HIGH SCHOOL, AND THE GENERAL PUBLIC.-HELD A NON-PROFIT SEMINAR AT LURAY HIGH SCHOOL AND PAGE COUNTY HIGH SCHOOL FOR THE SENIORS WHO NEED VOLUNTEER HOURS. -HOSTED 5TH ANNUAL CHAMBER HOLIDAY OPEN HOUSE FOR OVER 700 COMMUNITY VISITORS.-CONDUCTED A SMALL BUSINESS SATURDAY EVENT TO PROMOTE LOCAL BUSINESSES AND SHOPPING IN PAGE COUNTY. -CONDUCTED A RESTAURANT WEEK EVENT TO PROMOTE LOCAL BUSINESSES AND DINNING IN PAGE COUNTY. -CONDUCTED OUTDOOR PAGE COUNTY MOVIE NIGHTS THROUGHOUT THE SUMMER (JUNE, JULY & AUGUST). -CONDUCTED 6TH ANNUAL BLUE RIDGE MOUNTAIN MUDURANCE 5K MUD RACE DRAWING 360 PARTICIPANTS, 100 VOLUNTEERS, AND HUNDREDS OF SPECTATORS.-CONDUCTED 92ND ANNUAL BANQUET AND ANNUAL BUSINESS MEETING. -CONDUCTED MONTHLY TOURISM TUESDAY RADIO SHOW. -CONDUCTED EVERY OTHER MONTH VALLEY BUSINESS TODAY RADIO SHOW -CONDUCTED MONTHLY BUSINESS AFTER HOURS NETWORKING EVENTS, WITH A CUMULATIVE ATTENDANCE OF OVER 722.-PARTICIPATED IN LURAY AND STANLEY'S CHRISTMAS PARADES.-PARTICIPATED IN SHENANDOAH'S MEMORIAL DAY PARADE. -PARTICIPATED IN STANLEY'S 4TH OF JULY/HOMECOMING PARADE.-PARTICIPATED IN THE PAGE COUNTY FAIR.
MARKETING- THE TOURISM COUNCIL PLANNED AND LAUNCHED CAMPAIGNS TO INCREASE TOURISM IN PAGE COUNTY. MARKETING EFFORTS COMBINED DIRECT ADVERTISING IN PRINT AND DIGITAL, AS WELL AS NUMEROUS MEDIA INTERVIEWS.- DESIGNED AND PRINTED 150,000 NEW VISITORS GUIDES, WHICH ARE DISPLAYED IN BROCHURE RACKS IN OVER 700 GOVERNMENT OFFICES, HOTELS, RESTAURANTS, WELCOME CENTERS, VIRGINIA INTERSTATE CORRIDORS, CHAMBERS OF COMMERCE, SHOPS, ATTRACTIONS, AND LODGING PROPERTIES THROUGHOUT MARYLAND, VIRGINIA, AND WASHINGTON, DC. RECENT RESEARCH REVEALED 85% OF VISITORS CHANGE AT LEAST ONE COMPONENT OF THEIR ITINERARY BASED ON DISTRIBUTED PRINT.- DIGITAL MARKETING AD CAMPAIGN- PRINT ADS IN GOVERNMENT-RELATED PUBLICATIONS IN DC AND BALTIMORE AND DESTINATION- SPECIFIC RESORT PUBLICATIONS IN THE SHENANDOAH VALLEY AND TRAVEL INSERTS IN MID-ATLANTIC AND NE NEWSPAPERS.- COORDINATED CO-OP ADVERTISING OPPORTUNITIES IN VIRGINIA TRAVEL GUIDE (700,000 PRINT CIRCULATION PLUS DIGITAL). - COORDINATED CO-OP ADVERTISING OPPORTUNITIES IN SHENANDOAH VALLEY TRAVEL ASSOCIATION, VIRGINIA RESTAURANT LODGING TRAVEL ASSOCIATION, AND MANY MORE.- EXHIBITED IN OVER A DOZEN REGIONAL TOURISM CONSUMER SHOWS IN AREAS SUCH AS BOSTON, PITTSBURGH, NEW YORK, WASHINGTON, AND RALEIGH.- RECEIVED $25,000 & $20,000 ADVERTISING/MARKETING GRANT FROM VIRGINIA TOURISM CORPORATION (VTC) FOR CAMPAIGN. - PROMOTED HUNDREDS OF CHAMBER MEMBER EVENTS ONLINE, IN THE NEWSPAPER, AND ON TOURISM TUESDAY AND THE VALLEY BUSINESS TODAY RADIO SHOWS.- INTENSIFIED "BUY LOCAL" CAMPAIGNS THROUGH RADIO PSAS, LIVE RADIO INTERVIEWS, AND NEWSPAPER COLUMNS.- INCREASED BRANDING OF LURAY-PAGE COUNTY AS A HUB OF OUTDOOR RECREATION.- CONTINUING TO ENHANCE THE WEBSITE TO PROVIDE MEMBERS WITH BETTER REFERRALS, FURTHER ENHANCED SEARCH FUNCTIONS, EXPANDED BENEFITS, AND USER-FRIENDLY ACCESSIBILITY FOR TOURISTS THROUGH LURAY-PAGE TOURISM, THE CHAMBER OF COMMERCE, CABIN CAPITAL, AND LURAY-PAGE WEDDINGS.
