Reel Stories

Organization Overview

Reel Stories is located in Oakland, CA. The organization was established in 2014. According to its NTEE Classification (A31) the organization is classified as: Film & Video, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2020, Reel Stories employed 12 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Reel Stories is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.

For the year ending 12/2020, Reel Stories generated $390.8k in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 24.5% each year . All expenses for the organization totaled $311.7k during the year ending 12/2020. While expenses have increased by 17.2% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.

Mission & Program ActivityExcerpts From the 990 Filing

TAX YEAR

2020

Describe the Organization's Mission:

Part 3 - Line 1

CAMP REEL STORIES IS A ONE-WEEK MEDIA CAMP FOR GIRLS WHO WANT TO LEARN HOW TO MAKE MOVIES IN THE NEW DIGITAL MEDIA ERA.

Describe the Organization's Program Activity:

Part 3 - Line 4a

CAMP REEL STORIES IS A TWO-WEEK MEDIA CAMP FOR GIRLS WHO WANT TO LEARN HOW TO MAKE MOVIES IN THE NEW DIGITAL MEDIA ERA. THE CAMP HAS A POWERFUL TEAM OF WOMEN ACTIVE IN THE INDUSTRY WHO TEACH THE SECRET LANGUAGE OF MEDIA THE SKILLS, TOOLS AND TECHNOLOGIES. WORKING IN SMALL, COLLABORATIVE GROUPS, THIS CAMP GIVES THE CAMPERS THE OPPORTUNITY TO MAKE AND BROADCAST THEIR OWN SHORT FILMS THROUGH:PRODUCTION CLASSESMEDIA LITERACY LESSONSLEADERSHIP WORKSHOPSUTILIZING ACCESSIBLE TECHNOLOGIES, EACH CAMPER WILL BE ENCOURAGED TO ACTIVELY PARTICIPATE IN EVERY STAGE OF THE FILMMAKING PROCESS.


DEVELOPMENT: AS A KEY PART OF THE DEVELOPMENT PROCESS, DIRECTORS AND PRODUCERS PITCH THEIR PROJECT TO RECEIVE FUNDING TO MAKE THEIR FILMS. DURING OUR DEVELOPMENT PHASE, ALL CAMPERS ARE TAUGHT HOW TO PITCH THEIR STORIES AND WORK TOGETHER TO GET A PROJECT GREEN LIT.PRE-PRODUCTION: THERE ARE MANY DIFFERENT ELEMENTS THAT NEED TO BE CONSIDERED BEFORE A MOVIE IS EVEN FILMED. CAMPERS WILL BE GIVEN AN INTRODUCTION TO THESE ELEMENTS, INCLUDING SCRIPTING, STORYBOARDING, CASTING, DESIGN AND LOCATIONS.PRODUCTION: WITH A FOCUS ON THE ROLES NEEDED IN THE ACTUAL PRODUCTION OF A FILM, CAMPERS WILL LEARN HOW THE DIRECTOR, CINEMATOGRAPHER, ACTOR, LIGHTING DIRECTOR, SOUND ENGINEER AND OTHERS ALL COLLABORATE TO CREATE EACH FRAME OF A MOVIE.


POST-PRODUCTION: CAMPERS LEARN THE BASIC TOOLS TO POLISH A FILM AND PREPARE IT FOR DISTRIBUTION. IN THE POST-PRODUCTION PHASE WE LOOK AT FILM EDITING, SOUND MIXING, TITLE CREATION, AND SPECIAL EFFECTS.THE CAMP CULMINATES IN AN OFFICIAL FILM FESTIVAL WHERE THE CAMPERS PRESENT THEIR WORK TO AN AUDIENCE OF FAMILY, FRIENDS AND LOCAL SUPPORTERS.


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Board, Officers & Key Employees

Name (title)Compensation
Esther Pearl
Founder & E.d.
$67,116
Penny Krueger
President
$0
Sheila Castilla
Vice President
$0
Crystal Williams
Treasurer
$0
Anne Smith
Secretary
$0
Niema Jordan
Director
$0

Financial Statements

Statement of Revenue
Federated campaigns$0
Membership dues$0
Fundraising events$145,093
Related organizations$0
Government grants $17,300
All other contributions, gifts, grants, and similar amounts not included above$179,295
Noncash contributions included in lines 1a–1f $0
Total Revenue from Contributions, Gifts, Grants & Similar$341,688
Total Program Service Revenue$50,352
Investment income $0
Tax Exempt Bond Proceeds $0
Royalties $0
Net Rental Income $0
Net Gain/Loss on Asset Sales $0
Net Income from Fundraising Events -$1,250
Net Income from Gaming Activities $0
Net Income from Sales of Inventory $0
Miscellaneous Revenue$0
Total Revenue $390,790

Peer Organizations

Organization NameAssets
American Film Institute Inc
Los Angeles, CA
$37,974,963
Array Alliance Inc
Encino, CA
$12,787,679
International Documentary Association Inc
Los Angeles, CA
$12,252,709
Film Independent Inc
Los Angeles, CA
$11,527,723
Bfca
West Hollywood, CA
$7,509,831
American Cinematheque
Los Angeles, CA
$5,921,510
National Film Preserve Ltd
Berkeley, CA
$9,483,346
California Film Institute
San Rafael, CA
$5,934,430
San Francisco Film Society
San Francisco, CA
$4,406,673
Santa Barbara International Film Festival Inc
Santa Barbara, CA
$5,706,958
Outfest
Los Angeles, CA
$3,934,759
Bay Area Video Coalition Inc
San Francisco, CA
$4,223,877
Step Up Womens Network
Los Angeles, CA
$2,587,324
Women In Film
Los Angeles, CA
$3,616,197
Forward Impact
Los Angeles, CA
$2,909,620
Loft Cinema Inc
Tucson, AZ
$2,867,210
American Society Of Cinematographers
Hollywood, CA
$3,123,821
Video Electronics Standards Association
Beaverton, OR
$2,517,898
Frameline Inc
San Francisco, CA
$2,096,374
The British Academy Of Film And Television Arts Inc
Beverly Hills, CA
$2,423,160
Jewish Story Partners
Los Angeles, CA
$1,837,375
Katahdin Foundation
Los Angeles, CA
$2,485,307
Jewish Film Institute
San Francisco, CA
$1,969,391
Craft In America Inc
Los Angeles, CA
$1,931,449
Sedona International Film Festival & Workshop
Sedona, AZ
$1,848,209

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