Sonoma Tourism Improvement District Corporation
- Assets
- $1.1m
- Revenue
- $911.6k
- Investments
- $0.0
- Employees
- 0
- Location
- Sonoma, CA
- Founding
- 09/2012
- Data as of
- 06/2024
- EIN
- 46-0636087
Organization Overview
Sonoma Tourism Improvement District Corporation is located in Sonoma, CA. The organization was established in 2012. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma Tourism Improvement District Corporation is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2024, Sonoma Tourism Improvement District Corporation generated $911.6k in total revenue. This represents relatively stable growth, over the past 8 years the organization has increased revenue by an average of 2.7% each year. All expenses for the organization totaled $916.0k during the year ending 06/2024. While expenses have increased by 5.6% per year over the past 8 years. They've been increasing with an increasing level of total revenue. You can explore the organizations financials more deeply in the financial statements section below.
Since 2016, Sonoma Tourism Improvement District Corporation has awarded 16 individual grants totaling $420,000. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2024
Describe the Organization's Mission:
Part 3 - Line 1
DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Gilbert Hunt Bailie Secretary | OfficerTrustee | 0.75 | $0 |
John Gurney Director | Trustee | 0.75 | $0 |
Norman Krug Chair | OfficerTrustee | 0.75 | $0 |
Stephanie Lewis Director | Trustee | 0.75 | $0 |
Dan Parks Treasurer | OfficerTrustee | 0.75 | $0 |
Wendy Stewart Director | Trustee | 0.75 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $872,021 |
| Investment income | $39,556 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $911,577 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $5,838 |
| Fees for services: Accounting | $1,250 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $894,500 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,529 |
| Insurance | $2,202 |
| All other expenses | $8,720 |
| Total functional expenses | $916,039 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $271,097 |
| Savings and temporary cash investments | $793,130 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $11,466 |
| Other assets | $0 |
| Total assets | $1,075,693 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $1,075,693 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $1,075,693 |
Grants Awarded
Over the last fiscal year, Sonoma Tourism Improvement District Corporation has awarded $130,000 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
SONOMA INTERNATIONAL FILM FESTIVAL PURPOSE: SUPPORT LOCAL EVENTS | $10,000 |
VALLEY OF THE MOON VINTAGE FESTIVAL PURPOSE: SUPPORT LOCAL EVENTS | $10,000 |
SONOMA VALLEY VISITORS BUREAU PURPOSE: SUPPORT VISITOR SVCS | $100,000 |
SONOMA VOLUNTEER FIREFIGHTERS ASSOC PURPOSE: SUPPORT-SONOMA FIRES | $10,000 |