OUTREACH- ISSUED NUMEROUS PRESS RELEASES ON THE HAPPENINGS IN PAGE COUNTY.- IMPROVED COMMUNICATIONS WITH MEMBERS THROUGH MONTHLY NEWSLETTERS, WEEKLY E-NEWSLETTERS: "IN THE LOOP," MONTHLY NEWSLETTER (MAILED), AND PAGE NEWS AND COURIER ARTICLES.- POPPING-IN AT LOCAL BUSINESSES WITH MEMBERSHIP CERTIFICATES.- ASSISTED NEW BUSINESS PROSPECTS AND ENTREPRENEURS WITH ADVICE, REFERRALS, AND GUIDANCE THROUGH LICENSE/PERMIT REQUIREMENTS.- THROUGH SOCIAL MEDIA, PRESS RELEASES, AND PRESENTATIONS, PROMOTED HUNDREDS OF EVENTS, FESTIVALS, FUNDRAISERS, RECEPTIONS, AND PROGRAMS CONDUCTED BY CHAMBER MEMBERS.- EXPANDED THE CHAMBER'S INVOLVEMENT WITH: SHENANDOAH VALLEY PARTNERSHIP, NORTHERN SHENANDOAH VALLEY REGIONAL COMMISSION, SHENANDOAH VALLEY TRAVEL ASSOCIATION, DMO, SHENANDOAH VALLEY SMALL BUSINESS DEVELOPMENT CENTER, VIRGINIA TOURISM CORPORATION, & PACA.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Gina Hilliard President | Officer | 40 | $54,000 |
Miranda Cave Treasurer | OfficerTrustee | 10 | $0 |
Dezarae Beers Secretary | OfficerTrustee | 10 | $0 |
Christopher Jenkins Chair | OfficerTrustee | 10 | $0 |
Mark Dofflemyer Vice Chairman | OfficerTrustee | 5 | $0 |
John Shaffer Tourism Chair | Trustee | 10 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $70,868 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $301,950 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $372,818 |
| Total Program Service Revenue | $56,515 |
| Investment income | $285 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $429,620 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $52,000 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $61,149 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $8,905 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $5,317 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $168,324 |
| Office expenses | $9,610 |
| Information technology | $7,900 |
| Royalties | $0 |
| Occupancy | $14,408 |
| Travel | $1,013 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $17,265 |
| Interest | $0 |
| Payments to affiliates | $200 |
| Depreciation, depletion, and amortization | $3,181 |
| Insurance | $3,666 |
| All other expenses | $302 |
| Total functional expenses | $458,253 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $228,897 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $16,731 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $245,628 |
| Accounts payable and accrued expenses | $2,708 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $28,734 |
| Total liabilities | $31,442 |
| Net assets without donor restrictions | $214,186 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $245,628 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
National Restaurant Association Washington, DC | $192,667,812 | $96,146,955 |
American Association Of State Highway & Transportation Officials Washington, DC | $177,160,624 | $97,013,353 |
National Federation Of Independent Business Inc Nashville, TN | $77,203,691 | $109,079,617 |
American Beverage Association Washington, DC | $114,967,236 | $101,585,081 |
Credit Union National Association Inc Washington, DC | $67,388,582 | $69,543,852 |
Edison Electric Institute Washington, DC | $198,917,565 | $81,084,181 |
Investment Company Institute Washington, DC | $76,230,571 | $72,478,404 |
Packaging Machinery Manufacturers Institute Inc Herndon, VA | $71,869,344 | $62,733,082 |
Consumer Technology Association Arlington, VA | $357,760,838 | $25,474,279 |
National Retail Federation Inc Washington, DC | $44,909,805 | $48,694,616 |
American Psychiatric Association Washington, DC | $179,554,491 | $53,525,834 |
Srcco Inc Durham, NC | $42,497,453 | $49,465,239 |