Greater Public
- Assets
- $3.5m
- Revenue
- $5.1m
- Investments
- $0.0
- Employees
- 8
- Location
- Austin, TX
- Founding
- 10/1983
- Data as of
- 12/2021
- EIN
- 52-1274494
Organization Overview
Greater Public is located in Austin, TX. The organization was established in 1983. According to its NTEE Classification (A34) the organization is classified as: Radio, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Greater Public employed 8 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Greater Public is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Greater Public generated $5.1m in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 0.6% each year. All expenses for the organization totaled $4.5m during the year ending 12/2021. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
INSPIRES AND EMPOWERS PUBLIC MEDIA ORGANIZATIONS TO ADVANCE THEIR MISSIONS.
Describe the Organization's Program Activity:
Part 3 - Line 4a
MEMBERSHIP EDUCATION AND PROMOTIONTHE PURPOSE OF THE PROGRAM IS TO EDUCATE PUBLIC MEDIA ORGANIZATIONS ON FUNDRAISING BEST PRACTICES, TO DEVELOP, RESEARCH AND IMPLEMENT FUNDRAISING TRENDS, AND TO UTILIZE PROVEN FUNDRAISING TECHNIQUES IN DIRECT-MAIL SOLICITATIONS IN FURTHERANCE OF GP'S MISSION. THE PROGRAM AIMS TO ELIMINATE SIGNIFICANT BARRIERS, SUCH AS FINANCIAL COSTS AND MINIMUM QUANTITY REQUIREMENTS, THAT PREVENT PUBLIC MEDIA ORGANIZATIONS FROM OBTAINING ACCESS TO EXPERTISE, BEST PRACTICES, AND PROVEN FUNDRAISING TECHNIQUES. THE PROGRAM CURRENTLY SERVES 68 PUBLIC MEDIA ORGANIZATIONS, AND PARTICIPATION IN THE PROGRAM IS VOLUNTARY.
MEMBERSHIP ROUNDTABLESGREATER PUBLIC CONTINUED TO ADAPT IN RESPONSE TO THE PANDEMIC AND A COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION (DEI). WITH A REGULAR SCHEDULE OF MEMBER ROUNDTABLES LED BY OUR ADVISOR TEAM, NEW OFFERINGS IN DIRECT MAIL AND ON-AIR SCRIPTS AND THE CREATION OF OUR FIRST DONOR ADVISED FUND TOOLKIT, WE ALSO ENCOURAGED MEMBERS TO SUBMIT THEIR OWN MATERIALS FOR CORPORATE SUPPORT AND ON-AIR FUNDRAISING (THAT WERE THEN SHARED WITH OTHER STATIONS). ALSO, OF NOTE IN 2021: A DEI PRACTICES AND SATISFACTION SURVEY AND A MONTHLY MEETING FOR BIPOC-ONLY PUBLIC MEDIA EMPLOYEES. MEMBER SATISFACTION AND INTERACTIONS VIA ADVISING CALLS AND EMAILS CONTINUES TO BE HIGH.
PUBLIC MEDIA DEVELOPMENT AND MARKETING CONFERENCE (PMDMC)WITH THE 2021 IN-PERSON PMDMC CANCELED DUE TO COVID-19, GREATER PUBLIC PIVOTED TO PRESENT A VIRTUAL CONFERENCE - A COLLECTION OF ONLINE EVENTS DESIGNED TO ELEVATE PUBLIC MEDIA REVENUE STRATEGIES AND SHAPE THE FUTURE OF THE SECTOR. A TOTAL OF 3,411 PEOPLE REGISTERED FOR THE EVENT FROM 261 ORGANIZATIONS.
