Sonoma Tourism Improvement District Corporation
- Assets
- $701.6k
- Revenue
- $965.1k
- Investments
- $0.0
- Employees
- 0
- Location
- Sonoma, CA
- Founding
- 09/2012
- Data as of
- 06/2022
- EIN
- 46-0636087
Organization Overview
Sonoma Tourism Improvement District Corporation is located in Sonoma, CA. The organization was established in 2012. According to its NTEE Classification (S41) the organization is classified as: Chambers of Commerce & Business Leagues, under the broad grouping of Community Improvement & Capacity Building and related organizations. This organization is an independent organization and not affiliated with a larger national or regional group of organizations. Sonoma Tourism Improvement District Corporation is a 501(c)(6) and as such, is described as a "Business League, Chambers of Commerce, or Real Estate Board" by the IRS.
For the year ending 06/2022, Sonoma Tourism Improvement District Corporation generated $965.1k in total revenue. This represents relatively stable growth, over the past 7 years the organization has increased revenue by an average of 3.9% each year. All expenses for the organization totaled $593.5k during the year ending 06/2022. You can explore the organizations financials more deeply in the financial statements section below.
Since 2016, Sonoma Tourism Improvement District Corporation has awarded 16 individual grants totaling $420,000. If you would like to learn more about the grant giving history of this organization, scroll down to the grant profile section of this page.
Form
990
Mission & Program ActivityExcerpts From the 990 Filing
TAX YEAR
2022
Describe the Organization's Mission:
Part 3 - Line 1
DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
Describe the Organization's Program Activity:
Part 3 - Line 4a
DEVELOPED BY THE SONOMA LODGING ALLIANCE, THE SONOMA TOURISM IMPROVEMENT DISTRICT IS A BENEFIT ASSESSMENT DISTRICT TO HELP FUND MARKETING AND SALES PROMOTION EFFORTS FOR SONOMA LODGING BUSINESSES TO INCREASE OVERNIGHT TOURISM AND TO MARKET SONOMA AS A TOURIST, MEETING AND EVENT DESTINATION.
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Board, Officers & Key Employees
| Name (title) | Role | Hours | Compensation |
|---|---|---|---|
Norman Krug Chair | OfficerTrustee | 1 | $0 |
Chris Wingerberg Secretary | OfficerTrustee | 0.75 | $0 |
Gilbert Hunt Bailie Vice Chair | OfficerTrustee | 0.75 | $0 |
Dan Parks Treasurer | OfficerTrustee | 0.75 | $0 |
Jack Ding Director | Trustee | 0.25 | $0 |
Dare Sturges Director | Trustee | 0.25 | $0 |
Financial Statements
| Statement of Revenue | |
|---|---|
| Federated campaigns | $0 |
| Membership dues | $0 |
| Fundraising events | $0 |
| Related organizations | $0 |
| Government grants | $0 |
| All other contributions, gifts, grants, and similar amounts not included above | $0 |
| Noncash contributions included in lines 1a–1f | $0 |
| Total Revenue from Contributions, Gifts, Grants & Similar | $0 |
| Total Program Service Revenue | $965,032 |
| Investment income | $15 |
| Tax Exempt Bond Proceeds | $0 |
| Royalties | $0 |
| Net Rental Income | $0 |
| Net Gain/Loss on Asset Sales | $0 |
| Net Income from Fundraising Events | $0 |
| Net Income from Gaming Activities | $0 |
| Net Income from Sales of Inventory | $0 |
| Miscellaneous Revenue | $0 |
| Total Revenue | $965,122 |
| Statement of Expenses | |
|---|---|
| Grants and other assistance to domestic organizations and domestic governments. | $0 |
| Grants and other assistance to domestic individuals. | $0 |
| Grants and other assistance to Foreign Orgs/Individuals | $0 |
| Benefits paid to or for members | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation of current officers, directors, key employees. | $0 |
| Compensation to disqualified persons | $0 |
