Reel Stories
- Assets
- $206.3k
- Revenue
- $390.8k
- Investments
- $0.0
- Employees
- 12
- Location
- Oakland, CA
- Founding
- 05/2014
- Data as of
- 12/2020
- EIN
- 46-1982296
Organization Overview
Reel Stories is located in Oakland, CA. The organization was established in 2014. According to its NTEE Classification (A31) the organization is classified as: Film & Video, under the broad grouping of Arts, Culture & Humanities and related organizations. As of 12/2020, Reel Stories employed 12 individuals. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Reel Stories is a 501(c)(3) and as such, is described as a "Charitable or Religous organization or a private foundation" by the IRS.
For the year ending 12/2020, Reel Stories generated $390.8k in total revenue. This organization has experienced exceptional growth, as over the past 6 years, it has increased revenue by an average of 24.5% each year . All expenses for the organization totaled $311.7k during the year ending 12/2020. While expenses have increased by 17.2% per year over the past 6 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2020
Describe the Organization's Mission:
Part 3 - Line 1
CAMP REEL STORIES IS A ONE-WEEK MEDIA CAMP FOR GIRLS WHO WANT TO LEARN HOW TO MAKE MOVIES IN THE NEW DIGITAL MEDIA ERA.
Describe the Organization's Program Activity:
Part 3 - Line 4a
CAMP REEL STORIES IS A TWO-WEEK MEDIA CAMP FOR GIRLS WHO WANT TO LEARN HOW TO MAKE MOVIES IN THE NEW DIGITAL MEDIA ERA. THE CAMP HAS A POWERFUL TEAM OF WOMEN ACTIVE IN THE INDUSTRY WHO TEACH THE SECRET LANGUAGE OF MEDIA THE SKILLS, TOOLS AND TECHNOLOGIES. WORKING IN SMALL, COLLABORATIVE GROUPS, THIS CAMP GIVES THE CAMPERS THE OPPORTUNITY TO MAKE AND BROADCAST THEIR OWN SHORT FILMS THROUGH:PRODUCTION CLASSESMEDIA LITERACY LESSONSLEADERSHIP WORKSHOPSUTILIZING ACCESSIBLE TECHNOLOGIES, EACH CAMPER WILL BE ENCOURAGED TO ACTIVELY PARTICIPATE IN EVERY STAGE OF THE FILMMAKING PROCESS.
DEVELOPMENT: AS A KEY PART OF THE DEVELOPMENT PROCESS, DIRECTORS AND PRODUCERS PITCH THEIR PROJECT TO RECEIVE FUNDING TO MAKE THEIR FILMS. DURING OUR DEVELOPMENT PHASE, ALL CAMPERS ARE TAUGHT HOW TO PITCH THEIR STORIES AND WORK TOGETHER TO GET A PROJECT GREEN LIT.PRE-PRODUCTION: THERE ARE MANY DIFFERENT ELEMENTS THAT NEED TO BE CONSIDERED BEFORE A MOVIE IS EVEN FILMED. CAMPERS WILL BE GIVEN AN INTRODUCTION TO THESE ELEMENTS, INCLUDING SCRIPTING, STORYBOARDING, CASTING, DESIGN AND LOCATIONS.PRODUCTION: WITH A FOCUS ON THE ROLES NEEDED IN THE ACTUAL PRODUCTION OF A FILM, CAMPERS WILL LEARN HOW THE DIRECTOR, CINEMATOGRAPHER, ACTOR, LIGHTING DIRECTOR, SOUND ENGINEER AND OTHERS ALL COLLABORATE TO CREATE EACH FRAME OF A MOVIE.
POST-PRODUCTION: CAMPERS LEARN THE BASIC TOOLS TO POLISH A FILM AND PREPARE IT FOR DISTRIBUTION. IN THE POST-PRODUCTION PHASE WE LOOK AT FILM EDITING, SOUND MIXING, TITLE CREATION, AND SPECIAL EFFECTS.THE CAMP CULMINATES IN AN OFFICIAL FILM FESTIVAL WHERE THE CAMPERS PRESENT THEIR WORK TO AN AUDIENCE OF FAMILY, FRIENDS AND LOCAL SUPPORTERS.
CAMP REEL STORIES IS A TWO-WEEK MEDIA CAMP FOR GIRLS WHO WANT TO LEARN HOW TO MAKE MOVIES IN THE NEW DIGITAL MEDIA ERA. THE CAMP HAS A POWERFUL TEAM OF WOMEN ACTIVE IN THE INDUSTRY WHO TEACH THE SECRET LANGUAGE OF MEDIA THE SKILLS, TOOLS AND TECHNOLOGIES. WORKING IN SMALL, COLLABORATIVE GROUPS, THIS CAMP GIVES THE CAMPERS THE OPPORTUNITY TO MAKE AND BROADCAST THEIR OWN SHORT FILMS THROUGH:PRODUCTION CLASSESMEDIA LITERACY LESSONSLEADERSHIP WORKSHOPSUTILIZING ACCESSIBLE TECHNOLOGIES, EACH CAMPER WILL BE ENCOURAGED TO ACTIVELY PARTICIPATE IN EVERY STAGE OF THE FILMMAKING PROCESS.
