Wsl Pure
- Assets
- $739.4k
- Revenue
- $1.7m
- Investments
- $0.0
- Employees
- 0
- Location
- Santa Monica, CA
- Founding
- 07/2016
- Data as of
- 12/2021
- EIN
- 47-5161428
Organization Overview
Wsl Pure is located in Santa Monica, CA. The organization was established in 2016. According to its NTEE Classification (C11) the organization is classified as: Single Organization Support, under the broad grouping of Environment and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Wsl Pure is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2021, Wsl Pure generated $1.7m in total revenue. The organization has seen a slow decline revenue. Over the past 6 years, revenues have fallen by an average of (0.9%) each year. All expenses for the organization totaled $332.6k during the year ending 12/2021. As we would expect to see with falling revenues, expenses have declined by (24.1%) per year over the past 6 years. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2021
Describe the Organization's Mission:
Part 3 - Line 1
INSPIRE EDUCATE AND EMPOWER OCEAN PROTECTION STARTING WITH THE GLOBAL SURF COMMUNITY
Describe the Organization's Program Activity:
Part 3 - Line 4a
WSL PURE'S "WE ARE ONE OCEAN" CAMPAIGN EXPENSES. THE "WE ARE ONE OCEAN" CAMPAIGN IS WSL PURE'S EFFORT TO PROTECT 30% OF OUR OCEAN BY 2030. THE COSTS ARE ASSOCIATED WITH DISTRIBUTION OF PUBLIC EDUCATIONAL INFORMATION GATHERING PETITION SIGNATURES AND GENERATING PUBLIC SUPPORT IN MULTIPLE LANGUAGES BRANDED CONTENT CREATION LAUNCHING AND MARKETING OF THE CAMPAIGN.
RAISING AWARENESS OF LOCAL CULTURES COMMUNITIES AND CHARITABLE ORGANIZATIONS IN CALIFORNIA SURF LOCALES WHICH SUPPORT WSL PURE'S MISSION OF OCEAN CONSERVATION AND SUSTAINABILITY IN THAT TOWN AND WSL PURE DONATED TO THESE ORGANIZATIONS TO SUPPORT THEIR ONGOING MISSIONS.
WSL PURE IDENTIFIES ORGANIZATIONS THROUGH REVIEW OF SUBMITTED BUDGET PROPOSALS THAT LIVE THE MISSION OF OCEAN CONSERVATION AND EDUCATION AND IN TURN PROVIDES GRANTS TO THESE ORGANIZATIONS TO FURTHER WSL PURE'S MISSION OF OCEAN RESTORATION AND OCEAN EDUCATION LITERACY.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Emily Hofer Executive Director | Officer | 20 | $0 |
Peter Demenocal Director | Trustee | 0.2 | $0 |
Michael Anders Director | Trustee | 0.2 | $0 |
Ayana Elizabeth Johnson Director | Trustee | 0.2 | $0 |
Natasha Ziff Director | Trustee | 0.2 | $0 |
Chris Evans Director | Trustee | 0.2 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $1,675,014 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $1,675,014 |
| Total Program Service Revenue | $0 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $1,675,014 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $80,000 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $75,595 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $55,095 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $580 |
| Fees for services: Accounting | $1,157 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $2,450 |
| Advertising and promotion | $117,695 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $0 |
| All other expenses | $0 |
| Total functional expenses | $332,572 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $689,352 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $50,000 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $739,352 |
| Accounts payable and accrued expenses | $5,653 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $5,653 |
| Net assets without donor restrictions | $733,699 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $739,352 |
Grants Awarded
Over the last fiscal year, Wsl Pure has awarded $67,350 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
Arlington, VA PURPOSE: To protect the ocean ecosystem of Playa Hermosa World Surfing Reserve in Costa Rica | $25,000 |
Haleiwa, HI PURPOSE: To support community education and outreach for the increasing threats to ocean health | $19,850 |
Imperial Beach, CA PURPOSE: To help engage students from California tribes in natural climate solutions | $12,500 |
Kingston, NY PURPOSE: To advance informed climate and ocean policy for the future of coastal cities | $10,000 |
Grants Recieved
Over the last fiscal year, we have identified 3 grants that Wsl Pure has recieved totaling $364,388.
| Awarding Organization | Amount |
|---|---|
Charities Aid Foundation America Alexandria, VA PURPOSE: Charitable Donation | $132,194 |
Charities Aid Foundation America Alexandria, VA PURPOSE: Charitable Donation | $132,194 |
The Chase And Stephanie Coleman Foundation New York, NY PURPOSE: ENVIRONMENTAL | $100,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
Golden Gate National Parks Conservancy San Francisco, CA | $133,634,329 | $60,862,358 |
Friends Of The Columbia Gorge Land Trust Portland, OR | $13,447,636 | $1,193,377 |
Regional Water Management Foundation A Subsidiary Of The Aptos, CA | $1,147,688 | $1,410,511 |
Eastern Sierra Interpretive Association Bishop, CA | $1,264,767 | $1,026,872 |
Desert Botanical Garden Foundation Phoenix, AZ | $15,365,750 | $1,945,593 |
Western Rivers Forestry Portland, OR | $23,321,308 | $14,485,130 |
Sonoran Desert Conference Center Ajo, AZ | $272,537 | $583,303 |
Friends Of Robinson Gardens Inc Beverly Hills, CA | $1,449,540 | $710,330 |
John T Waterhouse Share No 4 Trust Honolulu, HI | $8,522,601 | $547,952 |
Ccc Foundation Beverly Hills, CA | $550,019 | $494,441 |
Friends Of Ballona Wetlands Playa Del Rey, CA | $889,802 | $561,329 |
Valley Water Collaborative Modesto, CA | $577,754 | $980,077 |