| Other salaries and wages | $0 |
| Pension plan accruals and contributions | $0 |
| Other employee benefits | $0 |
| Payroll taxes | $0 |
| Fees for services: Management | $0 |
| Fees for services: Legal | $0 |
| Fees for services: Accounting | $1,125 |
| Fees for services: Lobbying | $0 |
| Fees for services: Fundraising | $0 |
| Fees for services: Investment Management | $0 |
| Fees for services: Other | $0 |
| Advertising and promotion | $577,000 |
| Office expenses | $0 |
| Information technology | $0 |
| Royalties | $0 |
| Occupancy | $0 |
| Travel | $0 |
| Payments of travel or entertainment expenses for any federal, state, or local public officials | $0 |
| Conferences, conventions, and meetings | $0 |
| Interest | $0 |
| Payments to affiliates | $0 |
| Depreciation, depletion, and amortization | $3,528 |
| Insurance | $2,163 |
| All other expenses | $9,650 |
| Total functional expenses | $593,466 |
| Balance Sheet | |
|---|---|
| Cash—non-interest-bearing | $481,956 |
| Savings and temporary cash investments | $201,094 |
| Pledges and grants receivable | $0 |
| Accounts receivable, net | $0 |
| Loans from Officers, Directors, or Controlling Persons | $0 |
| Loans from Disqualified Persons | $0 |
| Notes and loans receivable | $0 |
| Inventories for sale or use | $0 |
| Prepaid expenses and deferred charges | $0 |
| Net Land, buildings, and equipment | $0 |
| Investments—publicly traded securities | $0 |
| Investments—other securities | $0 |
| Investments—program-related | $0 |
| Intangible assets | $18,523 |
| Other assets | $0 |
| Total assets | $701,573 |
| Accounts payable and accrued expenses | $0 |
| Grants payable | $0 |
| Deferred revenue | $0 |
| Tax-exempt bond liabilities | $0 |
| Escrow or custodial account liability | $0 |
| Loans and other payables to any current Officer, Director, or Controlling Person | $0 |
| Secured mortgages and notes payable | $0 |
| Unsecured mortgages and notes payable | $0 |
| Other liabilities | $0 |
| Total liabilities | $0 |
| Net assets without donor restrictions | $701,573 |
| Net assets with donor restrictions | $0 |
| Capital stock or trust principal, or current funds | $0 |
| Paid-in or capital surplus, or land, building, or equipment fund | $0 |
| Retained earnings, endowment, accumulated income, or other funds | $0 |
| Total liabilities and net assets/fund balances | $701,573 |
Grants Awarded
Over the last fiscal year, Sonoma Tourism Improvement District Corporation has awarded $130,000 in support to 4 organizations.
| Grant Recipient | Amount |
|---|---|
Sonoma, CA PURPOSE: SUPPORT VISITOR SVCS | $100,000 |
Sonoma, CA PURPOSE: SUPPORT LOCAL EVENTS | $10,000 |
Sonoma, CA PURPOSE: SUPPORT-SONOMA FIRES | $10,000 |
Sonoma, CA PURPOSE: SUPPORT LOCAL EVENTS | $10,000 |
Peer Organizations
| Organization Name | Assets | Revenue |
|---|---|---|
The Thunderbirds Phoenix, AZ | $33,696,955 | $84,390,943 |
California Travel And Tourism Commission Sacramento, CA | $86,955,324 | $75,852,594 |
Semi Milpitas, CA | $100,332,447 | $57,588,828 |
San Diego County Capital Asset Leasing Corporation San Diego, CA | $104,250,616 | $41,735,289 |
Western States Petroleum Association Sacramento, CA | $8,481,739 | $30,827,581 |
Iapmo Research And Testing Inc Ontario, CA | $11,214,766 | $46,736,492 |
Specialty Equipment Market Association Diamond Bar, CA | $151,136,909 | $20,614,542 |
California Dental Association Sacramento, CA | $252,495,901 | $15,890,513 |
Chinatown Service Center Los Angeles, CA | $26,778,687 | $27,867,616 |
Sag-Aftra & Industry Sound Recordings Distribution Fund Valley Village, CA | $48,142,351 | $13,604,136 |
Electric & Gas Industries Association Sacramento, CA | $14,735,713 | $15,175,016 |
American Pistachio Growers Fresno, CA | $11,494,323 | $15,365,842 |