DEVELOPMENT: AS A KEY PART OF THE DEVELOPMENT PROCESS, DIRECTORS AND PRODUCERS PITCH THEIR PROJECT TO RECEIVE FUNDING TO MAKE THEIR FILMS. DURING OUR DEVELOPMENT PHASE, ALL CAMPERS ARE TAUGHT HOW TO PITCH THEIR STORIES AND WORK TOGETHER TO GET A PROJECT GREEN LIT.PRE-PRODUCTION: THERE ARE MANY DIFFERENT ELEMENTS THAT NEED TO BE CONSIDERED BEFORE A MOVIE IS EVEN FILMED. CAMPERS WILL BE GIVEN AN INTRODUCTION TO THESE ELEMENTS, INCLUDING SCRIPTING, STORYBOARDING, CASTING, DESIGN AND LOCATIONS.PRODUCTION: WITH A FOCUS ON THE ROLES NEEDED IN THE ACTUAL PRODUCTION OF A FILM, CAMPERS WILL LEARN HOW THE DIRECTOR, CINEMATOGRAPHER, ACTOR, LIGHTING DIRECTOR, SOUND ENGINEER AND OTHERS ALL COLLABORATE TO CREATE EACH FRAME OF A MOVIE.
POST-PRODUCTION: CAMPERS LEARN THE BASIC TOOLS TO POLISH A FILM AND PREPARE IT FOR DISTRIBUTION. IN THE POST-PRODUCTION PHASE WE LOOK AT FILM EDITING, SOUND MIXING, TITLE CREATION, AND SPECIAL EFFECTS.THE CAMP CULMINATES IN AN OFFICIAL FILM FESTIVAL WHERE THE CAMPERS PRESENT THEIR WORK TO AN AUDIENCE OF FAMILY, FRIENDS AND LOCAL SUPPORTERS.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Esther Pearl Founder & E.d. | Officer | 40 | $67,116 |
Crystal Williams Treasurer | OfficerTrustee | 10 | $0 |
Sheila Castilla Vice President | OfficerTrustee | 10 | $0 |
Penny Krueger President | OfficerTrustee | 10 | $0 |
Anne Smith Secretary | OfficerTrustee | 10 | $0 |
Niema Jordan Director | Trustee | 10 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $145,093 |
| Related organizations | $0 |
| Government grants | $17,300 |
| All other contributions, gifts, grants, and similar amounts not included above | $179,295 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $341,688 |
| Total Program Service Revenue | $50,352 |
| Investment income | $0 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | -$1,250 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $390,790 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $85,154 |
| Compensation of current officers, directors, key employees. | $21,288 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $76,415 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $38,627 |
| Payroll taxes | $55,101 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $2,095 |
| Fees for services: Accounting | $2,977 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $2,500 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $3,394 |
| Advertising and promotion | $5,931 |
| Office expenses | $5,560 |
| Information technology | $99 |
| Royalties | $0 |
| Occupancy | $12,795 |
| Travel | $826 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $557 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $0 |
| Insurance | $3,783 |
| All other expenses | $146 |
| Total functional expenses | $311,686 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $206,346 |
| Savings and temporary cash investments | $0 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $0 |
| Other assets | $0 |
| Total assets | $206,346 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $3,739 |
| Secured mortgages and notes payable | $50,000 |
| Unsecured mortgages and notes payable | $36,100 |
| Other liabilities | $337 |
| Total liabilities | $90,176 |
| Net assets without donor restrictions | $116,170 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $206,346 |
Grants Recieved
Over the last fiscal year, we have identified 1 grants that Reel Stories has recieved totaling $10,000.
| Awarding Organization | Amount |
|---|---|
Impactassets Inc Bethesda, MD PURPOSE: GENERAL SUPPORT | $10,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
American Film Institute Inc Los Angeles, CA | $61,308,139 | $40,403,671 |
International Documentary Association Inc Los Angeles, CA | $8,198,815 | $12,252,709 |
Film Independent Inc Los Angeles, CA | $7,465,634 | $11,527,723 |
Array Alliance Inc Encino, CA | $23,025,170 | $9,034,009 |
Santa Barbara International Film Festival Inc Santa Barbara, CA | $7,671,000 | $6,230,884 |
California Film Institute San Rafael, CA | $8,333,182 | $5,073,101 |
National Film Preserve Ltd Berkeley, CA | $40,155,231 | $15,232,996 |
Bfca Los Angeles, CA | $405,968 | $4,064,869 |
San Francisco Film Society San Francisco, CA | $2,689,392 | $4,948,774 |
Outfest Los Angeles, CA | $414,961 | $3,920,238 |
Bay Area Video Coalition Inc San Francisco, CA | $1,856,423 | $3,177,189 |
American Cinematheque Los Angeles, CA | $27,763,140 | $2,833,838 |