GREATER PUBLIC CONTINUED WORK ON TWO MAJOR PROGRAM ACTIVITIES: THE MAJOR GIVING PILOT AND MAJOR GIVING ACADEMY. THE MAJOR GIVING PILOT IS A TWO-YEAR PROGRAM SEEKING TO TRANSFORMATIONALLY INCREASE THE REVENUE OF PARTICIPATING STATIONS AND DEVELOP A MODEL THAT CAN BE SCALED TO EVERY PUBLIC MEDIA ORGANIZATION IN THE COUNTRY. THE MAJOR GIVING ACADEMY IS A TRAINING COHORT FOR PUBLIC MEDIA LEADERS AND FUNDRAISERS WHO ARE READY TO TRANSFORM THEIR MAJOR GIVING PRACTICES IN ORDER TO PARTICIPATE IN THE HISTORIC LEVELS OF GIVING THAT NOW DEFINE AMERICAN PHILANTHROPY. ADDITIONALLY, GREATER PUBLIC ESTABLISHED THE DEI EXECUTIVE FORUM - A POWERFUL COHORT EXPERIENCE THAT GIVES PUBLIC MEDIA EXECUTIVES THE LEADERSHIP SKILLS AND STRATEGY TO MAKE EQUITY A REALITY IN PUBLIC MEDIA ORGANIZATIONS. CREATED AND LED BY EQUITY STRATEGIST MINAL BOPAIAH, THIS SIX-MONTH COHORT USES PRINCIPLES OF BEHAVIORAL SCIENCE AND HUMAN-CENTERED DESIGN TO ENABLE PARTICIPANTS TO MOVE TOWARD LASTING ORGANIZATIONAL CHANGE.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Joyce Macdonald President & CEO | OfficerTrustee | 40 | $244,456 |
Andrew Leitch VP Operations | Officer | 40 | $145,125 |
Joan Kobayashi VP & CFO | Officer | 40 | $138,822 |
Melanie Coulson Ed Member Station Services | 40 | $101,397 | |
Steve Bass Chairman | OfficerTrustee | 4 | $0 |
Delinda Mrowka Vice-Chair | OfficerTrustee | 4 | $0 |
Outside Vendors & Contractors
| Vendor Name (Service) | Service Year | Compensation |
|---|---|---|
Valtim Direct Mail Services | 12/30/21 | $1,108,272 |
Dh Group Llc Consulting & Mngmnt Services | 12/30/21 | $597,133 |
Lorton Data Inc Mail List Processing And Data Conversion | 12/30/21 | $473,035 |
Brevity & Wit Llc Consulting Services | 12/30/21 | $158,695 |
Buzzbold Llc It Consulting | 12/30/21 | $104,385 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $289,752 |
| All other contributions, gifts, grants, and similar amounts not included above | $129,510 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $419,262 |
| Total Program Service Revenue | $4,678,146 |
| Investment income | $631 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $5,098,039 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $690,669 |
| Compensation of current officers, directors, key employees. | $228,977 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $243,886 |
| Pension plan accruals and contributions | $18,550 |
| Other employee benefits | $38,257 |
| Payroll taxes | $58,526 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $23,112 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $1,975,517 |
| Advertising and promotion | $0 |
| Office expenses | $25,628 |
| Information technology | $205,976 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $6,726 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $13,954 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $12,184 |
| All other expenses | $0 |
| Total functional expenses | $4,539,272 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $1,433,059 |
| Savings and temporary cash investments | $1,012,691 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $813,598 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $244,293 |
| Net Land, buildings, and equipment | $170 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $3,503,811 |
| Accounts payable and accrued expenses | $241,267 |
| Grants payable | $0 |
| Deferred revenue | $714,810 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $54,377 |
| Total liabilities | $1,010,454 |
| Net assets without donor restrictions | $2,493,357 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $3,503,811 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Greater Public has recieved totaling $12,500.
| Awarding Organization | Amount |
|---|---|
Corporation For Public Broadcasting Washington, DC PURPOSE: OSS | $12,500 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Hope Media Group Humble, TX | $37,826,223 | $13,472,768 |
Texas Public Radio San Antonio, TX | $12,996,965 | $6,350,039 |
Friends Of Wwoz Inc New Orleans, LA | $4,509,272 | $5,645,952 |
Greater Public Austin, TX | $3,503,811 | $5,098,039 |
Educational Radio Foundation Of East Texas Inc Tyler, TX | $10,255,856 | $5,263,792 |
World Radio Network Inc McAllen, TX | $4,989,539 | $3,275,448 |
Public Radio Inc Baton Rouge, LA | $1,978,569 | $1,887,043 |
Marfa Public Radio Corporation Marfa, TX | $2,640,592 | $2,092,170 |
Lufkin Educational Broadcasting Foundation Lufkin, TX | $1,820,174 | $1,138,193 |
Northern New Mexico Radio Foundation Santa Fe, NM | $297,079 | $781,768 |
National Association Of State Radio Networks Inc Dallas, TX | $354,914 | $763,135 |
Christian Broadcasting Company Abilene, TX | $190,013 | $386,938 |