Local Media Association

Organization Overview

Local Media Association is located in Lake City, MI. The organization was established in 1971. According to its NTEE Classification (A03) the organization is classified as: Professional Societies & Associations, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2021, Local Media Association employed 16 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Local Media Association is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.

For the year ending 12/2021, Local Media Association generated $4.2m in total revenue. This organization has experienced exceptional growth, as over the past 7 years, it has increased revenue by an average of 19.3% each year . All expenses for the organization totaled $3.2m during the year ending 12/2021. While expenses have increased by 15.4% per year over the past 7 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Since 2021, Local Media Association has awarded 24 individual grants totaling $1,200,000. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2021

Describe the Organization's Mission:

Part 3 - Line 1

HELPING LOCAL MEDIA COMPANIES DISCOVER NEW AND SUSTAINABLE BUSINESS MODELS.

Describe the Organization's Program Activity:

Part 3 - Line 4a

THE LOCAL NEWS RESOURCE CENTER OFFERS SOCIAL MEDIA SOLUTIONS. WE CONNECT LOCAL MEDIA ORGANIZATIONS WITH THE TRAINING, INFORMATION, TOOLS AND SUPPORT NETWORK NEEDED TO MEET BUSINESS GOALS, SUCH AS DRIVE WEBSITE TRAFFIC, ACQUIRE NEW AUDIENCE, AND HEIGHTEN ENGAGEMENT. THROUGH WEBINARS, REPORTS AND CASE STUDIES, ONE-ON-ONE MEETINGS, A NEWSLETTER AND THE SOCIAL MEDIA CLUB, THE LOCAL NEWS RESOURCE CENTER SUPPORTS MEMBERS OF THE LOCAL NEWS ORGANIZATIONS IN THEIR EFFORTS TO HARNESS THE POWER OF SOCIAL PLATFORMS. THE LOCAL NEWS RESOURCE CENTER IS FUNDED BY THE META JOURNALISM PROJECT.


THE READER REVENUE ACCELERATORS TEACH LOCAL MEDIA ORGANIZATIONS HOW TO DEVELOP A STRATEGY AROUND DIGITAL SUBSCRIPTIONS, MEMBERSHIPS OR DONATIONS. UPON SUCCESSFUL COMPLETION OF THE PROGRAM, THEY ARE AWARDED GRANTS TO TEST NEW IDEAS, TECHNOLOGY OR MARKETING STRATEGIES BASED ON WHAT THEY LEARNED IN THE LAB. THEY ARE REQUIRED TO REPORT BACK ON THEIR LEARNINGS AND CASE STUDIES ARE SHARED WITH THE INDUSTRY. THE ACCELERATORS PROGRAM IS FUNDED BY THE META JOURNALISM PROJECT.


THE BRANDED CONTENT PROJECT, A PARTNERSHIP BETWEEN LOCAL MEDIA ASSOCIATION AND THE LOCAL MEDIA CONSORTIUM WAS FUNDED BY MULTIPLE INVESTMENTS FROM THE META JOURNALISM PROJECT AND COMMENCED IN MARCH 2019. IT HAS SINCE LED MULTIPLE COHORTS OF ADVERTISING LEADERS FROM LARGE AND SMALL LOCAL MEDIA OUTLETS TO LEARN TOOLS AND METHODS FOR BRANDED/SPONSORED CONTENT DEVELOPMENT AND REVENUE SUCCESS. THE PROJECT NOW OFFERS PRE-BUILT, TOPIC-BASED BRANDED CONTENT MODULES THAT MEDIA OUTLETS CAN USE AS STARTER KITS FOR LOCAL CLIENTS.


ACCELERATE LOCAL, AMPLIFY OHIO, DIGITAL INNOVATION CONTEST, DIGITAL SUMMIT,FISCAL SPONSOR, GOOGLE SUPPORT LOCAL NEWS, NEWSLETTER, ONLINE SALES CERTIFICATION, TRIBUTARY.


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Board, Officers & Key Employees

Name (title)Compensation
Nancy Cawley Lane
CEO
$416,559
John Small
Chief Operating Officer
$207,764
Frank Mungeam
Chief Innovation Officer
$197,834
Catherine Badalamente
First Vice Chairman
$0
Janis Ware
Treasurer
$0
Tom Sly
Chairman
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$241,855
Fundraising events$0
Related organizations$0
Government grants $0
All other contributions, gifts, grants, and similar amounts not included above$55,000
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$296,855
Total Program Service Revenue$3,833,286
Investment income $46,321
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events $0
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $4,206,855

Grants Awarded

Over the last fiscal year, Local Media Association has awarded $1,200,000 in support to 24 organizations.

Grant RecipientAmount

COMMUNITY FOUNDATION FOR MISSISIPPI

Org PageRecipient Profile

Jackson, MS

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000

POST PUBLISHING INC

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000

365 MEDIA FOUNDATION INC

Org PageRecipient Profile

Madison, WI

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000

Cleveland, OH

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000

SHERRELL DORSEY

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000

CHATMAN MEDIA GROUP LLC DBA CHATMAN NEWS

PURPOSE: STIPEND FOR READER REVENUE INITIATIVE PROJECTS

$50,000
View Grant Profile

Grants Recieved

Over the last fiscal year, we have identified 1 grants that Local Media Association has recieved totaling $2,500.

Awarding OrganizationAmount
Roger K Berle Char Tr Dtd 112691

Boston, MA

PURPOSE: CHARITABLE

$2,500
View Grant Recipient Profile

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